Entertainment’s Tech Reboot
How technology is changing the future of the entertainment industry How would you feel watching a movie while being a part of the plot? It might sound crazy, but at the pace the Indian entertainment Industry is being reformed, it might become a reality in our...
Setting the stage for innovation
Exploring the changing face of events Do you ever find yourself flinching while watching a video of a concert from before the pandemic? You are not alone. COVID-19 has made us wary of any sort of mass gathering. What does this mean for the event industry? Events...
Digging up the funny bones
How humor can be effectively used to deliver impactful messages in advertising Laughter has been called the best medicine, and for good reason. From political satire to sarcastic commentary about the struggles of everyday life, humor has been used time and again to...
Finding your voice in the world of modern media
From reading a newspaper every morning with a cup of hot chai to scrolling through the headlines on your smartphone, media has greatly evolved in the past few decades. In the digitally focused world, the way people interact with news is very different from traditional...
The Art of Storytelling in Advertising
Who doesn’t like a good story? Ever since we were little kids, we’ve been fascinated with stories- funny, emotional, heartwarming, all kinds of them. Storytelling is an age-old method to keep audiences involved and invested in a concept. Right from ancient rock...contact us
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