The Art of Storytelling in Advertising
Who doesn’t like a good story? Ever since we were little kids, we’ve been fascinated with stories- funny, emotional, heartwarming, all kinds of them. Storytelling is an age-old method to keep audiences involved and invested in a concept. Right from ancient rock...
The M(AD) World
One thing that can be said about Indian Advertising is that ‘Dil maange more’! The Khan’s, the Sachin’s to the Kohli’s and Ranveer’s, there is always an ad that etches itself into pop-culture and how. Next thing you know, literally everyone is hooked and...contact us
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