Entertainment’s Tech Reboot
How technology is changing the future of the entertainment industry How would you feel watching a movie while being a part of the plot? It might sound crazy, but at the pace the Indian entertainment Industry is being reformed, it might become a reality in our...
Digging up the funny bones
How humor can be effectively used to deliver impactful messages in advertising Laughter has been called the best medicine, and for good reason. From political satire to sarcastic commentary about the struggles of everyday life, humor has been used time and again to...
Finding your voice in the world of modern media
From reading a newspaper every morning with a cup of hot chai to scrolling through the headlines on your smartphone, media has greatly evolved in the past few decades. In the digitally focused world, the way people interact with news is very different from traditional...
Finding new opportunities for your skills through marketing
Today, we live in a world where being a master of one trade is not enough. Fostering a multidimensional skillset has become the key to success. Whatever field you might be in, knowing various disciplines has gone from being an advantage to a necessity. The same holds...
(Original) Content is still the King!
Consumer behaviour and content consumption patterns have witnessed a sea change in the last one year. Due to limited mobility, everyone turned to their screens for their daily source of entertainment. With events/concerts hosted online, free streaming subscriptions,...contact us
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