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The Art of Storytelling in Advertising

The Art of Storytelling in Advertising

Who doesn’t like a good story? Ever since we were little kids, we’ve been fascinated with stories- funny, emotional, heartwarming, all kinds of them. Storytelling is an age-old method to keep audiences involved and invested in a concept. Right from ancient rock...
Contemporary Media | What is and what should be

Contemporary Media | What is and what should be

The 19th and 20th centuries have witnessed important paradigm shifts in the way we expressed ourselves. Consider the rise in consumption of print media in the 1800s, radio in the 1920s, television in the 1950s. Then came the internet which connected the entire world,...