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School of Contemporary Media Archives - Pearl Academy
Minimalism in Advertising – why less is more

Minimalism in Advertising – why less is more

More than providing information about the products, modern-day advertising is all about forming a connection with the audience and building brand association. Brands are also compelled to catch people’s attention in mere seconds. This has created a shift to minimal...
Seeing the world through a unique lens

Seeing the world through a unique lens

In a world that’s constantly on the move, a picture is a perfect way to pause, reflect, remember, and tell stories. A photograph has the power to transfer you to any corner of the world. It can bury you in the nostalgia of memories long forgotten, give you an entryway...
Entertainment’s Tech Reboot

Entertainment’s Tech Reboot

How technology is changing the future of the entertainment industry How would you feel watching a movie while being a part of the plot? It might sound crazy, but at the pace the Indian entertainment Industry is being reformed, it might become a reality in our...
The Evolution of Performing Arts

The Evolution of Performing Arts

Since the times gone by, people have taken up performing arts to express themselves, narrate tales, entertain, and showcase their talents. They’ve been a huge part of every culture and played a big role in shaping it. India’s rich history would be incomplete without...
(Original) Content is still the King!

(Original) Content is still the King!

Consumer behaviour and content consumption patterns have witnessed a sea change in the last one year. Due to limited mobility, everyone turned to their screens for their daily source of entertainment. With events/concerts hosted online, free streaming subscriptions,...
Media and Entertainment in 2021

Media and Entertainment in 2021

The global pandemic changed many aspects of our life this past year, and our media and entertainment choices, which took a massive hit, were no exceptions. The pandemic and the stay-at-home scenario were complicit, though unwittingly, in fueling a massive industry...