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The Art of Storytelling in Advertising

Who doesn’t like a good story? Ever since we were little kids, we’ve been fascinated with stories- funny, emotional, heartwarming, all kinds of them. Storytelling is an age-old method to keep audiences involved and invested in a concept. Right from ancient rock...
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5 Makeup Trends to Look out for in Fall 2021

Makeup has moved on from becoming a way of beautifying ourselves to an art form of its own. Now it’s used to express one’s mood, paint a picture of the current environment and even make a social commentary about an issue. With fashion and makeup trends changing by the...
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Choosing Conscious Fashion: 6 things to keep in Mind

We all love splurging on new clothes and following fashion trends. But often we ignore the negative impact that it has on the environment. According to the BBC, fashion accounts for about 10% of the world’s carbon emissions and nearly 20% of the world’s wastewater. A...
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Designing For Modern Woman

Over the past few decades, the role of women, their preferences, their style, and the way they express themselves has evolved a lot. We’ve come from corsets and crinoline skirts to comfy ‘jammies and the LBD. Especially for Indian women, the change has been massive....

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Take your startup to international waters, digitally!

We're way past the times when we could imagine our lives without the internet. 10 seconds of buffering are enough to disrupt the equilibrium of our entire day. The internet has definitely worked wonders for bringing people closer to each other across different parts...

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Deciphering the Impact of AI on UI/UX Design

Imagine you’re browsing through an online store, and 15 pop-ups cover your screen, completely blocking those cropped khaki trousers you were admiring. Chances are, you’ll drop off and forget about that store forever. Over the past couple of years, user experience has...

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The Evolution of Performing Arts

Since the times gone by, people have taken up performing arts to express themselves, narrate tales, entertain, and showcase their talents. They’ve been a huge part of every culture and played a big role in shaping it. India’s rich history would be incomplete without...

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The Art of Storytelling in Advertising

Who doesn’t like a good story? Ever since we were little kids, we’ve been fascinated with stories- funny, emotional, heartwarming, all kinds of them. Storytelling is an age-old method to keep audiences involved and invested in a concept. Right from ancient rock...

read more

5 Makeup Trends to Look out for in Fall 2021

Makeup has moved on from becoming a way of beautifying ourselves to an art form of its own. Now it’s used to express one’s mood, paint a picture of the current environment and even make a social commentary about an issue. With fashion and makeup trends changing by the...

read more

Choosing Conscious Fashion: 6 things to keep in Mind

We all love splurging on new clothes and following fashion trends. But often we ignore the negative impact that it has on the environment. According to the BBC, fashion accounts for about 10% of the world’s carbon emissions and nearly 20% of the world’s wastewater. A...

read more

Designing the perfect home workstation

Having an office merely 10 feet away from the bedroom, not having to get stuck in traffic every day, and spending tons of time around family – these used to be things straight out of our dreams just a few years ago. Now that it’s a reality, we can’t help but wish that...

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Impact of Technology on the Luxury Fashion Industry

Whenever there’s been a significant change in the world, it’s opened up new avenues, ideas, and innovation. The fashion industry has been evolving with the times and bringing us memorable time capsules to travel back to an era. Today, in the world of delivery drones...

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(Original) Content is still the King!

Consumer behaviour and content consumption patterns have witnessed a sea change in the last one year. Due to limited mobility, everyone turned to their screens for their daily source of entertainment. With events/concerts hosted online, free streaming subscriptions,...

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6 trends shaping the future of Interior Design

Who would have known that we would be spending most of our time indoors? Well, last year changed our dynamics with indoor spaces forever. And as we clock almost 3 months of 2021, the influence of the pandemic still continues to impact the way we live, work and create....

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