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The Art of Storytelling in Advertising

Who doesn’t like a good story? Ever since we were little kids, we’ve been fascinated with stories- funny, emotional, heartwarming, all kinds of them. Storytelling is an age-old method to keep audiences involved and invested in a concept. Right from ancient rock...
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5 Makeup Trends to Look out for in Fall 2021

Makeup has moved on from becoming a way of beautifying ourselves to an art form of its own. Now it’s used to express one’s mood, paint a picture of the current environment and even make a social commentary about an issue. With fashion and makeup trends changing by the...
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Choosing Conscious Fashion: 6 things to keep in Mind

We all love splurging on new clothes and following fashion trends. But often we ignore the negative impact that it has on the environment. According to the BBC, fashion accounts for about 10% of the world’s carbon emissions and nearly 20% of the world’s wastewater. A...
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The Art of Storytelling in Advertising

Who doesn’t like a good story? Ever since we were little kids, we’ve been fascinated with stories- funny, emotional, heartwarming, all kinds of them. Storytelling is an age-old method to keep audiences involved and invested in a concept. Right from ancient rock...

read more

5 Makeup Trends to Look out for in Fall 2021

Makeup has moved on from becoming a way of beautifying ourselves to an art form of its own. Now it’s used to express one’s mood, paint a picture of the current environment and even make a social commentary about an issue. With fashion and makeup trends changing by the...

read more

Choosing Conscious Fashion: 6 things to keep in Mind

We all love splurging on new clothes and following fashion trends. But often we ignore the negative impact that it has on the environment. According to the BBC, fashion accounts for about 10% of the world’s carbon emissions and nearly 20% of the world’s wastewater. A...

read more

Designing the perfect home workstation

Having an office merely 10 feet away from the bedroom, not having to get stuck in traffic every day, and spending tons of time around family – these used to be things straight out of our dreams just a few years ago. Now that it’s a reality, we can’t help but wish that...

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Impact of Technology on the Luxury Fashion Industry

Whenever there’s been a significant change in the world, it’s opened up new avenues, ideas, and innovation. The fashion industry has been evolving with the times and bringing us memorable time capsules to travel back to an era. Today, in the world of delivery drones...

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(Original) Content is still the King!

Consumer behaviour and content consumption patterns have witnessed a sea change in the last one year. Due to limited mobility, everyone turned to their screens for their daily source of entertainment. With events/concerts hosted online, free streaming subscriptions,...

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6 trends shaping the future of Interior Design

Who would have known that we would be spending most of our time indoors? Well, last year changed our dynamics with indoor spaces forever. And as we clock almost 3 months of 2021, the influence of the pandemic still continues to impact the way we live, work and create....

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The Big Beauty Boom in India

For the longest time, the global beauty market has witnessed an upward growth trajectory, generating around $500 billion in sales in a year. This has undeniably spurred an all-time high interest among developing economies, including India to jump on the bandwagon and...

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7 Movies & Shows To Stimulate Your Inner Creative Geek

There are films you watch to be entertained, and series you watch to pass the time – and then there are movies and shows that transcend the usual and find a way to truly inspire you! We have compiled a list of some highly recommended must-watch series and films to get...

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Fashioning The Emergent, Urgent & Incumbent

“The Fashion Ecosystem is in a hyper state of transformation, spurred by the pandemic. The Emergent reality calls for advanced tech interventions, innovations and localised production to help the industry thrive in the times to come”, says our President and...

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