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Setting the stage for innovation

Exploring the changing face of events Do you ever find yourself flinching while watching a video of a concert from before the pandemic? You are not alone. COVID-19 has made us wary of any sort of mass gathering. What does this mean for the event industry? Events...
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Digging up the funny bones

How humor can be effectively used to deliver impactful messages in advertising Laughter has been called the best medicine, and for good reason. From political satire to sarcastic commentary about the struggles of everyday life, humor has been used time and again to...
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Finding your voice in the world of modern media

From reading a newspaper every morning with a cup of hot chai to scrolling through the headlines on your smartphone, media has greatly evolved in the past few decades. In the digitally focused world, the way people interact with news is very different from traditional...
Read More

Setting the stage for innovation

Exploring the changing face of events Do you ever find yourself flinching while watching a video of a concert from before the pandemic? You are not alone. COVID-19 has made us wary of any sort of mass gathering. What does this mean for the event industry? Events...

read more

Digging up the funny bones

How humor can be effectively used to deliver impactful messages in advertising Laughter has been called the best medicine, and for good reason. From political satire to sarcastic commentary about the struggles of everyday life, humor has been used time and again to...

read more

Discovering New Playgrounds

A brief analysis of the exponential rise of the gaming industry Over the years, have you spent your time obsessively crushing candy or chasing after Pokémons throughout the city? You are not alone. Video games have rapidly come out of their niche and come into the...

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Fashion Styling for Celebrities: Finding the Perfect Fit

Remember that iconic red carpet look that made you add that red dress to your wishlist? And how can we forget the co-ords in the perfectly shot Insta post from the influencer you obsessively follow. Behind every glamorous look, there are stylists with a vision,...

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5 Wonders of the Retail World

Get inspired by these phenomenal retail interior designs Have you ever found yourself going shopping just for the experience of it? Going to a physical store to shop till you drop is a mood. Therefore, shopping is known to be a stress buster and retail therapy is a...

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5 Websites hitting it out of the park with their UX

As the virtual world becomes the go-to for brands to attract customers, it’s crucial to bring impeccable experiences for them. A well-designed website can help attract customers and hook them when the warmth brought forth by face-to-face interaction is not possible....

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Finding your voice in the world of modern media

From reading a newspaper every morning with a cup of hot chai to scrolling through the headlines on your smartphone, media has greatly evolved in the past few decades. In the digitally focused world, the way people interact with news is very different from traditional...

read more

Accessory Design’s Minimalistic Path

Minimalism has taken over the art and design world in the last few years and for good reason. Sprouting from a traditional Japanese belief of owning only what you need so that you can focus on things that matter the most, this philosophy is being applied to the...

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Designing the perfect package for modern day consumers

We always consciously or subconsciously gravitate towards things with an alluring physical appeal in the material world. With the importance that visual appeal and functionality hold, most industries must consider aesthetics when creating or designing products....

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5 Accessory Essentials that can Jazz Up any Outfit

Shoes for every occasion, a drawer full of rings, boxes full of earrings, and piles of scarves - sounds like a dream closet, doesn't it? Every closet is incomplete without a collection of accessories. After all, accessories can elevate even the simplest of outfits and...

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