by Pearl Academy | Mar 1, 2022 | Advertising, Media, School of Contemporary Media
More than providing information about the products, modern-day advertising is all about forming a connection with the audience and building brand association. Brands are also compelled to catch people’s attention in mere seconds. This has created a shift to minimal...
by Pearl Academy | Jan 7, 2022 | Advertising, Marketing and Merchandising, Media, School Of Media
How humor can be effectively used to deliver impactful messages in advertising Laughter has been called the best medicine, and for good reason. From political satire to sarcastic commentary about the struggles of everyday life, humor has been used time and again to...