Colour Psychology: What it means and how to perfect your palette
What if we tell you to close your eyes and think of your favorite brands? What do you see? We’re sure it’s the colour of those brands that popped up. Our brains are hardwired to react to and remember colour combinations. Studies show that colours have an immense power...
Giving wings to your imagination
Bizarre ways to boost your creativity Ever find yourself pulling your hair because the deadline is closing in, but you’re stuck with a blank page? Finding yourself in a creative block is the most frustrating thing and yet, it’s an inevitable part of life as an artist....
Minimalism in Advertising – why less is more
More than providing information about the products, modern-day advertising is all about forming a connection with the audience and building brand association. Brands are also compelled to catch people’s attention in mere seconds. This has created a shift to minimal...
Seeing the world through a unique lens
In a world that’s constantly on the move, a picture is a perfect way to pause, reflect, remember, and tell stories. A photograph has the power to transfer you to any corner of the world. It can bury you in the nostalgia of memories long forgotten, give you an entryway...
Entertainment’s Tech Reboot
How technology is changing the future of the entertainment industry How would you feel watching a movie while being a part of the plot? It might sound crazy, but at the pace the Indian entertainment Industry is being reformed, it might become a reality in our...contact us
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