Minimalism in Advertising – why less is more
More than providing information about the products, modern-day advertising is all about forming a connection with the audience and building brand association. Brands are also compelled to catch people’s attention in mere seconds. This has created a shift to minimal...
Seeing the world through a unique lens
In a world that’s constantly on the move, a picture is a perfect way to pause, reflect, remember, and tell stories. A photograph has the power to transfer you to any corner of the world. It can bury you in the nostalgia of memories long forgotten, give you an entryway...
Entertainment’s Tech Reboot
How technology is changing the future of the entertainment industry How would you feel watching a movie while being a part of the plot? It might sound crazy, but at the pace the Indian entertainment Industry is being reformed, it might become a reality in our...
Setting the stage for innovation
Exploring the changing face of events Do you ever find yourself flinching while watching a video of a concert from before the pandemic? You are not alone. COVID-19 has made us wary of any sort of mass gathering. What does this mean for the event industry? Events...
Digging up the funny bones
How humor can be effectively used to deliver impactful messages in advertising Laughter has been called the best medicine, and for good reason. From political satire to sarcastic commentary about the struggles of everyday life, humor has been used time and again to...contact us
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