Wear your heart on your sleeve just like a true Punjabi and enjoy the rich colours, art & craft and design flavours of the liveliest state of India, Punjab at ‘Mela Phulkari’ in the capital of India – Delhi!
Mela Phulkari is an annual affair organised by Punjabi brand 1469workshop to celebrate the Punjabi crafts and traditions. Recently, the School of Creative Business and Foundation Design at Pearl teamed up to collaborate with the brand to put together an installation at Mela Phulkari’s this year edition in Delhi at India Habitat Centre. With a team of 20 students under the creative guidance of faculty members Khushbu Dublish and Shovin Bhattacharjee, an installation ‘Life of Punjab’ was created with the support of Sanya Shankar and Vivek Karmokar.
‘Life of Punjab’ is a boat that symbolically represents culmination of the five rivers of the original Punjab region. The five rivers of culture, namely Jhelum, Chenab, Ravi, Sutlej and Beas are shown to depict the rich heritage of Punjab with respect to beautiful textiles of Phulkari and Bagh, mesmerizing Gurmukhi calligraphy, popular verses, spiritual songs, vibrant fertile landscapes, rhythmic dances and impressionable brave icons. The installation speaks of the elements that inculcate the feelings of pride and sovereignty in the culture and talks of the remarkable people who have contributed in making Punjab a synonym of Life itself.
Unity as a metaphor is used to perfectly showcase the physical aspect and Diversity is used to represent the visual aspect of the Phulkari festival. The complete installation speaks of the elements that inculcate the feelings of pride and sovereignty in the culture and talks of the remarkable people and crafts that have contributed in making Punjab a synonym of Life itself, the Paragon of Punjab.