Imagine you’re browsing through an online store, and 15 pop-ups cover your screen, completely blocking those cropped khaki trousers you were admiring. Chances are, you’ll drop off and forget about that store forever. Over the past couple of years, user experience has become as much of a deciding factor for people as the different product options, the prices, and so on.
There have been innovations to improve the customer experience by using the latest technology. One of the main areas that technology is impacting is UI/UX design. There have been game-changing developments that help create better interfaces to make customer journeys seamless. One such development is the adoption of artificial intelligence, which has brought about incredible possibilities to revamp the face of design.
Let’s look at how AI is revolutionizing the UI/UX design space.
For one, it is helping the designers build better platforms by making the process super easy and taking away from the monotonous parts of the job. A lot of tasks can be completed by deploying AI-based algorithms, which automates the process so that the designer can focus on the intricacies of the project.
A more customer-centric design can also be unlocked with the help of this phenomenal technology. It helps provide user insights, analyze heaps of data, and easily create a design that is hyper-personalized.
It helps designers stay one step ahead of the process by showing what the design will look like when it’s completed, right at the beginning. This helps the designer plan accordingly and not wait to see if the end result will match the expectations. They can then make changes accordingly.
AI makes it very easy to run tests, analyze the results and come out with the errors that tell the designer what changes to make. This saves a lot of future de-bugging efforts and makes for a smooth user experience throughout.
Lastly, but very importantly, with the help of AI, the designer can take his design global, but in a very hyper-localized manner. People have been increasingly focused on creating localized products and services, to cater to the changing customer preferences. AI makes it very simple to achieve this and scale these designs to a global level. Looks like a win-win situation to us!
Technology has greatly impacted the design space and is bringing new growth possibilities by the minute. If you want to be a part of this ever-evolving space, the doors of Pearl Academy can become the gateway to your future. We have advanced tools and technology to help you sharpen your understanding of the design world and leading industry experts to mentor you nurture your passion. Led by our award-winning Dean, Tingbin Tang, who is a UX design expert and innovator, you will be able to get inside all the nooks and crevices of UX and take your skills to the next level. To know more about our Interaction design course, click here