Discovering New Playgrounds
A brief analysis of the exponential rise of the gaming industry Over the years, have you spent your time obsessively crushing candy or chasing after Pokémons throughout the city? You are not alone. Video games have rapidly come out of their niche and come into the...
Accessory Design’s Minimalistic Path
Minimalism has taken over the art and design world in the last few years and for good reason. Sprouting from a traditional Japanese belief of owning only what you need so that you can focus on things that matter the most, this philosophy is being applied to the...
Designing the perfect package for modern day consumers
We always consciously or subconsciously gravitate towards things with an alluring physical appeal in the material world. With the importance that visual appeal and functionality hold, most industries must consider aesthetics when creating or designing products....
Designing For Modern Women
Over the past few decades, the role of women, their preferences, their style, and the way they express themselves has evolved a lot. We’ve come from corsets and crinoline skirts to comfy ‘jammies and the LBD. Especially for Indian women, the change has been massive....
Deciphering the Impact of AI on UI/UX Design
Imagine you’re browsing through an online store, and 15 pop-ups cover your screen, completely blocking those cropped khaki trousers you were admiring. Chances are, you’ll drop off and forget about that store forever. Over the past couple of years, user experience has...contact us
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