(Original) Content is still the King!
Consumer behaviour and content consumption patterns have witnessed a sea change in the last one year. Due to limited mobility, everyone turned to their screens for their daily source of entertainment. With events/concerts hosted online, free streaming subscriptions,...
The M(AD) World
One thing that can be said about Indian Advertising is that ‘Dil maange more’! The Khan’s, the Sachin’s to the Kohli’s and Ranveer’s, there is always an ad that etches itself into pop-culture and how. Next thing you know, literally everyone is hooked and...
Pre-Semester Learning
Pre-Semester Learning We’re months into the lockdown now and we’re all experiencing a situation that still needs adjusting. While the #COVID19 situation has most of us staying at home, we’re all still eager to learn and succeed. Be it a hobby, an online course or...
Attitude & Creative Education
Dr. Sarvepalli Radhakrishnan, our second President, also a great teacher and we celebrate teacher’s day in India in his remembrance. In one of his quotes on education, he says “the end product of education should be a free creative man who can battle against...
Is Twitter the saviour of Online Journalism?
The way people consume news today has transformed. There has been a massive shift from print and electronic media to the digital modes as we consume maximum news online than offline. According to the Pew Research Centre, 52% of Twitter users consume their daily dose...contact us
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