This May, we hosted the latest edition of our annual graduating showcase – Portfolio 2019. While Noida and New Delhi Portfolio events were hosted at the campuses itself on 4th-5th and 8th-9th May respectively, the Mumbai Portfolio was hosted at Sahara Star Hotel on 13th May and Jaipur Portfolio at Birla Auditorium on 17th May. Over 1400 graduating students displayed their extraordinary creative maturity and imagination power through their projects; to thousands of industry guests, parents, design intenders and media personnel.
We were honoured to host industry experts Nishita Gill, Founder, Creative Principal Treemouse Product and Marketing Strategy firm; Lakshmi Chand, Partner, RLDA – an architecture firm, Founding Partner, HomesByDesign; and Preeta Agarwal, Jewellery Specialist/Journalist/Blogger/ Stylist/Consultant at our Noida campus for an intriguing panel discussion on the topic – D for Design, D Deadlines with three graduating students from the School of Design, Radhika Rathi, Kajal Aggarwal and Rakshita Gupta. The panellists shared varied opinions on the importance of deadlines in a designer’s life and how it helps to add discipline to creativity. Here are some pictures.
A communication design student from Pearl Academy, Noida, Tanmaya Bhatnagar, through her project ‘Supriyaa – My Mother’, emphasised and threw light on the tough memories of growing up with her mother, suffering from the disastrous mental illness, Schizophrenia. Through her project, she presented the struggle and journey of a mother-daughter relationship caught in the complexities of the disease. Tamaya’s primary motive was to use a creative approach to alter the general attitude of the people towards those suffering from mental illness and to effectively play her part in erasing the negative image and stigma attached to the disease.
Communication Design student Alisha Prabhakar’s project ‘Lepremation’ is a campaign to change the mindset of people that still linger around the stigma of leprosy. Leprosy is a gradually developing, progressive disease that heavily damages the skin and nervous system. It is quite heartening to see the students of Delhi campus use their creative incline to talk about stigmas attached to mental and physical illnesses in our country.
Another Communication Design student who raised eyebrows with her eye-catching creation was Vedika Khemka – who developed an online podcast on topics relating to parent-child communication. Through the medium of this podcast, Vedika’s primary focus is to talk about all the tough and worrisome topics relating to childhood and young-adulthood like love and relationships that parents and children generally find hard to openly discuss and talk about with each other. In our country, there is a clear fundamental difference in the thought processes of the different generations which eventually leads to numerous unnecessary arguments and disagreements between youngsters and parents. This is a commendable effort by Vedika to effectively help smoothen these relations.
Aayushi Drolia, a Post Graduate Communication Design student from Mumbai, curated an online book with illustrations and infographics which fundamentally highlights specific areas and localities in Mumbai that makes it easier to find spots of your preference while exploring the city. Each area of Mumbai has been separately mapped with food, drinks, and nightlife amongst other parameters.
Pearl Portfolio has been the flagship event of Pearl Academy ever since its inception and has been an annual launch pad showcasing the craft of graduating students. In recent times, students have also had the opportunity to display their work at India Fashion week, Pune Design Festival and other global platforms like New York Fashion Week, Dubai Design Week, London Graduate Fashion Week, Milan Fashion Week etc. Pearl Academy students have found employment opportunities in companies like IBM, Accenture, NDTV, Evok, TCS, Capgemini, L&T, Louis Vuitton, Caratlane etc. and in design houses like Raghavendra Rathore, Shantanu & Nikhil amongst many others.