It was a room full of creative think-tanks, fashion and design enthusiasts along with revered industry experts regarded as visionaries of creative businesses, gathered together to partake in a stimulating discussion with a power-packed panel of MP Ranjan- Design Thinker, Madhav Raman- Architect and Urbanist, Suresh Sethi- VP Design at Whirlpool and David Hayer- Country Head – GAP.
Marquee speakers also included communication designers Alex Hanna and Stephen Lee who shared their work on ‘Brand identity in the age of social media’ and the ‘Changing face of motion graphics’.
Insightful case-studies on burgeoning sectors and top consumer brands that have used design thinking to mushroom businesses across the globe and to create brand unshakeable brand equity, were presented to the audience.
In a series of discussions and insightful presentations, the panellists covered the entire paradigm of creative businesses. Thought-provoking exchanges around use of tradition in a contemporary way with brands, creating independent and symbiotic urban models, cultural connotations that inspire big business and the capability of design to bring transformational and radical changes, highlighted the true objective of ‘What’s Next’.
In an almost sacrilege manner, the visionaries urged the audience to think beyond economics and structure in order to foster a unique entrepreneurial environment. The panel was lauded for bringing myriad ideas from different creative fields.
The BIG News!
Sharad Mehra, C.E.O., Pearl Academy, announced the way-forward for the institute underlining the vision for the next few years. Pearl Academy is proliferating into four independent specialized units:
• School of Design
• School of Fashion, Styling and Textile
• School of Creative Business
• School of Communication, Media and Film
The idea is to propel trans-disciplinary knowledge and educational culture beyond the current realm of things. Our partnership with ‘Design For Change’ is aimed at benefiting more than 250 schools from Pearl Academy’s pedagogical expertise.
With great enthusiasm, the Pearl team also announced the facelift of the Jaipur campus into a purpose-built, state-of-the-art facility for the students and community. This was followed by Prof. Tarun Panwar introducing the ‘World Café’ discussion format to be adhered to from the next ‘What’s Next’ series of events.
Showcase
To bring the night to a close, a few handpicked assignments were presented by top students to breeze in ingenious ideas that revolved around the future of fashion, design and creative business.
Here’s some more highlights for you – http://pearlacademy.com/blog/events/whats-next/
