With each new season, a breath of fresh air takes over the fashion world. In 2018, we saw that the evergreen hues were maintaining their hold in the industry while giving way to the new favourites. These newbies when are seen on runway become the trend in no time. They give meaning and life to the designs making them every fashionista’s preferred choice. However, the evergreen hues are the friends in need; you can always rely on them in difficult times. For example- Tan Brown, Miltary colours are the proud survivals in all seasons. With them, in your closet, nothing can go wrong!
But to an average customer, it can seem like colours come in and out of fashion at random. But there is an actual research and thought process involved in deciding the colour of the season. The seasonal colours also take the load of defining your personality thereby connecting it your emotional state of mind.
To prove this right, we also have an abundance of idioms; are you feeling the blues? Are you going green with envy? Is your face getting red with anger? Our relationship with each colour is different at different levels and season.
So, let us prepare our summer colour palette of 2018 and unveil the refreshing shades in trend this year.
Soft Lavender
This colour is soft and pleasing to the eyes. In fact, it transports you immediately to a faraway land. Designers have been using this colour a lot by covering their models head-to-toe in this cloth. This colour has a really rich history as well. Lavender is generally associated as a way to symbolise the youth. It was also used within the Christian faith as a symbol of Easter. Since it is a spring colour, it portrays the image of an optimistic beginning in the new stages of life. This colour is a perfect fit for all the royal get-togethers.
Priyanka Chopra in a Lavender Vivienne Westwood dress suit at the royal wedding.
Bubblegum Pink
Call it a newer version of Millennial pink or anything else of the sort – Bubblegum Pink is a classy and sassy colour that one can sport.
In history, pink was the colour used in cells to reduce erratic behaviour. Along with a soothing effect, it communicates a clarity of life and confidence to steadily move forward.
So ladies, wear this colour proudly because it is the symbol of your confidence and the clarity of your life.
It doesn’t matter whether you wear it to a cocktail party in the evening or a baby shower in the afternoon – this shade of pink is a winner every single time.
Kate Middleton in a Bubblegum Pink suit dress.
Cinderella Blue
Purple, pink, and blue is a treat when together. Pastel blue or sky blue, it is the favourite shade of the summer. Why? Because it is easily wearable, comfortable to wash, and fits perfectly well in the denim category. However, while most of us know this as a color of nature, blue has a very complex and contradictory meaning. It is dynamic and dramatic — an engaging colour that expresses exhilaration. Some shades or the overuse of blue may come across as cold or uncaring.
Aishwarya Rai Bachchan wearing one-shoulder cindrella blue gown at a launch event.
Ultra Violet
When Pantone announced purple as the colour of the year, it made its place in the list. Purple is a darker shade of lavender – generally known as the long-lost cousin of the purple family. Since the colour is associated with Royalty, Queen Elizabeth or people in the royal family wear it for their appearances in the media.
Brands like Gucci, Moschino, and Salvatore Ferragamo are going gaga over it. The colours scream of royalty and confidence and hence, never goes out of fashion.
Deepika Padukone in an Ultra-Violet suit at Cannes.
Sunshine Yellow
Yellow the colour of the solar plexus’ chakra and speaks volumes about the calmness in one’s personality. This colour never goes out of fashion, has a fresh and vibrant appeal, and empowers a person to help them find their strength. For the fashion fraternity, yellow is their favourite colour for the spring summer collection because of its vibrancy.
Alia Bhatt looks radiant in a Sunshine Yellow anarkali.
Cherry Red
Bright or dark, red will always be a classic colour. In Hinduism, red is the holy colour and is found in every Hindu festival and ritual. Red symbolizes passion and glamour. It is the dominant shade in most events, especially in Hindu weddings. Right from the bridal outfit to the sindoor, everything has ‘red’ in common.
However, if we have to talk about the fashion industry, red is more often than now associated with very passionate themes.
Deepika Padukone in a Prabal Gurung cherry red gown at Met Gala 2018.
Colour continues to be the key influencer that governs the yearly trends in the fashion industry.
Trending colours give one freedom to experiment with their looks and remain ahead by adapting to the newly found shades of passion and glamour.
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