Says David James Baker at an Interactive Session on ‘Web Storytelling and Building Audience Engagement – Why do some stories engage and some enrage?’ by Pearl Academy

Storytelling is an art that has been there in this world since ages yet nobody knows the exact origin of it. In the forms of myths, legends, fairy tales, fables, ghost stories, adventures, etc., stories exist in all parts of the world; they have been passed down from generation to generation and told and retold through various mediums.

Today, Pearl Academy organized a very interesting Interactive Session on ‘Web Storytelling and Building Audience Engagement – Why do some stories engage and some enrage?’ and discussed the relevance of storytelling in today’s scenario where technology is an integral aspect of our daily lives.

The session was made worth attending by valuable insights on Viral Film Making, Story Telling, Digital Content Creation & Promotion and much more by distinguished experts David James Baker, Writer-Producer, Faculty member at Sante Fe University of Art & Design; Deepti Pant, Head-School of Communication, Media and Film; Pushpendra Misra, Founder-Director & Writer, Flying Saucer Pictures; and Rajat Nagpal, Film Maker, Chef & Entrepreneur.

David James Baker said that in theory, there is no difference between practice and theory; there is a metamorphosis of ideas that’s occurring all the time and the artists need to be right in the middle of it and be involved.

“Intent is more important that the Medium” quoted Rajat Nagpal when explained the four ‘S’ of storytelling.

Pushpendra Mishra believes in bold storytelling and loves to celebrate ideas and humor. At the session, he encouraged budding story tellers to push their ideas and make the most of them.

Deepti Pant presented her case study titled ‘Rasgatha’, an amalgamation of Mythology and Interactive Media Style. She believes that when facts are woven with stories, they make the stories more powerful yet keeping the facts alive. She urged the participants to integrate technology in storytelling and experiment in the virtual reality space in order to take the art of storytelling to another level.

At the end of the session, participants took away with them some interesting tips on creating authentic, captivating, meaningful, content and building audience engagement. A day that was well spent and celebrated by the storytellers…

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