Graphic Design is a field that involves visual communication and problem-solving through a combination of text, images, and graphics and graphic designers are professionals who create them. They are professionals who develop concepts that are visually appealing and attractive and are aimed to inform, inspire and captivate consumers. Graphic design is a vastly creative field and is used for creating various designs that include:
• Corporate Design – branding and logo creation
• Editorial Design – Newspapers, magazines, and books
• Web Design
• Advertising
• Environmental Design and Signage
• Communication Design
• Product Packaging
The varied range of designs that can be created makes it imperative for graphic designers to have technical yet artistic and cognitive skills to be able to create visuals that can project ideas and thoughts in an enthralling manner. Design is nothing but thinking made visual, which is why every graphic designer must possess a mix and blend of these skills.
Communication and Interpersonal Skills
Graphic designing is all about communication as it involves dissemination of information and ideas through the use of text and visuals. However, being a graphic designer is not only about communicating through designs but, also talking with colleagues, clients, and companies. Therefore, every graphic designer must possess strong communication, articulation and other interpersonal skills to be able to cater to the client needs and convey their thoughts and opinions.
Creativity and Innovation
“Routine is the enemy of creativity,” they say. Valid in the case of graphic designers who should be creative thinkers and innovative with their designs. They should be able to generate creative and aesthetic solutions to their clients’ needs and requirements.
Technology
Graphic designers must not only be creative thinkers but, should also be abreast with the tools and techniques in the designing field to keep pace with the changing technology. It is essential for them to be well-versed in designing software like Adobe, InDesign, Quark and alike. Moreover, they should also be affluent with programming languages like HTML and CSS and content management systems like WordPress.
Experiment with New Technologies
With new technologies like Augmented Reality (AR), Virtual Reality (VR) and Artifical Intelligence (AI) affecting the digital landscape, it becomes essential for graphic designers to stay well-informed about these advancements. It will not only help them develop newer designs and ways of making them but, will also help them deliver excellent client services.
Print Design and Layout
It is essential for every graphic designer to have an aesthetic design sense, for both the digital and print designs. What you see on the screen will not have the same visual effect on paper, which is why it becomes crucial for every graphic designer to have a strong understanding various platforms and their layout to be able to produce the best print designs.
Colour Sense
Colour is the essence of every design. Every colour has a meaning and a different psychological effect on the mind of the viewer, which is why a perfect combination of colours is necessary for every design to convey the correct meaning and thought. Graphic designers must not only possess a high colour sense but, should also be able to use the colours, their variations and effects to produce the most appealing artworks.
Time Management
Graphic designers can never be seen with only one task at hand. Therefore, multi-tasking and time management are the two essential traits that every graphic designer must possess. Doing so will not only help them manage their time and work but, will also enable them to meet their deadlines.
Every graphic designer aspirant must be a combination of the traits mentioned above and should be a multitasker to be able to work on different projects at a given point in time. To pursue graphic designing as a profession, aspirants must have passed their Class XII from a recognised Board. After that, they can continue a course in Communication Design and obtain a Diploma or Degree in the desired path. Graduates in this field will be able to pursue their career as graphic designers, illustrators, typographers, print and layout designers, motion graphic artists or 2-Dimensional animators. While designing is an indispensable part of every field and industry, graphic designers can look for employment in design offices, advertising agencies, publication houses, production studios, television and network stations, IT companies and other such industries.
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