“I was not able to help my sister but then I decided to help all those sisters who face the same problem.” says Kartik Verma whose maiden project ‘Assuage Mom’ took him to the top 3 positions at the Global James McGuire Business Plan Competition. The project that caters to the pregnant and nursing women, has already received huge appreciation at International level for its perfect value proposition and unique target audience.
Kartik is a Level 3 student of Fashion Business Management (FBM) at Naraina campus of Pearl Academy. Talking about the journey of his ambitious project ‘Assuage Mom’, Kartik says, “Assuage Mom was conceptualised in level 2 of my graduation when we were supposed to develop a business plan to fill the market need gap. Many ideas came to my mind but they were not beneficial for the society. So, I thought of listing down the products that would be beneficial for any of my family member. And, that’s when I thought of solving my sister’s problem. She had to think twice before going out with her baby about her clothes and the place. Many a times she ignored outings so that she could feed her baby comfortably.”
‘Assuage Mom’ is an exclusive brand developed to provide clothing for nursing mothers, especially catering to the Indian culture where feeding is considered to be a very private practice. As a brand, Assuage Mom not only fulfils the functional parameters but it is also high on fashion quotient to meet the needs of the contemporary Indian women.
With the rapid increase in number of working women professionals, there is a huge need gap of such products to support them in maintaining a fine balance between personal and professional lives. The idea behind this is to make these super moms look good, confident and not restrict them from their day-to-day activities. She should look a gorgeous and proud mother with no hints of shyness or embarrassment.
Another major USP of the brand is the organic fabric used in manufacturing the garments, which makes them eco-friendly and sustainable. Also, these clothes are skin-friendly, anti-bacterial and softer than cotton that will pamper women during this most important phase of their life.
While designing the product line, factors like comfort and convenience were given utmost priority to provide the mother a soothing experience. These garments will comfort moms in their last trimester of pregnancy and will also prove to be a beneficial option for nursing after delivery.
How it is different from other Maternity Brands? Assuage mom is not a just a maternity wear brand, it is a lot different from all the maternity wear brands present in the market online or offline like Ninematernity, FirstCry, etc. today. The uniqueness of this brand lies in the concept that it takes care of the mother during the period of pregnancy and will carry the same during the nursing phase. The Indian market has yet to experience something of this sort.
Kartik achieved what many would aspire for but the real task is actually a mammoth one and it is standing right in front of him – to prove the worth of his pioneer brand ‘Assuage Mom’ and turn it into a successful venture.
We wish him Good luck for the competition finale and for his future endeavors as well!
***The Global James McGuire Business Plan Competition promotes the entrepreneurial spirit among students at Laureate International Universities Network institutions. This competition has two categories – one for undergraduate students and the other for working adults, graduate students and recent alumni. The team with the best business plan at each participating network institution receives an award established by the local institution. The top six teams in the network (three undergraduate and three graduate/alumni/working adult teams) are invited to a global competition, which takes place at the Annual Laureate Leadership Summit. To know more about the competition, click here: Global James McGuire Business Plan Competition