One of the most charming outputs of the rise of social media is the thriving industry of fashion blogging. It’s fascinating how this tribe of influencers has transcended into brand advocates. With the awareness and popularity of this barely ‘just-defined’ industry
Brand Endorsing to Brand Advocacy
Today, the fashion and lifestyle industry is no longer limited to industry experts — it’s pretty much open to all, which means there’s more room for creativity and inspiration. People who have a particular taste in fashion and lifestyle and have the skill set to package their content are exploring fashion blogging as a full-time, lucrative, new-age career path. And, as the demand for authoritative content increases every day, so will the prospects of this young industry. Studies suggest global instagram influencer market size to grow to USD 2.3Bn in 2019, from USD 1.07Bn in 2017.
The evolving digital times and the increasing penetration of social-discovery apps have created demand for authoritative content, and perhaps the content generated by fashion bloggers has become the most accessible source of fashion information today. With their impeccable fashion sense, they can influence and inspire millions by being showcasing a relatable fashion, beauty and lifestyle sense with the millennials and following generations. They are the ones who give us every day #FashionGoals.
So, if you’re looking for inspiration and feel that you belong to this field, then have a look at this list of influential, creative and edgy bloggers from the fashion hub of India – Mumbai
An architecture student by qualification, Santoshi Shetty’s inclination towards design reflects through her lifestyle. She’s continually enticed her audiences and has been named as the Cosmopolitan Blogger of the year, Elle blogger of the year among other accolades.
What started out as a passion and hobby, eventually turned out for her as a full-time career as a YouTube star. Her channel, which has more than 100k subscribers, is a fast-growing channel and showcases a collection of vlogs, hauls, look books, and tutorials.
Juhi is a 24-year-old hodophile. Apart from being a fashion and lifestyle blogger, who owns a clothing brand named ‘Arabellaa’. Her Instagram feed is sure to you #FitnessGoals, #TravelGoals and #FashionGoals.
Aayushi, in her own words, describes herself as an Economics graduate who is more inclined towards fashion and it’s like. If ‘Fashionomics’ were a word, she would own it. Her Instagram posts are a perfect mix of travel, style and lifestyle pictures.
Her Instagram feed oozes of, let’s say, wanderlust-ism. She started her blog as a way to talk about things she enjoyed, which eventually influenced millions. Her pictures are indeed a form of expression, whispering a different story every time.
Best known for her unconventional mix of clothing, Riya has a unique style sense that is easy to connect. With over 250K followers on Instagram, she is clearly the millennials’ choice.
A fashion enthusiast and travel junkie, her blog – The F-drug, has inspired many young girls. She believes that blogging has led her to not only help girls with their daily fashion needs and queries, but it has also has helped her to grow as a person.
Best known for her impeccable makeup skills, Ankita’s social profiles are primarily about makeup hacks and application of beauty products. Her tutorial videos are quite a rage with beauty enthusiasts and the likes.
Kayaan collaborates with designers in a design capacity to create quality, curated limited edition collections, which is nothing short of global standards. An ardent traveler, she says, “Nothing ferments the mind as does travel.”
Magali Vaz loves to share her experience of new places, food, beauty and more through her vlog channel. The 26-year-old blogger from Mumbai keeps it casual-yet-trendy for the everyday life. Her travelogues are quite a treat!
If you’re eyeing a career in the world of fashion blogging or styling, you can pursue a course in Fashion Media Communication from Pearl Academy, which provides a solid foundation for career in areas like fashion journalism & blogging, fashion photography, publishing, fashion videos, creative and art direction, PR, and event design