Product design is one of the essential aspects of ideating and subsequently launching a new product in a market – irrespective of the industry in which it is being launched. The sheer importance these new-age products hold in our day-to-day lives mandates the need for a systematic and streamlined product development process – which is exactly where the notion of product design comes into play. The uniqueness and distinctiveness of a certain brand’s product are what sets it apart in such a competitive market. In an era where nearly every industry faces immense competition, brands are always looking to innovate and ideate products which have never been seen before.
It is easy to conclude that product design refers to the development of a product right from the stage where it is an idea, right up till the final launch. To be clear and precise, the entire process of product design can be elaborated on as the NPD – New Product Development process.
Innovative Product Strategy: Establishing goals and estimating objectives for the new product.
Idea Generation: Brainstorming ideas and developing opinions on new possible products, and ideating how exactly the product will stand out amongst competitors.
Screening: This phase includes evaluating the shortlisted ideas and concepts that were deemed feasible.
Concept Testing: Taking these screened ideas and testing them as samples on a predefined target audience, to interpret its feasibility on a practical scale in finer detail.
Business Analysis: Analysing and interpreting the results of the testing, and making an informed decision as to whether the product will be a hit or a miss. It informs brands whether the potential launching of the product will align with business goals and objectives.
Product Manufacturing: This step involves commencing the process of product development and production once the relevant authorities have greenlighted the project from a legal and regulatory point of view.
Market Testing: The final stage before launch includes trial runs and testers to measure the influence of the product amongst the public.
Some eminent examples of the application and prevalence of product design in different industries can be explained below.
It is safe to say that the manufacturing industry is one of the most essential industries across the globe. Prominent and well-established manufacturing businesses technically support and propel the applicability & functionality of so many other businesses across different sectors. Objects made for mass production require a universal and simple design so that consumers can use the products with little to no issues, and product design plays a critical role in ensuring that this end goal is reached.
In today’s age, everyone strives to live in an aesthetic yet comfortable home, which is what makes product design so applicable in this sector. Home furnishings like sofas, curtains, chairs, and tables form a sizeable component of product design.
The importance of product design in the field of technology is pretty self-explanatory. The word ‘smart’ is now being used as a prefix before so many electronic devices – such as mobile phones, televisions, watches, and even lights. This highlights the need for extensive product research and design in the field of electronics and technology.
These are just some of the prominent industries where the applicability of product design plays a crucial role. The importance of product design is just bound to enhance in the near future – which is why a specialised course could go a long way in cementing your position in nearly any industry.