Posts By

Take your startup to international waters, digitally! - Pearl Academy

We’re way past the times when we could imagine our lives without the internet. 10 seconds of buffering are enough to disrupt the equilibrium of our entire day. The internet has definitely worked wonders for bringing people closer to each other across different parts of the town, cities, states, countries, and continents. The virtual world is also creating numerous opportunities for startups and small businesses, which can be scaled up smoothly and surely by using the power of digital.

If you’re looking to take your startup to international waters, here are some simple steps that can enable you to set sail.

1. Do your research

The first step to any successful venture is finding the niche that will give your business an edge in the international market. It is important to find out the gap that consumers are facing and try to help solve the gap with your products and services.

The internet makes these first steps easy by giving you access to platforms to conduct surveys, shift through existing studies, and garner insights about your potential customers overseas.

2. Tap into opportunities

Once you’ve done your market research and found the problem you’re going to solve with your business, it’s time to start working towards making things happen. Tune your products and services to cater to your international audience. There are many crowdfunding platforms such as Kickstarter, where you can showcase your product prototype and get funding, investments, and a clear understanding of the public response towards your offerings.

3. Make some local connections

Once you’ve got your international product ready to go, it’s time to form some connections in your global markets that will help you understand the nuances of your target audience. There are various online forums and social networking sites such as LinkedIn that can act like starting points. This will let you get a hang of the local culture and how to approach potential customers.

4. Get your marketing strategy in check

The way you market your products plays a large part in how well you perform. Nowadays, social media can be your go-to platform for marketing and promotion. It allows you to create content and engage with your audience. You can also use tools like SEO, advertisements, etc. to promote your website. To gain more visibility and exposure, consider tying up with existing local or global e-commerce sites.

5. Sort out the logistics

After bringing attention to your brand and getting your audience interested, you need to figure out a way to get your products to your future buyers. Setting up payment methods for your international customers is an important step to give them a hassle-free experience. Figuring out the cost of importing your products and transporting them to the international markets is another. Make sure you’re acquainted with the laws and regulations of the country where you’re going to take your business.

The Internet has turned the world into a global village. It’s time we utilized the tools it offers and take our dreams to the next level. Establishing a brand internationally hasn’t been this easy ever before. Opportunities are in front of you – all you need is a strategy to explore them. If you want to become an expert in digital marketing and entrepreneurship, our Global Program for Digital Business is waiting for you. Click here to know more about the course and how it’ll help brush up your skills and make you aware of all the tips and tricks you need to know!

Share This: