Media Communication and Entertainment in the Era of Convergence
The major strength of the Media Programs at UG and PG level in the School of Media, Pearl Academy, is that the School introduces every channel of communication (online, offline, on-air, on-ground and on-mobile), every platform of media (television, newspaper, radio, portal, outdoor, events, social media, mobile), every function of communication (educate, inform, entertain, infotain, edutain, interact, persuade, engage, till empower), and every segment of Indian media with their recent trends, turnover, recruitment and attrition factors, skill-sets needed, and infra-structure required at the start of learning and working in this domain.
Also, programs here go in detail to examine the strong phenomenon of Convergence in media technologies, how various technologies of shooting, editing, sound and graphics are getting integrated on one platform. The education at Pearl also explains the integration of media consumption patterns in the same set of media consumers.
The new age futuristic courses here explore the seamless multi-media content presentation, content-technology-business integration, multi-media ownership, and convergent media production and sales skills.
Thus media education at Pearl is not for yesterday, not even for today, but oriented towards tomorrow, when we move into the age of Mobile Multi Media Content Creators, be it in print, on air, or online.