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Ideation to taglines rolled in one: Piyush Pandey - Pearl Academy

The anxiety of being a part of The Creative Indians crew had already taken a toll upon me and just then I realized that the opportunity Pearl Academy had given me was a big deal. The excitement of being able to meet Mr Piyush Pandey, the stalwart of the Advertising Industry was on its peak! Gathering my thoughts and composure, I settled in the car, all set for the great experience recalling the AD campaigns that had become iconic.

The venue for the shoot was Mr Pandey’s home itself. His house was a den of inspiring artworks and antiques. It house was decorated with a lot of thought around and its location was perfect. What a mesmerizing view of the Bandra-Worli sea link from the balcony. It was a perfect start. Everyone on the sets was on their toes because of the aura that Mr. Pandey had set. Within no time everything fell into place and all of us settled to listen to the great conversation that was just about to begin.

The camera got rolling and the shoot for a 30 minute episode of The Creative Indians had started. Never had I imagined that shooting for an episode could be so cumbersome and time consuming. I had learnt that every little details mattered and patience was the key to a perfect shot. It was teamwork and nothing could go wrong.

Hearing the man himself talk about his journey had given me goosebumps. Aspiring to become a graphic designer myself, it gave me immense pleasure to listen to a Guru talk about the importance of innovating, and ideating upon things in the advertising industry. He also shared some of his thought processes which made me think that to get great ideas small things like a household conversation can also inspire you a lot.

He is a living inspiration for every person who wants to make it big in the industry. His warm nature and simplicity is unbelievable. I can’t thank Pearl Academy and The Creative Indians enough for giving me such a great opportunity. I will always cherish the memories that this day has given me.

Aayushi Drolia
Mumbai, Pearl Academy

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