Many don’t but some do know the need and greed of explosive fashion which happens in both minimalist and maximalist contexts where the body can be seen heavily clad to minimum materials to create an expression of theme designer projects to promote.
It is hard to determine exactly when designers started creating Avant Garde Fashion. The art, itself started around the early 1900’s, but there is some indication that the art and some fashion pieces, like wedding gowns were created in the late 1800’s. Avant Garde art and fashion was a controversial subject through the 1960’s. As with any trend, fashions seem to disappear or slow down, but Avant Garde has been present in one form or another since its beginning.
The more bizarre, colorful or large they are, the better the fashion is considered. Striking, bizarre, bold, loud and mysterious are some of the words that have been used to describe explosive fashion.
Early reactions to this kind of art and fashion, by the mainstream public, included accusations of cult association. Some people thought the fashion were brazen and obscene, but as more designers started creating, it became accepted as the trend of the day.
With couture week, fashion week, city-specific fashion weeks and fashion tours embracing the fashion landscape… everyone has a different perception of this phenomenon. Everyone has a vision of the direction they want to see their label grow. Some designers cater to the niche market, some to the domestic market and some want to expand worldwide. Designers know where their market is or whether such expressions could be useful to target clientele. Having said that, designers who are building their brand image should be more cautious of its impression on the buyers they cater to.
While talking about the minimal side of explosive fashion along with avant-garde experimental contraptions and garments skin show is also coming up as a major aspect and is mistaken for glamor.
According to one of the established designers- Fashion is a “creative business” and you cannot be too arty and expect sales. You need to apply your creativity to design well-made products and should know the right channels to show them to the world.
On the intellectual side, explosive fashion has adorned the name of ‘Wearable Art’. In the art, which would apply to the Fashion Industry, it has been described as being innovative or inventive. It has also been labeled in some cases as Vintage, unconventional and innovative fashion.
One of the famous Indian designer who is seen as explosive in his ideas says:
FilepMotwary: What is fashion intellectualism for you?
Manish Arora: Every designer has a thought process behind their collection if one wants to call it intellectualism they can.
FilepMotwary: Is there a message you would like to give?
Manish Arora: Take fashion less seriously, enjoy it and play with it.
FilepMotwary: Can Fashion be a protest?
Manish Arora: Yes fashion can be a protest because people have always used the clothes they wear as a way to stand for something whether it is a teenage rebellion or freedom fighters.
The markets world across are now understanding the concept of explosive fashion or ramp worthy collection which is mainly showcased to attract the buyers and the media. At the same time, these collections are mostly in sync with the look (aesthetic appeal), style, material, color etc. which helps the buyers to visualize the prêt collection.
‘ART’ is an integral part of any creative field and can be used in numerous ways and contexts which can change with space and time.