“At the stroke of today’s midnight hour, when the world sleeps, India will awake to life and freedom”
– Jawahar Lal Nehru (15th August 1947)
“Freedom”, what does Freedom actually mean?
As we are nearing our 69th yearly celebration of Indian independence, the School of Creative Business at Pearl Academy took the opportunity to paint the picture of freedom of today’s India, through creative installations. Before I proceed to dig deeper into some of these installations, I can safely highlight the fact that these installations are made by young India. The part of India that is shaping itself in today’s global scenario.
Even after almost seven decades of the so-called independence, is the country still truly free? Is the country still free of social stigmas and taboos? Freedom is when no one is victimized. Everyone is free to nurture opinions and thoughts. Freedom is when societal frame is free from coercion of religion, caste, gender or economic background, and most importantly freedom of speech and expression.
Women are the derivation of any society. They are the nurturing source of our great nation at the base level but are they safe and liberated? Youth of this nation senses the demeaned condition of our country’s women. Our sorrows of Nirbhaya chapter in the capital city of this nation have barely lessened. The nation lost a daughter and its pride. A victimized woman has to go through levels of torture in order to get justice. Our independent India has its women tied in shackles of desolation and menace.
Surely our women are fighting for their liberation and brave men have joined this cause. Self-governing nation of India needs to be prompt towards elevating its code of law that can grant swift and adequate justice.
Students also created installations depicting social stigma of honor killings that bounds the youth of this nation. Caste based divide that prevails in India, has recently jolted our society and the youth of this country after Rohit Vermula (a Dalit student of Hyderbad University) committed suicide because of the obstacles he was going through in caste-ridden India. Our country is known for unity in diversity and yet we find growls of caste and fresh wrecks of religious outfits distressing the very fabric of our heritage. People are ready to slay each other on basis of their religion and I am not referring to Jalliawala Bagh massacre when Britishers annihilated us in enslaved India but in today’s free India when we witness Mandal Commission, Delhi, Gujarat, Muzzafarnagar Riots. Our unity in diversity is at doubt and so is our sovereignty.
Our youth’s horizon of love has also expanded and they want liberation from the captivity of law in matters of love. Love is a freedom of expression and is an emotion that can only be felt. Love doesn’t have any room for classifications and ‘dos & donts’ on the basis of caste or gender. Love doesn’t know taboo and taboo can’t sustain love. Why is India so afraid of homosexuality, why are same gender marriages unacceptable? Whereas world in the west have progressed to it. Ancient India knew no such boundaries in love or intimacy. Our society’s hypocrisy regarding trans-genders in India is rather an accepted problem. We have a word for transwomen (male to female), and they have an eternal commission of blessing us in exchange of money. They are treated as less than second-class citizens.
In one such installation, students of Pearl Academy expressed intensely the state of freedom of LGBT community in India.
Pearl Academy is known for its revolutionary thinking and radical outlook. Students are taught to speak their minds and follow their instincts. School of Creative Business at Pearl Academy grooms its business students for the challenges of tomorrow. Students are sensitized towards trends of the business world like Sustainability and Impact Entrepreneurship. Nurturing Youth is the core philosophy at Pearl Academy. The youth of our nation today is sensitive towards environmental issues, societal waves, children welfare, and women empowerment. If young India wants to expand its wings then the boundaries of suppression will fade, cages of traditions would break, and the shackles of narrow thinking would break open. India is not only a nation but an idea, a philosophy, a lifestyle and so it can’t have boundaries. It’s bound to be free. Jai Hind.
By E Kukreja, Student of Professional Diploma in PR & Events
Fashion Design Council of India (FDCI) and Pearl Academy announced their landmark collaboration to offer India’s best fashion programs. This was announced at the finale of Pearl Academy’s annual graduating event, Portfolio 2016 on May 8, 2016 in presence of ace designers Manish Malhotra, David Abraham, Rohit Gandhi, Rahul Mishra.
FDCI, the apex body of fashion design in India with over 400 members including Rohit Bal, Sabyasachi, JJ Valaya, Namrata Joshipura, Anju Modi, Rajesh Pratap Singh, Manish Arora etc and Pearl Academy, leading design institute with a legacy of over two decades and centers in Delhi NCR, Mumbai and Jaipur have come together to nurture and develop the designers of tomorrow.
An industry first, Pearl Academy graduating fashion students will show their final collections at the Amazon India Fashion Week. FDCI will be conducting masterclasses for Pearl Academy’s Faculty and expose them to the latest trends and techniques in the fashion industry. Regular FDCI events will be hosted at Pearl Academy campuses where by designer members, trend forecasters and fashion editors will teach and mentor students. This unique initiative has been taken by the fashion industry to shape future designers.
Speaking at the occasion, Sunil Sethi, President, FDCI who has always shown deep interest in education said, “This is a momentous juncture, as for the first time the entire fashion design council is undertaking such a deep engagement with an institution. We are very proud to be associated with Pearl Academy. I find them to be forward looking, innovative and leaders in design education. Their student work has been outstanding and I am confident that it will be further enhanced with this association. It is an opportunity for FDCI to shape the industry for tomorrow and this alliance is a first step in that direction.”
Sharad Mehra, CEO, Pearl Academy, added, “We have been associated with FDCI for multiple events but this association is a historic one and will change the face of fashion education. We welcome all the leading designers from FDCI to be a part of Pearl Academy and help mentor Pearlites to be future ready.”
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, who’s heritage is soaked in the flavours of indigenous crafts.
Pearl Academy shone on the third day of the Amazon India Fashion Week with their panel discussion on ‘What’s Next in Fashion: The Future of Fashion Consumption’. The panellists were eminent personalities from different walks of life yet related in some way to the fashion industry. Phyllida Jay, Narendra Kumar, David Abraham, Nonita Kalra, Manou and Ganesh Subramanian graced the occasion by their presence as panellists.
Anthropologist Phyllida Jay, who specialises in Indian fashion, luxury and sustainability, chose the topic, Maximilism vs Minimalism: Negotiating Consumer Desire, Aesthetics and Ethics. She raised some pertinent points and questions like what does this debate tell us? How can it help us navigate complex consumer markets? According to her, “Fashion is all about a cycle of actions and reactions.” She sees a lot of historical influences on Indian fashion. Speaking on Indian minimalism, she says, “It has its own unique version of minimalism. It has dynamic design tensions.”
Technology plays an important role in the industry and this was highlighted by Ganesh Subramanian, ex-COO, Myntra, who has since started his own his own venture called Stylumia Intelligence Technology. This is a data-driven technology to analyse various fashion trends in the retail and eRetail space. He said that technology will change the way fashion propositions reach consumers and how they consume. His company is developing technology that will make sense of real world images, texts and videos. Today, almost half of the clothes manufactured are sold at a discount. This is due to disconnect between demand and the forecast demand. His company is working on how to help a fashion professional take an informed decision using intelligence. “If companies determine the trend early, they will be able to increase revenue and profits,” he said.
According to Subramanian “Technology is very inclusive.” He says that the use of Artificial Intelligence for decoding fashion DNA is already in the offing. According to him, AI technology will soon solve some of the key challenges in the fashion industry. It will be possible to give a fashion and lifestyle forecast 12 months in advance. With this technology, speculation on what consumers want will soon be a thing of the past. Technology will address the three big questions of the fashion industry – what to buy, what is working real time and where and whom to sell it to. His company is developing a search engine that understands fashion. “Technology can be used to decode fashion sense of individuals,” he says.
Speaking on the occasion, NID amlumni and fashion designer David Abraham stressed on sustainability by saying that consumption is a beast and we need to control it and not allow it to take control over us. “Who we are, what we are is what we wear and buy. We need to look at the small market, villages and craftsmen.” He advocated the necessity of mindful consumption and design. He exhorted people to reinvent the wheel as opposed to keeping it going.
Democracy and anarchy of communication in fashion consumption was explained by veteran journalist Nonita Kalra. She raised the question, “Is consumption going to be the lowest common denominator?” According to her, the demigods era has ended. Today anybody with talent can succeed. She spoke on the anarchy of fashion communication and consumption and its effects
Photo blogger Manou spoke at length on consumption across classes, the digital space and role of blogs. He gave a wonderful pictorial evidence of clothing across geographically diverse places and classes. “Consumption is need based, it is culture based and very personal,” he said.
When it comes to the topic of mass consumption, brands, India Modern and rise of brands, Amazon’s Narendra Kumar is often the best person to speak on the subject. He took the audience back to 1991 when the economic liberalisation happened. He enthralled everyone by elaborating on how the country moved towards consumption. There was a seminal movement in contemporary fashion and brands came in. “This was the phase of entrepreneurship,” he said. According to him, fashion reaches a very miniscule part of the country. Today, lifestyle has changed and there is a lot of partying and clubbing. But where’s the supply? He envisions a future where people will be living in the moment and they will be able to buy what they want to wear every day at reasonable prices.
After an interactive question and answer session, the event was brought to an end by Claudio Moderini, the Head of Academics at Pearl Academy, who summed up the discussions by saying that this was is an opportunity for the audience to get a 360 degrees’ view on fashion consumption.
The second day of the Amazon India Fashion Week, 2016, saw around 600 students and would-be-students congregating on the grounds. This created a record as this was the first time in the history of India Fashion Week that saw such a gathering. The occasion was Pearl Academy’s Be Somebody event. Sunil Seth set the tone for the proceedings by giving his welcome note where he announced, ‘Today, I am Gucci, today I am Adidas…. I can be anybody I want to be…’
There was an impressive line-up of eminent speakers from the world of fashion, Anju Modi, Suket Dhir and Rahul Mishra, who struck an instant chord with the audience. They inspired, motivated and got the show under way.
The programme started with designer Anju Modi, who has recently won accolades for her work in Bajirao Mastani. She has come a long way from a one room tenement and just one ‘Masterji’ to working on projects involving millions of rupees. She spoke about her journey and how she overcame every obstacle that came in her way. According to her, “Passion, energy and talent and the conviction to follow one’s heart is all that is needed to stand out in today’s world.”
Suket Dhir is an accidental designer. By his own admission, he was never good at academics and he has had a chequered career. After working for a multimedia company, he joined a call centre. After a year, he realised he was not going anywhere in this line of work and decided to take a break. He joined a 3 year course in NIFT and the rest is history. His advice to the students is to be smart about what they want to do. “It has to be very close to your heart.” He exhorted everybody to take competition very seriously and assured them that dreams do come true. According to him, one should take time instead of jumping into a career. A period of 5 to 7 years is hardly anything if one wants to make a mark in this world. He gave his own example as to how he jumped from one thing to another before he found his calling in NIFT.
Following Dhir on the stage, Rahul Mishra was welcomed enthusiastically by the students. An NID alumnus, Mishra needed no introduction. He spoke about his experience in the fashion industry and admitted that when he started out, he had no experience. He also stated that he felt he started out too early. After 2 seasons at the Lakme India Fashion Week, he went to Milan to study. While there, he was fascinated by the designs surrounding him. He saw and observed everything and this, he feels, moulded him into what he is today. He exhorted students to soak in everything around them like a sponge and be themselves and not try to fit into somebody else’s shoes. He also reiterated the importance of having the right idols. According to him, “Success is not about talent, it is about persistence. It is about the right attitude.”
Towards the end of the show, there was a question and answer session where the audience participated enthusiastically. The mood was upbeat and the vibes energetic.
Digital cameras have made it easy for anybody to capture memorable shots from behind the lenses. However, becoming a professional photographer requires more than just being able to click selfies and sunsets. It takes years of practice and, of course, the right mentor or photography courses to give you photography tips. The best photographers often find a genre they’re comfortable in, such as portrait photography or landscape photography. Many carve a niche with black and white photography, which can be stark and soulful.
If you want to take up photography as a career, remember it’s competitive out there and not just because almost practically everyone has a digital camera. You can start with a simple camera and then invest in an expensive DSLR and professional photography gear as you go along and get more confident of your skills.
How do you know you have it in you to be a good photographer? Ask yourself these questions—first, do you get trigger-happy when you have to shoot a subject or you take a couple, well thought out shots? You know the right answer to that one! Second, you don’t care about the camera you use; it’s just about the perfect shot for you? If that’s a yes, then, at least, photography is definitely a true passion for you. The right photography course will only hone your skills. Are you concerned with lighting and aware of the effect it has on that landscape or portrait you’re trying to capture? Portrait photography, for one, can be tricky as it requires you to capture the very essence of a person. Finally, do black and white photographs make you stop in your tracks and haunt you? Maybe you could apply to an arthouse photography magazine!
Now that we know you have what it takes, what’s next? There’s a lot more to being a photographer, than clicking great pictures. You have to learn about film processing, editing and cropping your photographs and, basically, developing the final ready to print image. A photography course can help you do all this and also arm you with new photography tips and techniques. Consider joining a photography club to develop contacts within the community and stock up several useful photography tips.
There’s also no substitute for field experience. If there’s a photographer whose work you admire, don’t hesitate to stalk him or her to allow you to assist. Being an assistant photographer allows you to learn essential photography skills while still being the wings. Working with a mentor is also an opportunity to get important feedback on your work.
So, go ahead, take the plunge! And, as you become a professional photographer, remember to focus on building a strong portfolio, which will ensure you get more work in future.
As the winter winds gently whisper in your ears, you can feel the Delhi fashion circuit heating up. FDCI’s AMAZON INDIA FASHION WEEK in its 26th edition, promised a riveting ride . The Amazon India Fashion Week Spring-Summer 2016 was held at the NSIC Grounds, from Oct 7-11, 2015. Being Asia’s largest fashion and trade platform, the event offered thought-provoking ideas through conversational pieces of fashion in an attempt to handcraft it for a global audience by creating timeless portraits.
The buzz around `Made in India’ campaign labeled a visual documentation of what lies at the core of our aesthetics. This season’s edition featured an impressive list of 115 established style gurus as well as novices, from all across the country. The fashion week showcased works of some of the most well-known & ace designers like Rohit Bal, Rahul Khanna, Rohit Gandhi, Gauri & Nainika, JJ Valaya, Malini Ramani, Manish Arora, Namrata Joshipura, Rajesh Pratap Singh, Â Sabyasachi, and Tarun Tahiliani.
With 30 runway shows that engineered a unique language, dripping with indigenous crafts, modern luxury and counter-cultural influences. Mirroring what young India aspires for, as the new ‘cool’ meets engaging authenticity, this edition had over 100 designer stalls at the exhibit area.
The Fashion Design Council of India (FDCI) is known for its precision in scouring untapped potential and for giving new-found creative geniuses a lucrative opportunity, catapulting them to fame. The new set of designers challenged the status quo of the industry and the energy at the event was palpable. The talented bunch of Pearlites also made their presence felt at the premier event and set the stage on fire with their amazing collections, cool quotient, and stylish dresses.
Vaishali S, Vineet Bahl, Shweta Jain, Aditya Dugar are among the few lucky ones who presented their masterpieces on the ramp in front of industry big shots. Their scintillating collections were widely appreciated by the fashion conscious crowd. The fashion week was all about how to be minimalistic, stylish, and glamorous at the same time. The designers focused mostly on subtle colours, compact designs, earthen and peaceful colours and lots of hi-fashion appetite.
Vineet Bahl, the talented young designer and ex-Pearlite worked on the theme ‘Through the Looking Glass’ that consisted of bright summer appropriate tunics layered with basic whites and dressed with oriental inspired motifs. He focuses on the concept of fluidity and believes his collections needs to be fluid enough, so that it could be worn by anyone and everyone. At AIWSS’16, he presented some jaw-dropping fluid, androgynous and yet feminine collections. He chose minimal floral patterns which denoted femininity and oversized tops which denoted gender fluidity.
Vaishali S, another gifted designer rocked the ramp with her spell-binding yet subtle collections based on the concept of ‘Yajna’, the transformation of one form of energy into another. Vaishali is popular for merging Western attire with Indian intricate designs. Her admirable skills at merging the two sides of the world; Indian and Western, is remarkable. She has also clothed famous fashion divas like Sonam Kapoor, Vidya Balan and Tanisha Mukherjee. She has delicately put together simplicity and finesse in her work. For Vaishali S, SS16 minimalism didn’t mean minimal options. It is remarkable how Vaishali captured the modernity, the airiness and the immediateness of the creations with a traditional fabric like hand-woven khadi. The effect was quietly impressive and this talented lady is sure to find buyers queuing up to place orders! So let’s take a look at Vaishali’s collection for Amazon India Fashion Week Summer/Spring 2016 –
This ensemble could be great for those who like to keep their style simple and yet stylish.
Aditya Dugar, ex-alumna of Pearl Academy presented his collection on the 3rd day of the Amazon India Fashion Week which began with the much-awaited Hi-5 show, featuring young talent of the fashion world. Mr. Dugar showcased his first women’s wear line having clean silhouettes and intricate details for Spring-Summer ’16. This young talented lad stunned the audience with his mind-blowing creations and made dhoti pants make a comeback in versatile silhouettes.
Other alumni of Pearl Academy Divyam Mehta, Manish Gupta, Rimzim Dadu, Shipra Jain, Ruchika Sachdeva, and Priyanka Modi had also set up different stalls at the Amazon India Fashion Week. The creativity quotient was certainly a few notches higher during the event which was full of style and glamour.
The grand finale of the Amazon India Fashion Week Spring-Summer 2016 (AIFW) was held on Sunday night, with “Born in Banaras” as the theme. There were 16 designers who showcased their interpretations of Banaras on the final day. The first half was all about western silhouettes, with the likes of Namrata Joshipura presenting a black-and-golden brocade trench coat, a jumpsuit and a long dress with a slit. Rohit Gandhi and Rahul Khanna stuck to their signature silhouettes. Banaras is a chaotic, colourful, thrilling city, a dichotomy of sorts between what was and what is. The AIFW finale couldn’t have asked for more, as the event ended on a high with ample brouhaha from the tipsy audience!
“It’s difficult to change if you are not aware”
We are talking about the change that industry is experiencing; change that the candidates need to bring in their portfolios to score better placements; change that these ‘managers of tomorrow’ want to bring in the industry. Besides this, industry trends, placement hurdles, peer pressures are some of the concerns that bother final year students who are looking for their first major breakthrough in the industry after completing their studies.
To answer all such queries of Pearl graduates who are on the verge of stepping into a new world full of possibilities – HR Summit is the initiative for them. Hosted by Pearl Academy, India’s leading design institute, this summit was an interactive platform for the final year students of Academy’s ‘School of Creative Business’. During the ‘HR Summit’, students got a chance to interact with the industry experts and have an understanding of the industry expectations as well.
The panel consisted of eminent HR and industry experts from leading brands like Infinite Luxury, Limeroad, Triburg, Ikon Retail, and Design Worldwide. Panelists talked about two key issues – What to expect during ‘First 90 days in a company’ and ‘Shaping Managers of Tomorrow – Industry expectations and Best Practices to Increase Students’ Credibility’. They also discussed the latest recruitment trends, expectation of employers (hard skills vs soft skills), and what students can do to leave a strong impact in the first 90 days of their joining.
The event started with the opening speech of Megha Singhal, an alumna of Pearl Academy, who is a Fashion Designer at Triburg. “It was my huge appetite for constant learning and the attitude to add value to the company through my work that made me climb higher on the ladder.” said Megha who will be launching her own apparels venture shortly.
The second speaker at the summit was Sanjay Sarma, CEO, Design WorldWide. He shared 15 Mantras of success with the students to become a smart industry professional. He touched upon topics such as importance of unlearning, following your passion, curiosity, right attitude should be supported by right aptitude, balance between work and life, planning, learning from collective experience, etc. among others. “Attitude is good and each one of you should have it provided you have the aptitude to match it. Think like the Navy and act like the pirates”, said Sanjay to the students. “The coming age will be of entrepreneurs who will change the entire way our industry works.” he added further.
Adding to the ongoing insightful discussion, Indrajit Sen, HR Consultant and Corporate Trainer, gave three rules of learning – Enjoy being uncomfortable, Empty your Cups, and The More you give, The More you get. Indrajit also said that the industry is looking for solution providers and adaptable individuals. “Mentoring is a very important part of the entire recruitment process. One should always seek for information from all corners of life and try to gain experience” said Inderjit.
Priya Mary Mathew, Head-School of Creative Business, Pearl Academy, thanked the panelists for their views and valuable time. She quoted “The real struggle starts after the college where each one of you will fight your own battles. It will not be a bed of roses; thorns will outnumber roses most of the times. But as your teachers, we have equipped you with knowledge, skills and wisdom to march ahead and reach your destination.” said Priya to the future managers of creative industries.
The HR Summit was a hit in terms of student participation and involvement. The Pearlites learnt about the next steps to achieve an accomplishing career.
Portfolio’15, the annual graduating event of Pearl Academy (8-10 May) will be remembered for plenty of reasons. The magnanimous display of design intellect by Pearlites added flair to the event and lightened up the mega exhibition. More than 500 innovative final year projects made by the graduating students from various UG and PG courses were on display at NSIC Exhibition grounds Okhla. And guess what! The grand celebration witnessed a footfall of 1500 plus visitors on Day-1 itself.
The first day began with the traditional lamp lighting ceremony. The projects showcased at the exhibition were inspired from honourable PM’s ‘Make in India’ initiative. Anand Banik, student of Pearl Academy from the School of Creative Business made a project on ‘Impact of Make in India Initiative in Apparel Industry’ and suggested how we can profitably execute this concept of Make in India.
The Day1 of Portfolio’15 was also dedicated to Design Immersion Workshops in which students from 9th grade and above learnt various aspects of design in Product Design, Styling, Photography, Jewellery Design etc. by experts from Pearl Academy. These participating students, who were from over 25 prestigious schools across Delhi/NCR, engaged with experts and gained a real-time exposure and insight into the world of creativity.
Students from Delhi Public School, Army Public School, Heritage School, Modern School (Bharakhamba), Sanskriti and Tagore International School among others looked super excited to be a part of the Portfolio.
But that’s just the beginning folks. Day 2 will be even more exciting and you know why – Manish Malhotra ofcourse! Stay here for more updates.
For more pictures of day one, click here:Portfolio’15 Day One Glimpses
At the recently held DLF Emporio Design Awards 2014-15 at DLF Emporio, New Delhi, Tanya Bansal from UG-FD (2011-15) course at Delhi campus bagged ‘The People’s Choice Award’ and Ankur Tyagi from UG-Jewellery Design (2011-15) course at Jaipur campus stood Runner-Up. A double treat for all of us!
Both Tanya Bansal and Ankur Tyagi have also been awarded with one year mentorship under one of the leading fashion designers of India and their creations will be on retail in a commercial space during the Mega Luxury Shopping Festival at DLF Emporio, New Delhi from April to May this year. Also, a dedicated news piece shall be published in quarterly DLF Emporio magazine.
Additionally, Pearlites Aditi Agarwal, Nikita Luthra, Mansee Gupta and Hinal Patel from the New Delhi and Jaipur campuses made it to the list of Top 26 finalists of the awards.
Interestingly, Shagun Mahendro from the Delhi campus of Pearl Academy was one of the top three winners in the first edition of these awards in the year 2012. And, then in 2013 Anubha Jain from the Delhi campus again was a Runner-up with her ‘Denim Saree’ collection in the second edition of the awards.
Tanya Bansal’s designer wear is inspired from Taj Mahal. The fabric used has been hand woven to reflect the intricate craftsmanship of the Mughal era and the motifs are block printed. The silhouette is inspired from Men’s Achkan from the Mughal times that is bold and a modern-day woman would treasure and pass on to next generation as an eternal symbol.
Ankur Tyagi’s ‘Cup of Love’, a wine flask with Jali, is a set of beautiful earing that has been crafted using brass and blue sapphire stones. Ankur derived his inspiration from the miniature paintings in which the Mughal royalty figures use a crafted wine flask to savour the finest of the wines. Also, it was the detailing work on domes of Mughal era buildings and the shape of domes too that caught Ankur’s eye and which he really wanted to incorporate in the jewellery piece. So the shape of wine flask and monument pattern incorporated in earing ‘Cup of Love’ is supposed to be a cup of love which spreads the love from the royalty to everybody throughout the empire.
Launched in 2012, the DLF Emporio Design Awards has been created to encourage and support young fashion designers. Each year, DLF Emporio recognizes and honor young, innovative and emerging talent in the field of fashion and design.
Check out more pics from the event here:
This is a very common expression by most of the Indians when it comes to talk about condoms which are a taboo subject in India. The topic of sex or precautionary measures such as condoms is generally avoided in public places or otherwise.
But, the well-known youth condom brand SKORE condoms which has also done a lot of innovative campaigns to promote condoms’ awareness in the masses, conducted India’s first design contest and fashion show ‘SKORE Fashionista’ in Mumbai to break the barriers of taboo towards condoms recently. And, 7 teams of Pearlites participated in the fashion show supporting the cause.
In total, 21 students with 3 in each team from the Post-Graduate Fashion Design course at Pearl Academy’s Mumbai based campus participated in the event. Pearlites submitted 1 designer costume per team making it a submission of total 7 garments in which 70% of the garment was created with the help of non-lubricated condoms and wrappers.
Students created different textures and showed an excellent design execution and team effort. It was a great learning experience for them not only in terms of exploring an idea, a material but also helped in what the show set out to achieve ‘Normalising’ the use of the term ‘Condoms’.
In the fashion show, 36 teams with 78 students participated who were from many prestigious design and fashion institutes such as INIFD, WLCI, et al along with Pearl Academy. The show-stopper was the gorgeous Mugdha Godse who wore a scintillating outfit designed by one of the participants at SKORE Fashionista.
Check out what the teams from Pearl Academy Mumbai created and showcased at the fashion show:
Team 1- Rinkle Cheda, Nilima Bohra, Karishma Kachela
The team intended to spread awareness about unsafe sex and prevent aids so that all the colors of the life are nurtured. The team tried to use a band showing the sign of HIV-AIDS represented by halter neck and the skirt consists of different textures made by the wrappers of condoms.
Team 2 – Sakshi Jhunjhunwala, Vaishali Kedia, Divya Jain
Theme – Be A Hero For A Better World
CONDOM! CONDOM! CONDOM! Say it loud. Don’t be ashamed. Don’t throw away your second chance, be smart and use a condom. This piece of plastic, considered to be a thing of shame is nothing but a life jacket, your SAVIOUR or HERO in disguise.
Team 3 – Sargam Mehra, Arwa Arif, Darshana Goenka
The team’s concept is about parents, especially the mothers educating their children about consciously practicing safe sex and making them aware of the repercussions including STD’S like HIV/AIDS if they are not careful.
Team 4 – Akansha Agarwal, Saloni Bafna, Archie Sinhal
Theme – Kamar Kasso – Take Charge
There is a special place for women in Indian mythology such as goddess Durga has the capability to suppress and destroy evil and injustice or Maa Kali who killed the demon Mahishasur. The concept portrayed in the garment depicts the fearless and bold attitude of a woman who does not inhibit herself to buy a protection and taking charge.
Team – 5 Aashi, Riya Garodiya, Dimple
Theme – Seductive Bollywood
Bollywood acts as a seductress for young and old alike. The temptation of fame, money, sex lures even the best of men in the dusky world of cinema. But, none remember to aid themselves from a variety of problems that this world might provide. Team’s creation is a saree that represents both the seductive Bollywood and the protection one needs to use with her. After All You Have To Be Dumb, To Not Use A Condom!
Team 6 – SHUBHANGI JAIN, RIYA PATEL, PALAK BHATNAGAR
The concept is to create a garment which is made out of condom but it won’t look as if it is of condom. The team made a fit pencil skirt and a loosetop to show the narrow and wide mentality of society. Students also used light and dull shades in their garment to show the same.
Team 7 – Rutuja Kumbhar, Aadya Vats
Theme – Condom Queen
The team created a circular skirt with red panels and a sweetheart neck top. For decorative look, students used pearls and made condoms look like flowers.