“Not every Indian designer wins an International acclaim quite that often, but when it does, it makes it big.”
Delhi-based designer Suket Dhir’s brand Suketdhir won the famous ‘International Woolmark Prize’ this January 2016 at the Pitti Uomo (the biannual menswear trade show) in Florence, Italy. The award recognises design excellence using merino wool.
Dhir made it to the list of six finalists from over 70 nominees around the world, before winning the award. He quoted to NY Times on his win “I didn’t expect it, but I was hoping. My god was I hoping. This is the most beautiful and surreal moment for me, my family and all my team back in New Delhi. It is a real game changer for the house of Suketdhir.”
Launched in 2009, the brand wins a cash prize of $70,000, and also partnerships with department stores around the world to sell the winning collection. This award will steady the career ship for fledgling designer’s career. Dhir said that while he wanted to go international, he didn’t have the right contacts. So, this win will provide him the perfect Launchpad to grow his name globally on the fashion circuit.
“The judging panel said it was impressed by the collection’s contemporary take on classic Western tailoring with an Indian twist – homage to the style of his grandfather that marries sharp lines with a romantic sub continental fluidity,” the New York Times report further stated.
In 2014, designer Rahul Mishra also bagged the similar award in the women’s wear category.
Earlier last year, Suket Dhir also shared his valuable inputs with the fashion design students of Pearl Academy Noida. During the chat with the Pearlites, Mr. Dhir quoted the importance of organic fashion in the near future. Dhir also runs a Weddingwear and Womenswear capsule but these are not his priority list.
Check out more of his work: Here