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Pearl Academy hosts ‘What’s Next – Winning Ideas in Creative Business’

«Allows audiences to engage with thought leaders from the expanding domains of Luxury, Retailing and E-Commerce»


March 12, 2015, Mumbai: Pearl Academy, India’s leading design, fashion and business institute hosted a mega event – ‘What’s Next – Winning Ideas in Creative Business’ to engage with global thought leaders from the creative business industry including Luxury, Retailing and E-Commerce. The event was held at Four Seasons Hotel, Worli – Mumbai and was attended by many enthusiastic creative industry representatives.

Leading CxOs such as BS Nagesh – Non Executive Vice Chairman at Shoppers Stop, Mahesh Murthy – Managing Partner at Seedfund, Biren Vaidya – Managing Director & Creative Soul at The Rose Group, Mukesh Gajra – CEO of KaratCraft.in, Parveen Shaikh – Entrepreneur-Luxury I Youth I Education (Ex-LVMH), Satish Gokhale – Director, Industrial Design, Design Directions Pvt. Ltd., and Neeraj Nagpal, VP-Buying & Merchandising and Sourcing & Supply Chain, Pantaloons Fashion & Retail Ltd. (Aditya Birla Group) attended the event and shared their thoughts on the current and future trends affecting the world of creative business.

Sharad Mehra, CEO, Pearl Academy, said, “What’s Next – Winning Ideas in Creative Business is an initiative that attempts to visualize the rising trends in creative businesses and maps the possibilities available for upcoming entrepreneurs. The aim behind this event is to generate a pool of fresh ideas that would guide aspiring individuals in their endeavors in this industry. Pearl Academy has always worked towards the path of innovation and would continue to foster the spirit of creativity amongst emerging leaders through such events.”

The Luxury Brand courses were launched by Tikka Shatrujit Singh, Advisor – Louis Vuitton I Fendi I Berluti, who was also the Guest of Honour at the event. “ We are excited about introducing more talent to the world of luxury. The industry is extremely dynamic and is always on the lookout for newage talent to add to its think set.”

Biren Vaidya, Managing Director, The Rose Group said, “Luxury is an exciting industry; you are on the treadmill and you have to keep running harder and harder to create that little bit of edge for your customer. The customer wants more; the lifestyle shift that India is witnessing at this moment is what luxury is all about. For the students today all that I want them to know is that no matter what you study, you get trained to sell luxury by teaching yourself to love it and live it, and only then will you be able to sell it to the customer.”

S, Nagesh, Non-executive Vice-Chairman, Shoppers Stop, launched the courses in Fashion & Lifestyle E-Commerce. “It is imperative for a company to channel their resources in a manner that you actually listen to the customer, be a part of their lifestyle, build their aspirations and actually walk that journey with them. It is great that courses like these are getting introduced to actually hone our talent towards that direction.” said B. S. Nagesh.

Mahesh Murthy, Managing Partner, Seedfund, had this to say “In the old world, competition was rising; in the new world, dominance and monopoly is rising. That is why it is very important that you focus on creating a unique and excellent product to fulfill an unfulfilled need and focus on ensuring that that product masters in design. It is important that you create a product that will have the ‘WOW’ factor.”

The mega-event also witnessed the launch of new courses from Pearl Academy across fashion, design and creative business categories. The new courses include UG – Fashion & Lifestyle E-Commerce, PGD – Fashion & Lifestyle E-Commerce, UG – Luxury Brand Management, PGD – Luxury Brands and PD – Indian Couture. Some of these courses are being offered exclusively by Pearl Academy and are not available through any other institution in India.

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Let’s explore the winning ideas in Creative Business with “What’s Next”

Let’s explore the winning ideas in Creative Business with “What’s Next”

«Submitted by – Ruchika Bhat, Student @ Pearl Academy, Mumbai»


 

‘What’s Next’ is on everybody’s mind and our college has come up with this awe-inspiring concept of scratching the future to discover new trends and ideas that may be followed by many. While aspiring to become something, everybody has inspiration and to imagine that all the big names of the industry that you want to be a part of could be under one roof is extremely exciting but very nerve raking at the same time. Mr. Tikka Shatrujith Singh, king of luxury in India, the guest of honor for What’s Next – Winning Ideas in Creative Business

The topic was centered on creative design and luxury brands. With the crowd ready and the speakers in place the event started with Ms. Priya Mathew as the master of ceremonies; she introduced the panelists and invited them on stage. The discussion started with speakers, Mr. BS Nagesh, non-executive Vice Chairman at Shoppers Stop, Mr. Mahesh Murti, Managing Partner at seedfund and Mr. Biren Vaidya, Managing Director and Creative Soul at Rose group.

While speaking about ‘what’s next’ Mr. BS Nagesh’s words “This opportunity of What’s Next is very huge. It is a chance to create a product for the consumer.” Mr. Nagesh believes that women have a very important role in the retail industry and states that “anybody who has 50-60% women in their business will make a big difference to the retail world.”

Next up was Mr. Mahesh Murti who strongly believes that advertisement is a field that welcomes failure. He spoke about how in the new world ‘dominance and monopoly is arising’. ‘Design is creativity in constraints’ the notable truth.

As we proceeded, Mr. Vaidya’s elaborated his thoughts on working in luxury ‘I am not in the business of luxury, I am in the business of making women happy.’ Witty anecdotes drew laughter and cheer from a rapt audience while Mr. Vaidya went on with his ideas focusing on creative business.

The next set of speakers were then invited on stage which included Mr. Parveen Shaikh, Mr. Mukesh Gajra, Mr. Amit Sehgal, Mr. Neeraj Nagpal and Mr. Satish Gokhle . Ms. Parveen Shaikh said “luxury education earlier was restricted to a few people, but today luxury education will create high net worth individuals and that’s what future of India looks like”. Mukesh Gajra’s insights “Design IQ is inversely proportionate to market budget.” The discussion continued with the audience listening in closely.

To conclude, the panel was open to questions and that is when things got more interesting. When Mr. Murti was asked about advertising, his answer seemed to cause a few people to speak up, including Mr. Tikka who happily disagreed to Mr. Murti’s view. Everybody seemed to enjoy the show and with the final debate being humorous and exciting the event ended on a happy note leaving everybody geared up for ‘what’s next’.

 

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Learner-the professional of tomorrow

Learner-the professional of tomorrow

Satish Gokhale, a Pune-based alumnus of National Institute of Design, at the recent What’s Next event by Pearl Academy, talked about how the kind of qualities that the future learner would need to inculcate to create value for themselves in the industry. He talked about the precision and discipline that learners would need to adapt to, for creating a niche for themselves in the changing industry scenario.

Leading thinkers of today’s generation such as- Madhav Raman- Architect and Urbanist, Jogi Panghaal-Design Professional, Rahul Mishra-Fashion Designer, Vikas Satwalekar- Design Academician, Deepankar Bhattacharya- Strategic Design Consultant and many more, gathered in groups to talk about a Learner as a Social Citizen, Open Source Institutions, New inspirations and challenges for the new age learner, the Professional of tomorrow and hoe multiple careers can become a trend.

10857946_401225900033611_8987945024646550451_nThe leaders talked about how the learner has to be honed as a social citizen, where they learn how to conceptualize ideas which may be beneficial for the industry and serve a larger cause and create an impact. The learners of tomorrow have very new inspirations, which lead to new challenges, for which they would need to find new solutions in collaboration with numerous fields. Educators would need to train learners to work against resistance and challenges that students would face.

With education moving away from just being about employability, it would be essential to create an eco-system rather than just in-house learning systems. Open-source institutions would become a solution for this and education would be structured in a manner which caters to students’ multiple intelligences.

Speaking about the What’s Next initiative, Satish Gokhale said, “I think there is a lot that can be done. This is something that is serious and educators have to look at what the students are thinking right now. I think that the What’s Next event is a great initiative in that direction, it is enlightening to hear the new thoughts that are being adapted to by the current generation.”

Key issues in design education are in constant change and these need to be mapped and monitored into current and ongoing courses for the curriculum to stay relevant and stimulating for both students and faculty. The two day confluence organized by Pearl Academy aimed at a collaborative sharing of insights which will help transform design education going forward.

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Classwork at home and Homework in class for the millennial generation

Classwork at home and Homework in class for the millennial generation

At the latest What’s Next event by Pearl Academy, the leading design, fashion and business institute, Darius Sollohub- Director of New Jersey School of Architecture talked about how the millennial generation is taking charge of their own education. The millennial generation is changing every industry that they are touching, it was inevitable for education to be left far behind. They are a generation of collaborative, experiential and result-oriented learners.

He talked about how this might result in online education upturning the institutional learning in the United States with the millennial generation as enrollment dropped by 60% in the past year. Designers, however, have the capability to use this as the studio learning which appeals to the millennial generation is the core of design education. Online courses also, are predicted to take on the course of adaptive learning where students work on modules themselves and collaboratively work towards tangible results in class.

ADSAfter a key note by Aditya Dev Sood, Founder and Director of  Center for Knowledge Societies, leading thinkers of today’s generation such as- Madhav Raman- Architect and Urbanist, Jogi Panghaal-Design Professional, Rahul Mishra-Fashion Designer, Vikas Satwalekar- Design Academician, Deepankar Bhattacharya- Strategic Design Consultant and many more, discussed the impact of Macro Trends on the way Curriculum will be shaped in the future, how Connecting Organic Knowledge Networks will be essential along with a Responsive Curriculum leading to Shared Tasks across Disciplines for a holistic learning experience for the millennial generation.

The trends in the education industry will lead students to adapt learning beyond boundaries. Experiential learning will be adapted to more and more with peer to peer learning playing a major role in the curriculum. The future generation of students are most likely to take responsibility of their own curriculum, this change will also lead to a radical change in the student-teacher relationship. The idea of an ‘institution is going through a rapid change and it would be important to define the notions of time in a collaborative learning environment.

Curriculums of the future would need strategies to keep up with sustainable change and there would be a need of elasticity in education. Open-sources where curriculums can be shared can be a way to tackle this. The role of the designer would move to that of a curator in the near future and design education thus should be able to meet the needs of the industry while training the talent. The curriculum of the future would need to enable the collaboration and connection across disciplines. Activities would need to be synchronized in a manner where formal and informal knowledge will be able to adapt to the profile of the students.

Since learning is a life-long process, the curriculum would need to address the various stakeholders in the ‘Age of Collaborations’. Students would look at a playlist sort of curriculum where there is openness, differentiation and a multi-directional learning. Students are leaning towards a curriculum that will provoke the way that they currently think and get them to learn in a manner which gives them more than one area of specialization.

Speaking about the What’s Next initiative, Aditya Dev Sood said, “I think people are ready to re-think pedagogy as a practice and this is a really interesting conference with a set of people who are here with a desire to work through, articulate and defend ideas for the future generation. I am delighted to be a part of this initiative as at Adianta School also, we believe in cross-culture learning. It is encouraging to see that we are working in the right direction.”

Key issues in design education are in constant change and these need to be mapped and monitored into current and ongoing courses for the curriculum to stay relevant and stimulating for both students and faculty. The two day confluence organized by Pearl Academy aimed at a collaborative sharing of insights which will help transform design education going forward.

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Pedagogy of the Future

Pedagogy of the Future

At a recent event hosted by Pearl Academy, a leading design, fashion and business institute, industry leaders from across design practices were brought together to discuss the future of design education in India. The context on “Pedagogy of the future” was set by Prof. Vijay Kumar from Illinois Institute of Technology, Institute of Design. After a stimulating session with some of the leading design thinkers in the industry, the various groups which were brought together came to the conclusion that design education is changing as an industry with focus shifting from rigid formats to a more flexible and choice based learning.

With this change, it would be inevitable for the way that education is imparted to shift to a more adaptable format. Leading thinkers of today’s generation such as- Madhav Raman- Architect and Urbanist, Jogi Panghaal-Design Professional, Rahul Mishra-Fashion Designer, Vikas Satwalekar- Design Academician, Deepankar Bhattacharya- Strategic Design Consultant and many more, identified trends in pedagogy that would help build and sustain Institutions for a Sustainable World, Learner-Driven Pedagogy, How the Educator would need to take up the role of an activist and the Impact that Macro Trends would have on the way students are imparted with skills and knowledge about their chosen fields.

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Technology, society, businesses and design would need to work together to build a sustainable world. For this to become a reality, a sense of responsibility needs to be inculcated in the current generation. A need for institutions which hold the ability to teach students to make paper, then draw on it and then recycle the same paper was derived from one of the discussions. This would also encourage the sustainability of talent and the way that students look at design as a way of life.

Pedagogy would become such, where a teacher becomes a facilitator and encourages larger groups to work together towards creating insights which would change the way an entire generation looks at certain situations. It would be essential to look at the foundation year of any student as a diagnostic year where the scope of evaluation and project can be decided.

The pedagogy of the future would see peer learning playing a key role in shaping ideas and curriculum. The faculty would need to function in a way where they are embedded in the group and playing an active role as a functioning member, rather than just a leader.

Another option that emerged as a result of the in-depth discussions was facilitating students to opt for apprenticeships in industries that interest them to give them a fair idea of what the future might hold for them in case they do choose a certain field. This would also expose students to multiple sectors and the challenges that each sector faces and work towards adapting design in a more holistic manner.

What’s Next is a World Café Style Confluence which focuses on key issues in design education and need to be mapped and monitored into current and ongoing courses for the curriculum to stay relevant and stimulating for both students and faculty. The two day confluence organized by Pearl Academy aimed at a collaborative sharing of insights which will help transform design education going forward.

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Macro and Micro Trends that are sweeping the Indian Education and professional landscape

Macro and Micro Trends that are sweeping the Indian Education and professional landscape

At a recent event hosted by Pearl Academy, a leading design, fashion and business institute, industry leaders from across design practices were brought together to discuss the future of design education in India. At the event, John Thackara, an internationally renowned design thinker, philosopher and journalist talked about how the future of designers is changing at a rapid pace.

This is a result of an increasing realization among masses about resources being finite, this is leading them to work collectively towards sourcing as much as they can and conserve resources for the future generations. This is increasingly leading businesses to move to a more informal format, it has been predicted that 65% of all workers will work in an informal work environment by 2020. The hierarchical structure is becoming a thing of the past with various stakeholders coming to the center of the process.

After a detailed discussion among leading thinkers of today’s generation such as- Madhav Raman- Architect and Urbanist, Jogi Panghaal-Design Professional, Rahul Mishra-Fashion Designer, Vikas Satwalekar- Design Academician, Deepankar Bhattacharya- Strategic Design Consultant and many more, there were many trends that were identified in terms of creating a Globalized World, Social Groupings that are bring created, the Role of an Educator in this scenario and the New Work Cultures that are emerging as a result of these current trends.

1549494_400493360106865_911489609602532487_nThe sense of well-being emerged as one of the key drivers that young professionals globally look for even when they choose their profession. To achieve well-being, social grouping of a diverse set of professionals coming together to work towards a common cause. The structure of a group which works together, would thus need to be inclusive of all groups involved, flexible and organic. The educators would thus need to look at nurturing talent in a manner which would enable the evolution of young minds.

A clear definition of design education in particular would be necessary to address students in a manner which will inculcate empathies for existing complexities. Educators would need to take into consideration that with ready accessibility of information on the internet, students might increasingly choose to opt for an open curriculum which will include them choosing their own faculty and courses. Evaluation would also change to be more of self-evaluation and peer-peer evaluation.

To support students with their projects, it would be key to get their ideas to travel within a circle of experts, where their ideas are built upon with the help of experts. With such flexibility, it is a good possibility that in the near future more and more professionals will adapt to nomadic work settings. These work settings would need to be collaborated with policy makers and their functions for a well-rounded balance.

Key issues in design education are in constant change and these need to be mapped and monitored into current and ongoing courses for the curriculum to stay relevant and stimulating for both students and faculty. The two day confluence organized by Pearl Academy aimed at a collaborative sharing of insights which will help transform design education going forward.

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Pearl Academy deep dives into What’s Next for creative businesses!  – Event Recap

Pearl Academy deep dives into What’s Next for creative businesses! – Event Recap

It was a room full of creative think-tanks, fashion and design enthusiasts along with revered industry experts regarded as visionaries of creative businesses, gathered together to partake in a stimulating discussion with a power-packed panel of MP Ranjan- Design Thinker, Madhav Raman- Architect and Urbanist, Suresh Sethi- VP Design at Whirlpool and David Hayer- Country Head – GAP.

Marquee speakers also included communication designers Alex Hanna and Stephen Lee who shared their work on ‘Brand identity in the age of social media’ and the ‘Changing face of motion graphics’.

Insightful case-studies on burgeoning sectors and top consumer brands that have used design thinking to mushroom businesses across the globe and to create brand unshakeable brand equity, were presented to the audience.

In a series of discussions and insightful presentations, the panellists covered the entire paradigm of creative businesses. Thought-provoking exchanges around use of tradition in a contemporary way with brands, creating independent and symbiotic urban models, cultural connotations that inspire big business and the capability of design to bring transformational and radical changes, highlighted the true objective of ‘What’s Next’.

In an almost sacrilege manner, the visionaries urged the audience to think beyond economics and structure in order to foster a unique entrepreneurial environment. The panel was lauded for bringing myriad ideas from different creative fields.

The BIG News!

Sharad Mehra, C.E.O., Pearl Academy, announced the way-forward for the institute underlining the vision for the next few years. Pearl Academy is proliferating into four independent specialized units:
• School of Design
• School of Fashion, Styling and Textile
• School of Creative Business
• School of Communication, Media and Film

The idea is to propel trans-disciplinary knowledge and educational culture beyond the current realm of things. Our partnership with ‘Design For Change’ is aimed at benefiting more than 250 schools from Pearl Academy’s pedagogical expertise.

With great enthusiasm, the Pearl team also announced the facelift of the Jaipur campus into a purpose-built, state-of-the-art facility for the students and community. This was followed by Prof. Tarun Panwar introducing the ‘World Café’ discussion format to be adhered to from the next ‘What’s Next’ series of events.

Showcase

To bring the night to a close, a few handpicked assignments were presented by top students to breeze in ingenious ideas that revolved around the future of fashion, design and creative business.

Here’s some more highlights for you – http://pearlacademy.com/blog/events/whats-next/

 


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