Pearl Alumni show stoppers got Sunday brunchers to sit up and take notice of their cutting edge pret collections at the Pullman Hotel, Aerocity. 9 alumni spiced up the brunch with their collection. Below is the details on their brands and some action from the glamorous afternoon.
Watch out this space for more updates.
A venture capitalist would only need money to make a great business and take the company ahead but an impact venture investor will have to find investment that not only helps a business to grow but is also changing the economical portrait of a society.
This is what exactly Mr. Kartik Desai addressed the students of Pearl Academy, Delhi (West campus) on October 13’ 2013. He is a Principal at Asha Impact and talks brightly about venture philanthropy. He shared his ideas with students about an ideal business model that is to make profits while providing socially workable ecosystem. In his vision students have the best creative minds. And that was the sole reason of his visit to this institution.
He also addressed about the beneficial returns from social impact investments. The returns are around 20-25%. It is much more than any other investment. He believes that it is high time that people start to invest in welfare of the society that can help the craft and hand-loom industry. This will also help the local artisans from getting exploited by the government.
According to him, Fashion and Textile have the major sector in social entrepreneurship. The problem lies in the unawareness of such profitable business. Through his 45 minutes of session he educated the students about the advantages one can drive from such business plans. Business in social impact investment would not only be more socially and commercially viable but also highlight us as a better person.
He believes that any good in society would come from self-motivation to make the society workable for all individuals. Similarly, for a student it is necessary to have the perfect knowledge, enthusiasm and the right spirit for their entrepreneurial growth leading to growth for the economy.
Mr. Desai and his colleague, Ms. Alpana Srivastava presented a case study to the students on Fab India. They highlighted how the brand is giving business to 40,000 to 80,000 craft persons. Also how this enhances B2B opportunities. They invited students to go through their new venture philanthropy on GOCOOP that is helping artisans in providing business through online facilities.
On being asked by a student during his session, on how impact can be measured in an impact venture, he said “We have the right tools for every category that Asha Impact deals in to map Impact churning from a business and it varies from category to category”.
He emphasized that “Pearl Academy being the hub of fashion has the greatest talent for such businesses and I expect a lot of capabilities from Pearl Academy”. He also said that he sees Pearl Academy as a perfect mix of both creativity in fashion and innovation in business.
Imagine the joy of a film making student if he gets an opportunity to assist a Shoojit Sircar or a Karan Johar? It will be his biggest dream come true! At Pearl Academy, four students experienced the same high when they were chosen by the ace designer Rahul Mishra to assist him at the world’s biggest fashion extravaganza – Paris Fashion Week!
The holy grail of all fashion designers, Paris Fashion Week is the mecca for fashion designers across the world. No matter how much success they enjoy at home and abroad, showcasing their collection at PFW is the zenith they aspire to reach in their careers.
“A national treasure” is how famed fashion critic Suzy Menkes has described Indian designer Rahul Mishra. A previous winner of the International Woolmark Prize, he has been showing in Paris for four seasons now – and will take to the ramp in the fashion capital again during Paris Fashion Week in October. Though Rahul Mishra has become truly international considering his label retails out of Paris’s Collette and London’s Harvey Nichols, he still takes pride in his Indian roots Rahul Mishra has been closely associated with Pearl Academy and took six students from Pearl Academy’s Fashion Design course to PFW in 2015 also.
The four students who got the chance of a lifetime to assist Rahul Mishra at PFW this year are- – Vibhuti Bhatt, Jyoti Yadav, Damanjeet Singh, and Radhika Garg all studying fashion. Jyoti Yadav, who also had the opportunity to work with Rahul Mishra, shares her views on his working style, “Rahul Mishra is an extremely humble person who takes no pride in the work he does. A true mentor who would take out time very now and then to share with us the true picture of the industry, yet motivating us to do better each day. He is the role-model we need at this juncture of our careers.”
With butterflies in their stomach and rosy dreams in their eyes, the students are all set to take a giant leap in their careers by making their Paris dreams come true! Excitement is running high and we wish that all this excitement translates into a dazzling show at Paris!
“At the stroke of today’s midnight hour, when the world sleeps, India will awake to life and freedom”
– Jawahar Lal Nehru (15th August 1947)
“Freedom”, what does Freedom actually mean?
As we are nearing our 69th yearly celebration of Indian independence, the School of Creative Business at Pearl Academy took the opportunity to paint the picture of freedom of today’s India, through creative installations. Before I proceed to dig deeper into some of these installations, I can safely highlight the fact that these installations are made by young India. The part of India that is shaping itself in today’s global scenario.
Even after almost seven decades of the so-called independence, is the country still truly free? Is the country still free of social stigmas and taboos? Freedom is when no one is victimized. Everyone is free to nurture opinions and thoughts. Freedom is when societal frame is free from coercion of religion, caste, gender or economic background, and most importantly freedom of speech and expression.
Women are the derivation of any society. They are the nurturing source of our great nation at the base level but are they safe and liberated? Youth of this nation senses the demeaned condition of our country’s women. Our sorrows of Nirbhaya chapter in the capital city of this nation have barely lessened. The nation lost a daughter and its pride. A victimized woman has to go through levels of torture in order to get justice. Our independent India has its women tied in shackles of desolation and menace.
Surely our women are fighting for their liberation and brave men have joined this cause. Self-governing nation of India needs to be prompt towards elevating its code of law that can grant swift and adequate justice.
Students also created installations depicting social stigma of honor killings that bounds the youth of this nation. Caste based divide that prevails in India, has recently jolted our society and the youth of this country after Rohit Vermula (a Dalit student of Hyderbad University) committed suicide because of the obstacles he was going through in caste-ridden India. Our country is known for unity in diversity and yet we find growls of caste and fresh wrecks of religious outfits distressing the very fabric of our heritage. People are ready to slay each other on basis of their religion and I am not referring to Jalliawala Bagh massacre when Britishers annihilated us in enslaved India but in today’s free India when we witness Mandal Commission, Delhi, Gujarat, Muzzafarnagar Riots. Our unity in diversity is at doubt and so is our sovereignty.
Our youth’s horizon of love has also expanded and they want liberation from the captivity of law in matters of love. Love is a freedom of expression and is an emotion that can only be felt. Love doesn’t have any room for classifications and ‘dos & donts’ on the basis of caste or gender. Love doesn’t know taboo and taboo can’t sustain love. Why is India so afraid of homosexuality, why are same gender marriages unacceptable? Whereas world in the west have progressed to it. Ancient India knew no such boundaries in love or intimacy. Our society’s hypocrisy regarding trans-genders in India is rather an accepted problem. We have a word for transwomen (male to female), and they have an eternal commission of blessing us in exchange of money. They are treated as less than second-class citizens.
In one such installation, students of Pearl Academy expressed intensely the state of freedom of LGBT community in India.
Pearl Academy is known for its revolutionary thinking and radical outlook. Students are taught to speak their minds and follow their instincts. School of Creative Business at Pearl Academy grooms its business students for the challenges of tomorrow. Students are sensitized towards trends of the business world like Sustainability and Impact Entrepreneurship. Nurturing Youth is the core philosophy at Pearl Academy. The youth of our nation today is sensitive towards environmental issues, societal waves, children welfare, and women empowerment. If young India wants to expand its wings then the boundaries of suppression will fade, cages of traditions would break, and the shackles of narrow thinking would break open. India is not only a nation but an idea, a philosophy, a lifestyle and so it can’t have boundaries. It’s bound to be free. Jai Hind.
By E Kukreja, Student of Professional Diploma in PR & Events
The extremely talented yet humble designer Rahul Mishra visited Pearl Academy, Delhi campus on 22nd June to initiate the series of talks between designers and Pearl Academy’s faculty in the Master Class. The session was attended by faculties across campuses through video conference wherein he initiated the talk by confessing that his visits to various Academic Institutes have helped him to learn and grow. He owes a lot of his learning to the conversations he had with the students, listening to their raw ideas and of course from the teachers, thus stressing on the need to grasp knowledge and continue the process of evolving the self through unceasing learning.
Rahul Mishra question the academicians if the current teaching system nurturing creativity in students and helping them build authentic thought process or is it pushing them to become mere participants in the rat race chasing the grades? Having raised the questioned, the internationally acclaimed designer opened the floor for the diverse audience to share their thoughts and drew attention to the lack of individuality in Indian designers today. While the Indian Designers are making a lot of money and winning even more laurels they ever did before, there is a lack of authentic thinking patterns. The students in India are just working in a mechanical manner with no scope of thinking outside the box.
Rahul also shared his insights gained by working in the Industry for years and asked the faculty to motivate the students by setting right examples for them, which are not limited to the field of design but could be from any discipline. Rahul used an anecdote to connect with the audience as he talked about how he drew inspiration from the “superhuman” Ernest Haeckel, who is not a designer but a biologist, naturalist, philosopher, physician, professor, and much more, and his expertise over so many subjects is what motivated Rahul to expand his horizon and see himself as a biologist, wherein he is imbibing Haeckel’s learning in his designs by trying to find order and beauty in chaotic spaces.
The session was conceived as a platform wherein the Masters in the Academy don the role of the disciple and gain from the enriching experience of the Master Designer and facilitate a dialogue. Rahul shared few exercises with the faculty that would help them in revitalising the creative juices in the students and urge them to develop their emotional faculties, as the artist needs to be in tune with his/her emotional side to grasp the sensitivity and inspiration that the environment around us has to offer.
Rahul winded up the session by stressing on the importance of design in today’s times as he calls the designers ‘magicians’, because the designer has the capability to do strangest of the things as well as change the world through design.
Pearl Academy has recently launched a series of new courses aimed at addressing the needs of a rapidly growing market. Many diversified courses have been announced. These are all full time courses and give students a chance to pinpoint their interests and choose the subject that interests them the most.
Media and entertainment business
This three year under graduation course has been designed to help students learn how the media and entertainment industry works. The curriculum has been designed after in-depth study and includes entertainment/media classes and real-world experiences. This course is aimed to help students get an idea of the latest technology used in the industry and its role in the coming years. This course also provides insights into the corporate culture and its challenges and demands.
This course seeks to address the urgent need of critical training and skills that enable students to learn how to handle creative as well as practical daily operational requirements of the industry.
Industry forecasts indicate a steady growth of 14 % from 2015 to 2020 with revenues likely to exceed US$ 32.7 billion by 2019. In 2014, the industry had a growth of 0.7 per cent over the previous year. The country’s television industry had had a steady year-on-year growth of about 13.8%. Incidentally, Digital Advertising has emerged as the fastest growing segment with an annual growth rate of 44.5%.
Armed with this degree, one can easily have a career in films, television, radio, print media, TV, online media and the digital world.
Journalism and mass communication
This three year under graduation course aims to equip students with the art of creating and contextualising message for the masses. For the first time in India, Pearl Academy offers a new age, design-based, digital and tech savvy mass communication course with an international curricula and focus on special interest modules designed to give students an edge over others in the industry. Subject will vary from traditional print media and different forms of reporting and writing for it to globalisation, international communication and media, television journalism and digital journalism and writing for the internet. Students will also benefit from international exposure through overseas exchange credited in the curriculum. The course will touch on the principles and practices of public relations, advertising and strategies with emphasis on account planning, PR writings and media relations. Each subject is given a rigorous treatment and students get to learn each and every aspect, be it technical or managerial.
Today, people get their news from various outlets other than newspaper, TV and radio. The internet has emerged as a big player. Technology is changing rapidly and what was relevant yesterday is not relevant today. This course enables students to deal with these changes and emerge fully equipped with the skills needed in this industry.
The career opportunities for graduates of this course are endless. One can opt for reporting, writing, editing, photographing, broadcasting, researching or anchoring.
Fashion and lifestyle ecommerce
This three-year under-graduate course is aimed to equip graduates with an understanding of the dynamics of online business and online buying behaviour to create a consumer-oriented online business strategy. The course provides a holistic knowledge on fashion product development for Ecommerce platform and offers an amalgamation of Indian and global online business sensibilities. The in-built Overseas Exchange Program is designed to acclimatise students with the latest in the global online business industry. The course will arm the students with the knowledge and skills required to manage long term profit making online ventures
E-commerce sales in India have seen a tremendous growth in recent years. From $2.3 billion in 2012 to an estimated $17.5 in 2014, there has been an almost eight-fold growth in this sector. Though India is still in a nascent stage regarding fashion ecommerce, things are expected to change soon. With increased Internet penetration and easy-to-use payment mechanisms, the fashion segment of the online retail e-commerce industry is projected to reach $2.9 billion this year.
Students can join an existing venture or develop their own online retail venture. The options are endless.
Sports is a $200 billion dollar a year industry globally. The sports industry has emerged as one of the most lucrative options in India. It has given employment and created a lot of entrepreneurs. Without question, these are exciting times for the Indian sports industry. According to industry forecasts, sports in India is poised to be a multi-million dollar industry. But there is a serious dearth of trained and talented people.
This course will give students a chance not only to work with athletes but also see the corporate and business side of the sports world. One can work for professional sporting groups in the marketing, health, promotions and compliance sectors or opt for fitness and health-focused positions with the athletes. Getting into the retail space is another option where one can represent sporting goods stores and more.
Lifestyle accessory design
This four years full time BA (Honours) Lifestyle Accessory Design programme at the Pearl Academy aims to cater to the lifestyle accessory market. This course is a mix of fashion, product and design ethnography. It emphasises on the aspects of innovativeness of concept, formal attributes of the product coupled with its functional need and experiential value, its versatility of applications and its consumer and market relevance. The course focuses on the four major domains of lifestyle accessory design, i.e., jewellery design, leather based accessory design, craft based accessory design and interior space accessory design.
Focused inputs will be given on various Jewellery materials and techniques to enable students to design either costume/precious jewellery targeting a specific consumer segment. It introduces the student to leather working techniques, sensitises students to India’s cultural heritage and how they can intervene responsibly to preserve these age old crafts and help them sustain by developing new products/and strategies. The course also teaches students the relationship between lifestyle, living space and interior accessories.
This industry has grown at a rate of 24-35% in the last few years and the boundaries of specialisations within design are fading. The demand for professionals with deep understanding of users, their lifestyles and their unique need for personal expression is rapidly growing. Today, the industry needs designers who are equipped to contribute in various aspects of product design right from coming up with an idea to contributing in marketing and sales strategies or even designing kiosks.
The market is constantly growing and there is always a need for fresh talent. The accessories sector has endless opportunities to offer for graduates. An accessory designer can join export houses, design houses, retail sector, craft sector, online-retailers or even start their own labels.
Decision making is an art of choosing the options that you have.
Each one of us has faced a handful of decisions in life that are absolute game changers. We make our decisions. Then, decisions make us.
My daughter asked me, that, she has two options: to go to Germany or Thailand for a study exchange. Both options seemed equally good to her. I could have made the decision for her. But, instead asked her to get more details about each country, and the courses. And then I told her to “ASK YOURSELF – WHY you want to go, where you want to go”. That moment she could match option with her own purpose. Her answer to “why” helped her decide.
Asking “WHY” leads to clarity of PURPOSE of that decision that you chose eventually.
But many twentysomethings do not decide by asking ‘why’.
I find many youngsters taking decisions based on what their peers are doing, or on what’s popular or what their mentors (parents, elder ‘bro’, a role model in family etc) TELL them to do. Yes, we need to direct the boat of our children’s path to a certain point of their life. But once you are sure that they are not mentally challenged, they should be allowed to think and take own decisions.
In fact, we hardly teach our youngsters to “think about thinking”. (Do you think about thinking?)
Those of us who have lived at least four decades on this planet, like me, know that today we are reaping gains (or pains) what we did in our twenties.What we did in our teens, shaped our education opportunities and career gates in our twenties. And how we spent our time in college and used (or wasted) opportunities therein, molded our early professional life.
One of the hard lessons in life that I learned is that one bad decision usually leads to another. Then, over a course of time, the sum of many single decisions build a direction that eventually determines the quality of our life. One small decision will not make a significant difference in life. However, add four to ten more decisions and then, these decisions build up irreversible outcome and path.
Teach youngsters to think, to learn from experiences, of elders and other peers, and then decide on options – wisely.
Pearl Academy has recently introduced undergraduate degree and postgraduate diploma programmes in fashion and lifestyle e-commerce, sports management, journalism and mass communication, lifestyle accessory design and media and entertainment.
“The courses are designed to prepare students for the challenges and trends of each industry. They focus on providing students hands-on experience, innovation and industry focused teaching.”, Informs Sharad Mehra, CEO, Pearl Academy.
According to Neel Shah, business director, Libero Sports, who has been on the institute’s industry panel advising them on curriculum and employability, “The business of sports in India is experiencing a rapid growth. An educational background in this field is critical before you enter the industry. The sports management programmes provide students with international exposure which is vital for aspiring professionals.”
Expressing his opinion on the launch of fashion and lifestyle e-commerce course, Rahul Narvekar, CEO, Indianroots.com, and a member of the institute’s industry panel advising them on curriculum and employability, says, “The courses will equip students with the kind of skills set that are important to succeed in the dynamic e-commerce industry.”
The courses will be offered at the institute’s Delhi and Mumbai campuses
NEW COURSES AVAILABLE
Three-year undergraduate degree
- Media and Entertainment Business
- Sports Management
- Journalism and Mass Communication
- Fashion and Lifestyle E-Commerce
Two-year post graduate diploma
- Fashion Business (E-Commerce)
- Sports Business
- Media and Entertainment Business
- Journalism& Mass Communication
Four-year undergraduate degree
It wouldn’t be wrong to say that a majority of the world’s population are sports fans. Almost everyone loves one sport or the other; whether it’s cricket in India, football in UK or rugby in New Zealand, there are legions of fans for almost every athletic activity in existence.
But not everyone is athletically blessed to play on the field. There are scores of people for whom watching sports from afar is the closest thing they can get to experiencing the athlete’s adrenaline rush.
But all hope is not lost for these devoted sports fans. Here’s a look at 5 careers that can be pursued in the sports world without stepping on the field of play:
1. Sports Business Manager:
Playing one of the most integral roles in the functioning of a sports team, the business manager has to handle the team’s finances behind the scene. S/he is responsible for monitoring the funds available to the team, its revenue, its endorsements, its contracts and more.
In addition, a manager also plays a key role in the business operations and organizational structure. They must ensure that the players’ finances and funds are handled quickly so that the athletes can concentrate on their game without having to worry about any off-field problems.
A career as a sports business manager is both exciting and lucrative, and can give you influence over the team’s status and functioning.
The team strategist must analyze the raw data and clusters of subtle information as s/he observes the team’s performances. And it isn’t just the team’s own strengths and weaknesses that need attention; those of their rivals need to be thoroughly examined as well.
In addition, a strategist must also look into venues, weather and other factors that could have a significant effect on how their team will perform on a given day. Several sports, such as Formula One, for example, have data that is sent to a team’s crew behind the scenes, and a strategist or team of strategists will then interpret that data to understand what its ramifications are for a team or player.
A strategist’s role is vital in ensuring that a team has its best possible chance at winning.
3. Sports Agent
An agent handles the day-to-day interactions of a specific player. Responsible not only for the athlete’s career development, the agent also handles endorsement deals and rights, and manages his or her dates and appointments.
In addition to being in charge of all promotional activities, an agent forms the eyes and ears of a player. Handling all the monetary aspects of their individual careers, a good agent enables athletes to concentrate on playing the sport and making the most out of their talent.
4. Sports Development Manager
Sports development managers have a significant role in contributing to a sport. They aim to provide youngsters more, and better, opportunities to be able to achieve their goals.
People involved in sports development also get to interact with sports bodies, organisations and charities who are working towards the common cause of promoting sport.
A sports development manager will also, in the course of his or her career, interact regularly with sports personalities, both past and present. In addition to making a change to the world of sports and sportspersons, the role also brings excitement, travel and new opportunities to those who choose to pursue the field.
5. Sports Marketing
A humungous number of people watch sports on a daily basis. With new media taking over the airwaves and traditional media taking a backseat to internet streaming, and more people with access to internet and television than ever, this is a burgeoning field.
It is the marketer’s job to be able to pinpoint audiences for a sport and its products, and to be able to target those products to the consumers.
Sports’ marketing isn’t just restricted to a single product; a sports marketing manager could also analyse how to sell advertising space and airtime. A marketing manager can also potentially handle celebrities’ marketing campaigns and manage their endorsements.
With newer platforms to watch and follow sports, it goes without saying that this is a very lucrative field.
How do you start?
Now here is the good news, the advent of the IPL, Hockey India League, Pro Kabbadi and other leagues have created enormous opportunity in the field of sports management. Educational institutions like Pearl Academy have identified the gap and have started offering courses in Sports Management both at undergraduate and postgraduate levels. So in case Sports is what you love now is the time to strike the iron.