Posts by category: Q & A

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Look, who dropped by to quiz us?

Rajdeep Sardesai has been a popular face of English news journalism in India and has been known for his gladiatorial style interviews with the most seasoned politicians of India! But in his new avatar, he is busy quizzing students across India in his new show – NewsWhiz!

Apart from quizzing Pearlites at the Delhi West campus, he motivated the students to work harder to do justice to all the privileges that they are getting as a “lucky generation” spoilt for choices!
Watch full interview below:

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“Creativity should be wearable” – Pankaj & Nidhi

“Creativity should be wearable” – Pankaj & Nidhi

As a part of its tie up with FDCI, Pearl Academy hosted its first Masterclass, with the husband wife designer duo – Pankaj & Nidhi. We had a little tete-a-tete with them, where they took us through their journey, reminiscing about their early days struggle. The duo also conducted an interactive activity with the students to test their creativity. The bunch of students were handed with mystery box with embellishments. The students were supposed to use these embellishments and white T-shirts to create their own design and style. The day was filled with sky-rocketing energies, splendid creativity and interaction that inspired many young and aspiring designers.

On asking about their journey and about Pearl Academy, this is what they had to say –

Watch out as we progress with this alliance and interact with other celebrated designers like Rina Singh Eka, Amit Aggarwal, Nida Mahmood Nida Mahmood and Anju Modi Clothing in coming months.

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Career in Luxury Brand Management

Shoyeb H. CyclewalaCareer in Luxury Brand Management by Shoyeb H. Cyclewala, Course Leader- Luxury Brand Management at Pearl Academy.

What is Luxury Brand Management
Luxury Brand Management imparts deep understanding of the Luxury industry and its management without forgetting the cultural and other relevant aesthetics. Luxury is not just about a brand, it is a combination of brand’s attributes, its identity, architecture and history – a spectrum of all these components make a brand stand out as a luxury brand.

How is it different from retail management

The basic premise of retail is to bring the customers into the store, fulfill their needs and live up to the client’s expectations. Retail Management, is to facilitate this process, which includes a gamut of functions like Merchandising, Marketing, Sales, CRM, Finance etc. and create an effective mix.

Luxury Brand Management on other hand includes all of the above and in addition it is about adopting further refined approach in terms of experiential quotient and customer satisfaction. Its facets are beyond conventional methods. Since luxury brands deal in expensive, rare & exclusive goods and services, the focus is on adopting new set of techniques to provide a seamless customer experience in a niche segment.

What are the skill sets required
Successful professionals in this field demonstrate the ability to operate in a highly competitive global context. An innovative and creative approach with a strong cultural perspective is the key. In addition, analytical and management skills are also important. An understanding of the luxury industry and passion to be associated with the best and the most elite segments will help an individual to innovate and excel.

What career path to expect
There are various career options that one can choose from. After graduation the aspirants can pursue their career as a Luxury Brand Manager, Luxury Marketer, Luxury Shopping consultant, Luxury Store Manager, Luxury Operations, Luxury Publicity and PR or Luxury Buyer and Merchandiser. With their knowledge and skill set candidates can potentially reach the top management levels. Students can also choose to be entrepreneurs in the domain of Luxury Brand Management. Luxury brands today, are in search of experts who can take the businesses and organizations to new heights and are looking for leaders with excellent skill set and innovative ideas.

What to expect from an institute
The institute or the course must offer a good understanding of abstract functionality of Luxury Brands. The course curriculum should offer in-depth understanding of various aspects such as different segments of goods and services, consumer behavior patterns in different parts of the world, in depth financial analysis and creation of luxury brands & success stories. Also, there should be a constant communication with industry, with regular Master classes and Ted talks from experts, which should provide students with actual industry insights. Moreover, a student should definitely consider the global learning opportunities, in addition to the faculty experience and employability provided by the institute before joining.

Know more about the course HERE

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Careers in New Age Journalism

meha-for JMC storyCareers in New Age Journalism by Meha Jayaswal, Area Head, Media & Communication at Pearl Academy.

With advent of social media, how is new age journalism different from traditional journalism?
New media includes many different forms of media, i.e. news report via SMS on mobile phones, news apps, Youtube etc. While new media is challenging the popular or traditional media like newspaper and radio, it is also challenging the curriculum of journalism & mass communication across many colleges.
The fundamental of the new age journalism is to successfully marry technology with traditional skillsets – language, writing, reporting, editing, analysis, layouts and camera skills.

Is there a fusion of print, electronic and social media? How can institutes prepare students to be industry ready?
Newsrooms are integrating and today journalists are expected to write from 12 word tweet to 1200 word long format stories, share on instagram and also report on television. Hence, convergence is a very important skill set that journalists should be adept at. It is therefore important for media schools to train journalists with a 360 degrees approach towards a story. With social media’s global reach, it is all the more important for new age media curriculum to build upon knowledge and skills of being global citizens.

What are some of the essential skill sets required by a new age journalist?
The new age media companies require journalist with strong traditional journalism/mass communications skills such as good command over language, an ability to write, edit and report, but the journalist shall also be fully equipped to work with converged media and more so in a global context.

What things should a student look for in an institute before joining the course?
First, the institute’s curriculum and pedagogy should be based on the fundamental of building an inquiry-based learning with more student-centric approach. This will facilitate student’s capacity to think, communicate, and collaborate. Also, institute should be forward looking and prepare its students for what’s coming next and not just what already exists. It should prepare students for tomorrow – the workplaces, the trends, the dynamic industries. Moreover, a student should definitely consider the faculty experience, employability, Industry and international exposure provided by the institute before joining.

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Career in Product Design

Hardik Gandhi_profile picCareer in Product Design by Hardik Gandhi, Course Leader – Product Design, Pearl Academy.

What is Product Design and how it is different from Lifestyle Accessory Design?
Product Design involves a broad approach towards designing new and innovative products. It enables students from diverse backgrounds to have in-depth knowledge to design Consumer Electronics / Consumer durables / Furniture / Medical & Healthcare products / Packaging / Toy & Educational products / Kitchenware / Lighting and luminary design / Eco-friendly and sustainable products.

Whereas, Lifestyle accessory design is intended to train designers to actively design from the most basic to high-end luxury. It has gradually evolved to address the entire spectrum of accessories and lifestyle products such as precious, semi-precious and costume jewelry, leather goods, footwear, watches, giftware, tableware, silverware, crystalware and consumer interface design.

What would be job opportunities for Product Designers?
Students can opt to become Design Entrepreneurs and Consultants. They can also be employed as product designers / Product development managers in the domestic/ international / export & manufacturing industry. Students have the opportunity to work in numerous avenues i.e. for companies (product / furnishing / materials) that are continually creating their own research or design centers or they can start their career working at various design startups operating in Product design fields.

What are skills required to be a Designer?
To become a successful professional in Product Design one needs to have a good handskills and an understanding of developing concepts using different techniques. Design methodology for areas such as problem analysis, generating ideas, visualizing and presenting can be applied to a broad set of contexts and are often helpful in other areas such as communication skills, social media. Understanding of marketing too plays a significant part in creation of a complete professional.

How does one stay creative as a Product Designer?
It is always important to capitalize on innovative opportunities. Evolving technology keeps creativity at the forefront – it’s about making sure it’s not just another light or chair or table. You have to be constantly exploring the environment around you, to have an inspiration to create something new.

How can one focus on Professional development in this area?
Apart from professional qualification, everything else is through experience be it ‘on the job’ training, or making use of support networks like trying new software and processes. More so working with designers who are already established and making use of a designer network also means that you can learn a lot without having to make mistakes. This sort of knowledge sharing is beneficial to one and all.

What things should a student look for while choosing a design school for such courses?
A design institute should be forward looking and prepare its students for what’s coming next and not just what already exists. It should prepare students for tomorrow – the workplaces, the trends, the dynamic industries. A student should definitely consider the faculty experience, employability & entrepreneurship nurturing, Industry exposure & connect and international exposure provided by the institute before joining.

Learn about the course HERE

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Careers in Communication Design

Michael DotoloCareers in Communication Design by Michael Dotolo, Interactive Media Designer and Area Head, School of Design at Pearl Academy

Tell us something about Communication Design?
Communication design helps students to develop a personal and visual vocabulary using skills to build artistic expression, creative strategy and design thinking, along with appropriate software tools. It equips students for content development in diverse media like motion graphics, graphics, moving image, which can be applied to video and film production, web and app design, and other interactive media.

How is Fashion Media Communication different from Communication Design?
Communication Design and Fashion Media Communication are relatively two different fields. Fashion Media Communication provides students with skills required for communicating fashion through various media formats such as journalism (print, electronic or new media), events and promotions, visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations and creative writing in context of fashion promotion.

Whereas, Communication Design equips students with knowledge to create engaging content through two pathways. Graphic design is one pathway which develops a professional knowledge of print and digital media through branding, packaging and corporate design, book and magazine design, exhibition design, typography, etc. The second pathway, Interactive and Digital design allows students to explore the possibilities of designing with a variety of time-based media types, like moving image, animation, and sound with strong study of human behavior and interaction.

What interesting jobs can be offered in Communication Design?
Communication Design is already a dominant creative professional field, which reflects a set of skills that are applied to specializations for a variety of job opportunities. One can choose to become a Graphic Designer / Print Designer / Exhibition Designer / Retail Space Designer / Art Director / Advertising Professional / Interactive Media / Professional or an Entrepreneur. As the field is growing, the industry demand for creative professionals in this creative domain is also growing in many new and exciting directions.

What skill sets would give me a competitive edge in Communication Design?
To become a successful professional in Communication Design one needs to have a good understanding of developing concepts using the techniques of digital media production. The individual also needs to think creatively, be able to research trends and technological developments, and effectively plan project, which will involve a variety of media types. Additionally, networking, communication skills and knowledge of social media & marketing too plays a significant part in creation of a complete professional.

How do I select the right design school for this course?

A student should definitely consider the faculty experience, employability, Industry exposure, international experience, and a fostering of entrepreneurship that is provided by an institute, before choosing a design school. On the other hand, the institute should also be forward looking and prepare its students for what’s coming next and not just what already exists. This is particularly true with communication design, where media and how it is delivered to the individual, evolves so quickly. Students must be trained for better tomorrow and should excel in a dynamic industry.

Learn about the course in Communication Design HERE

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A Career in Interior Design

Dr.SchmidtA Career in Interior Design by Dr. Schmidt, Area Head – Interior Architecture and Design at Pearl Academy

Can you tell us something about Interior Design?
Interior design is a relatively young and constantly evolving discipline, which emerged in the late 19th and early 20th century in England and the US. Originally referred to as “interior decoration” in magazines and other publications its origin was closely associated with women of exceptional taste and cultural literacy but no specific training. It was only in the 20th century that interior design developed into a profession with specialized training, standards and professional associations. Taste was transformed into skill and untrained amateurs became qualified practitioners.
The scope of the projects also changed from largely residential design in its beginnings to various forms of non-residential design and from the design of solely private spaces to the public realm. The complexity of the projects as well as specialized expertise ultimately resulted in a specialized trainingdifferent from architecture. The terminology – albeit lose with no concrete definition -reflects this process of professionalization. “Interior decoration” has the ring of the work of an amateur, while “interior design” denotes the profession of a skilled practitioner and the move from mere aesthetic considerations to concrete problem solving.

What are the skill sets required to be an Interior Designer?
A passion for interiors, creativity, spatial imagination, aesthetic judgement are the prerequisites of any designers. There is both an aesthetic creative element to design as well as analytical problem solving skills. Yet ultimately one does not only design beautiful rooms that need to fulfill a specific function one needs to have good psychological skills and be able to translate clients’ needs and ideas into a design scheme. Thus it makes perfect sense when the legendary British designer David Hicks (1929-1998) tried out various creative fields but thenopted for interior design because he was most interested in how people lived. Last not least it is cultural literacy that will result in truly outstanding design and this is worth remembering from the early lady pioneers in the field of interior design.

What are the working hours and job opportunities?
Interior design is not really a job but a vocation. I believe it is one of the most beautiful and rewarding things to do. Thus office hours from 9-5 do not really apply because a true interior designer thinks about interior design all the time. When a project needs to be finished odd hours certainly apply. With the massively growing real Estate sector, home furnishings industry there are many opportunities for young inspiring designers. It is important to be entrepreneurial and look for opportunities in many different areas – from kitchen and bathroom studios, to hotels, restaurant chains, yachts and planes, lighting designers, office design, interior design studios, architectural practices and the heritage sector – just to name a few.

How do I select the right design school for this course?
The choice of school is personal and depends on the applicant’s personal interests. A good school should offers a variety of courses on the undergraduate and graduate level. Ultimately the faculty is the crucial factor thus a student should look at the educational background, teaching experience and industry experience of the faculty and visit the school to get a feel for the place and general atmosphere. Ideally faculty should have a wide spectrum of industry experience as well as advanced research degrees. The curriculum should be rigorous and fit the complexity of the industry. Apart from a nurturing environment the school should offer industry exposure and site visits as well as international exchange programs to offer an ideal exposure. Some schools even provide interdisciplinary experiences for students as they also offer an education in fashion, communication and business – a great advantage to face the challenges of our complex world.

Know more about the course HERE

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Career in Fashion Styling and Image Design

What is fashion styling and who are some of the famous stylists in India?
Fashion styling is to create enduring and alluring Images based on current fashion trends, social context, brand and personal identity by working with Photographers/ Designers/Creative and Art directors/Hair and makeup artists for Fashion magazines, Movies, Websites, TV commercial and Serials, Retail spaces/Celebrity and personal makeovers. The famous Stylists in India are Anaita Shroff Adhajania, Niharika Bhasin, Arjun Bhasin, Tanya Ghavri, Rhea Kapoor¸Gautam Kalra¸Edward Lalrempuia

Difference between Fashion Design and Fashion Styling and Image Design
The major difference is that Fashion Styling and Image Design orients the students towards creating a complete overall image whereas Fashion Design students are oriented towardsactually making the garments. In Fashion Styling they learn how to execute concepts in editorial and commercial space and about personal styling and image consultancy. Fashion Styling and Image Design also emphasize on “Display” as the core image and identity of retail and other spaces. However, Fashion Design creates the strong foundation in pattern cutting, garment construction alongside draping and helps student consolidate knowledge on current trends and contemporary design related to global and national markets in context of structured clothing.

What is the skill set required and what are the career options?
Passion for design, a good visual eye and a strong emotional quotient are some of the basic requirements. Often professional stylists work with styling agencies for TV and reality shows as well as with popular photographers to style portfolios. They also have an option to work as independent Fashion Stylist and Image Designer / Brand Stylist / Stylist in TV Industry and Advertising/Costume Designer for Movies/E-commerce Stylist and Curator/Personal Shopper/Fashion Magazine Stylist/Visual Merchandiser/Stylist for Fashion Shows/ Celebrity Stylist.

Is it important to have formal education to be a stylist?
It is important to have classroom understanding of this field as it will equip you with the skills required to be a successful professional tomorrow. It is critical to have an understanding of different domains such as Make-up and Hairstyling, Photography, CAD and Visual Merchandising. A 4 year UG and 2 year PG courses from a good design institute should cover all the basic elements of the above in forms of modules and workshops.

What things should a student look for while choosing a design school for such courses?
A design institute should be forward looking and prepare its students for what’s coming next and not just what already exists. It should prepare students for tomorrow – the workplaces, the trends, the dynamic industries. A student should definitely consider the faculty experience, employability & entrepreneurship nurturing, Industry exposure & connect and international exposure provided by the institute before joining.

Know more about the course HERE

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