“Creative Industries are showing Exponential Growth and Global Career Opportunities” says Mrs. Amruta Fadnavis
Wife of CM of Maharashtra and AVP of Axis Bank Mrs. Fadnavis along with Nachiket Barve, Vikas Satwalekar and David James Baker addressed 300 students and parents at ‘Creative Career Conclave’ organized by Pearl Academy
Pearl Academy hosted another enlightening session of ‘Creative Career Conclave’ with a panel of well-regarded industry experts including AVP of Axis Bank and wife of honorable Chief Minister of Maharashtra Mrs. Amruta Fadnavis; renowned Fashion Designer Mr. Nachiket Barve, Ex Director of NID Ahmedabad Prof. Vikas Satwelkar and Writer – Producer & Faculty at Santa Fe University of Art & Design (US) Mr. David James Baker. The stalwarts from various career disciplines gathered to talk to over 300 students and parents about various options in the creative and design domain.
The two hour session with the industry experts was in line with Pearl Academy’s aim to guide and empower students with knowledge and perspective enabling them to assess their interests and career options. Pearl Academy has always endeavored to help students find their path in different avenues of creative industries and give the required momentum to the creative think-tanks of tomorrow. Each of the esteemed personalities addressed the students and parents attending the event.
Appreciative of this initiative by Pearl Academy, Mrs. Amruta Fadnavis, AVP-Axis Bank and wife of Chief Minister of Maharashtra said “I am glad that Pearl Academy is providing a platform such as ‘Creative Career Conclave’ which looks at addressing the queries that parents and students may have about the future they can look forward to, after pursuing a creative course. Most of the parents and students do not have complete knowledge of what the industry comprises today and what it has grown into. The changing economy in India and fattening career avenues in new age and unconventional domains such as design, advertising, fashion, creative businesses, media et al, in the years to come shall witness a great demand for skilled professionals in these areas. The only thing which is needed is passion to be able to pursue in depth whatever one is doing, which is only possible with due diligence and commitment towards your goals and ambitions. Creative industries are lucrative, growing exponentially and offering global career opportunities. The role of design institutes such as Pearl Academy in contributing to the talent pool of creative industries is appreciative.”
Mr. Sharad Mehra, CEO, Pearl Academy, said “Creative Career Conclave has now evolved to become one of the most intellectual platforms by Pearl Academy where the designers of tomorrow get enlightened on creative careers by the industry representatives themselves. Mumbai is a great destination for creative career options, and turnout at the event was massive. It is an incredible experience to see both students and parents show this level of interest. This reflects a growing acceptance towards creativity and we hope this continues in times to come. And, Pearl Academy has been and will always be committed to add value to the growth and sustenance of the creative industry and its torch bearers.”
Glimpses from the conclave:
Students from Pearl Academy Jaipur get together with Access Development NGO to work with under-privileged artisans
In an endeavor to promote and support design thinking, Pearl Academy recently engaged with Access Development, a non-profit company whose overall aim is to incubate new institutions to enable their self-sufficiency and self-sustainability. Students from the Jewellery Design course at Pearl Academy’s Jaipur campus went on-ground to work with smaller artisans and teach them about the current trends, which would help them get an edge over their competitors and sell their products better in the industry.
A lot of the artisans that the students worked with go through hardships that they face with the involvement of middlemen who take the commission for their work and leave the artisans under paid for quality work. Access Development works towards eliminating the threat of middlemen for these underprivileged artisans in order for them to get the appropriate value for their art through their store- ‘Ode to Earth’. Products by these artisans are available at ‘Ode to Earth’ and are picked up by leading retailers across the country.
While Access Development’s ‘Ode to Earth’ looks at giving these artisans direct access to brands, students from Pearl Academy worked closely with the artisans to enable them in terms of design which will appeal to a larger audience and also give them better visibility in the market. Coupled with the artisans’ expert handling of various materials, this new path shown to them by students at Pearl Academy will definitely help them create a larger assortment of products and in turn expanding their existing business.
Speaking about this activity, Shriya Agarwal, a student at Pearl Academy said, “Our aim was to empower these artisans and boost their self-confidence for them to uplift themselves from their current position. We are sure that with the new technology and the new designs they will be able to earn a lot more than they are able to right now.”
“Access Development services provide training programs for fashion jewellery artists in Jaipur. Pearl Academy has been an important part of our programme. Students from Pearl Academy have created a new identity for these artisans and we are extremely thankful to Pearl Academy for producing such designers, who are not only creative but also have technical expertise and are extremely social. The knowledge that these students have imparted to the artisans around the current design and technology will help them build on their portfolio and increase their number of sales exponentially as these designs are in great demand in the market.” quoted Kuldeep Panwar, Programme Coordinator at Access Development.
Speaking about this initiative, Dr. Veena Dutta, Director at Pearl Academy-Jaipur said, “At Pearl Academy our priority is to instill a strong sense of design among our students. While they shape their own career and carve a niche for themselves, it is important for them to develop a sense of responsibility towards the society and help in improving problem areas with the use of design wherever possible. This initiative was a step towards creating a sense of responsibility among students.”
“Working with artisans has given our students a sense of the problems that exist in the market for artisans. This was a small step for Pearlites, going forward they can further build on how they can be socially responsible and use design as an enabler.” added Dr. Dutta.
It was a room full of creative think-tanks, fashion and design enthusiasts along with revered industry experts regarded as visionaries of creative businesses, gathered together to partake in a stimulating discussion with a power-packed panel of MP Ranjan- Design Thinker, Madhav Raman- Architect and Urbanist, Suresh Sethi- VP Design at Whirlpool and David Hayer- Country Head – GAP.
Marquee speakers also included communication designers Alex Hanna and Stephen Lee who shared their work on ‘Brand identity in the age of social media’ and the ‘Changing face of motion graphics’.
Insightful case-studies on burgeoning sectors and top consumer brands that have used design thinking to mushroom businesses across the globe and to create brand unshakeable brand equity, were presented to the audience.
In a series of discussions and insightful presentations, the panellists covered the entire paradigm of creative businesses. Thought-provoking exchanges around use of tradition in a contemporary way with brands, creating independent and symbiotic urban models, cultural connotations that inspire big business and the capability of design to bring transformational and radical changes, highlighted the true objective of ‘What’s Next’.
In an almost sacrilege manner, the visionaries urged the audience to think beyond economics and structure in order to foster a unique entrepreneurial environment. The panel was lauded for bringing myriad ideas from different creative fields.
The BIG News!
Sharad Mehra, C.E.O., Pearl Academy, announced the way-forward for the institute underlining the vision for the next few years. Pearl Academy is proliferating into four independent specialized units:
• School of Design
• School of Fashion, Styling and Textile
• School of Creative Business
• School of Communication, Media and Film
The idea is to propel trans-disciplinary knowledge and educational culture beyond the current realm of things. Our partnership with ‘Design For Change’ is aimed at benefiting more than 250 schools from Pearl Academy’s pedagogical expertise.
With great enthusiasm, the Pearl team also announced the facelift of the Jaipur campus into a purpose-built, state-of-the-art facility for the students and community. This was followed by Prof. Tarun Panwar introducing the ‘World Café’ discussion format to be adhered to from the next ‘What’s Next’ series of events.
To bring the night to a close, a few handpicked assignments were presented by top students to breeze in ingenious ideas that revolved around the future of fashion, design and creative business.
Here’s some more highlights for you – http://pearlacademy.com/blog/events/whats-next/
The New Delhi campus of the Academy has been awarded as the Best Design School (North India) 2014. And, other awards that we bagged are:
– 2nd best Fashion school (National) 2014 – Pearl Academy New Delhi
– 5th best Design school (National) 2014 – Pearl Academy New Delhi
– 5th best Design school (South India) 2014 – Pearl Academy Chennai
Mr. Sharad Mehra, CEO, Pearl Academy, congratulated the faculty members and students for being an equal partners in the success of the Academy. “It is a very happy and fortunate moment for all of us. Our mutual efforts to excel and be the best in our domain has only made this feat possible. I am thankful to Edutainment Awards for acknowledging our campuses as one of the best in India, for both design and fashion.” said Mr. Mehra.
The awards, which were held in Mumbai, were based on comprehensive evaluation and rating of media, design and communication institutes in India. The jury was headed by Dr Bhaskar Das, Group CEO, Zee Media Corporation Ltd. and comprised eminent personalities Gokul Krishnamurthy, editor, Campaign India; Lajwanti D Souza, managing editor, Pagalguy; Sanjeet Saha, Star TV; Nikhil Garth D’rozario, film producer; Brian Tellis, director, Fountainhead Events; Rajesh Kejriwal, founder, Kyoorius Group; Anand Gurnani, Animation Express, and Pranjal Khindadiya, head, Sony Pictures. Renowned colleges such as St Xavier’s, IIMC, Jamia Millia Islamia, SNDT University, SIMC, Loyola, Jain University, FTII, Sophia, NID, NIFT and WWI among others participated in the awards.
Not only we have been acknowledged this year for our fashion design education but also we have achieved another milestone by getting the award for best design school in North India. Pearl Academy is the new address for the aspiring creative professionals to pursue their education and achieve their dreams in creative fields.
In the recently held Brands Academy Education Excellence Awards 2014 in New Delhi, Pearl Academy scored a hattrick by bagging three awards for its New Delhi, Noida and Jaipur campuses – ‘Best Fashion Design Academy in Delhi/NCR’, ‘Best Fashion Design Academy in Uttar Pradesh’, and ‘Best Fashion Design Academy in Rajasthan’ respectively.
Former Indian batsman and cricket legend V.V.S Laxman gave away the award to Mr. Sharad Mehra, CEO-Pearl Academy in a gala ceremony. On winning these awards, CEO of Pearl Academy, Mr. Sharad Mehra said, “We have always strived to become the most preferred choice of students for creative education and will continue to do so in the future. This award is a testimony to our quality education, high pedagogical standards and professional commitment to produce best industry professionals. We are glad that our efforts are being acknowledged by the industry. We would like to extend our gratitude to Brands Academy for giving us not one but three reasons to celebrate our victory this year!”
“Education is the true cornerstone for the future growth of our country. The education sector has witnessed a sea change over the last decade with so many institutions that have come up all across India,” Mr. V.V.S Laxman said on the occasion, “A benchmark like the Brands Academy Education Excellence Awards helps students identify the institutions that can best meet their goals and aspirations. Brands Academy’s initiative to promote Excellence in Education is worth applause. I hope that the success of the winners will motivate others to pursue excellence!”
The 6th edition of the awards was organized to felicitate some of India’s most powerful brands in the Education domain for their exemplary achievements. Brands Academy is one of Asia’s leading brand management and consulting companies and the recently held award ceremony acknowledged worthy institutions across India.
Other leading institutes which were awarded in the ceremony includes names such as AIIMS, Delhi University, IIT Delhi, Indian Institute of Management Kozikhode, Indraprastha Institute of Information Technology, Department of Management Studies IIT Delhi, National Institute of Industrial Engineering and National Institute of Fashion Technology among many others.
Pearl Academy, India’s leading institute of design, fashion and related business courses, hosted ‘Creative Careers Conclave’ at Hotel Levana, Lucknow. The interactive session witnessed a creatively charged audience of more than 130 students and parents wanting to know more about education and careers in world of design, fashion, retail and other creative areas.
The conclave consisted of an esteemed panel of ingenious minds from the world of fashion and design – Fashion Designer Manish Tripathi, Interior Designer Ritu Bhatia and renowned Jewellery Designer- Akanksha Agarwal. Apart from them, the panel included expert academicians from Pearl Academy – Chris Hand, HOD–Communication Design; Nien Siao, Director, Noida campus; and Dr. Tarun Panwar, HOD-Business. The Sunday morning that went, experienced a crisp dialogue between the audience and panelists. The amalgamation of dreams, choices and learning saw an artistically put together essay of vocations inclined towards the finer things of life.
Speaking about the workshop, Mr. Sharad Mehra, CEO, Pearl Academy, said, “Today, cities such as Lucknow have humongous talent and creativity. Our various initiatives including Creative Careers Conclave are a regular feature across cities to reach out to the budding and creative think-tanks of tomorrow – students who are willing to make their own identities and leave their footprints for others to follow. Our aim of conducting such conclaves is to ensure that these students make informed decisions to channelize their energies and potential in the right direction. This will pave a path for them that will lead to success and success only. Interestingly, the conclave has been welcomed by and found extremely helpful to both parents and students encouraging us to continue it.”
“Our admission process has already started and we look forward to the talent pool of Lucknow joining our campuses across Delhi, Noida, Jaipur and Mumbai. We are certain that they will bring with them innovation, passion and out-of-the-box thinking that Pearl Academy looks for in its students”, Mr. Mehra further added.
Manish Tripathi, Fashion Designer, said, “It has been a pleasure to be a part of such an inspired dialogue session organized by Pearl Academy. The future is here and it is an absolute must for people like me and the rest of the esteemed panelists to be a part of such an event – that brings us face to face with the gen next. Platforms like these bring together ideas, thoughts and potentially an answer to what lies next in this dynamic world of creativity. All that the budding aspirants of today need to know is that conviction is everything; you need to stand up for what you believe in.”
Post the seminar one of the parents who attended said “This session, helped me realize that there is a wide range of opportunity lying out there for students, like my child who want a career in a creative field. I have always believed that if our children choose to opt for a career in a creative field, it is our duty as parents to extend our full support to them as there is a plethora of opportunities for every profession in the market.”
Designed to enhance deep understanding of the creative field, education and careers, the event brought together a combined young vibrant energy of the 21st Century. This experience of a creative dialogue was enjoyed unanimously by parents and children.
Pearl Academy, India’s premier institute for design, fashion and related business courses, with its strong commitment to excellence, innovation and employability now has a center in one of India’s most creative cities- Mumbai. At a recent press conference hosted at Bunglow 9, Mr. Sharad Mehra, CEO, Pearl Academy, along with Sussanne Roshan, Interior Designer & founder ‘The Charcoal Project’, announced the launch of new campus which will absorb talented students in six Under-Graduate and six Post-Graduate programmes across domains. The campus is centrally located in Andheri East, next to Marol metro station and will boast of a unique architecture and thoughtfully designed spaces for creative learning. The admissions have already begun for 2014 session and classes will begin from August, 2014, onwards.
Additionally, in an endeavor to explore fresh talent and hone creativity, the institute has collaborated with ‘The Charcoal Project’ to give away ‘The Charcoal Project National Scholarship’ to highly motivated students looking for an opportunity in creative careers. ‘The Charcoal Project National Scholarship’ will provide an opportunity to 3 deserving students (applicants as well as non-applicants to All-India entrance examination of the Academy) who want to study design at Pearl Academy. These students, who would be shortlisted after a series of screening tests, will receive a scholarship with all-paid tuition fees for their academic years at Pearl. These scholarships would be offered one each in Pearl’s campuses at Mumbai, Noida and Jaipur. Also, 3 runner-ups on joining Pearl Academy will receive a fully paid trip to ‘Artfest’ at Santa Fe College of Art & Design in Santa Fe, USA – a 3 weeks long festival where artists, designers and students from more than 40 countries participate.
Speaking about the launch of new campus, Mr. Sharad Mehra, CEO, Pearl Academy, said, “We are very excited to introduce our institute to a city which is home to some of the most creative minds in the country. We have set-up high benchmarks in the quality of education, employability, international exposure and have presented numerous successful alumni to the creative industries in the last 20 years. Pearl Academy is committed to replicate the same in Mumbai. We are also eager to ignite creativity among students through our association with Sussanne Roshan. We do believe that together we would be able to promote creativity and design for students across the country.”
Students wanting to apply for the scholarships need to send in a portfolio along with a write-up/presentation/short video/art work/installation etc. on the chosen theme. A jury consisting experts from Pearl Academy and Sussanne Roshan will review the entries and meet the shortlisted candidates for final selection. The finalized winners will be awarded ‘The Charcoal Project National Scholarship’ at Pearl Academy.
Talking about the association with Pearl Academy, Sussanne Roshan said, “It is really exciting for Mumbai that Pearl Academy is coming to the city. With its rich heritage of over two decades and excellent academic standards in the fields of design, fashion, business and retail industry, the Academy will fulfill the demands of creative industries. I strongly believe that our partnership will help us encourage design as a whole across the country. It’s a thrilling opportunity being offered to the young students by Pearl Academy and I’m delighted to be a part of it.”
The Pearl Academy has been welcomed wholeheartedly by the industry in Mumbai with prominent designers, brands and media houses reaching out to support students for internships, placements and expert inputs.
As a part of the Laureate International Universities (LIU) Network, Pearl students get international exposure and education. International faculty is a part of Pearl and every student at Pearl Academy gets an opportunity to study abroad in a partner institute. All PG Diploma courses are validated by Domus Academy, Milan. Our global alliances have around 30 international institutes including Nottingham Trent University, London College of Fashion, NABA Milan, Media Design School NZ, New school of Architecture, Santa Fe College of Art and Design, et al.
Pearl Academy organized kite-flying event and sky lantern launch for its students and faculty at Jaipur Campus covering city’s sky with colours and lights
Makar Sankranti and Lohri festivals are celebrated across India in various forms. Pearl Academy, celebrated these festivals at its Kukas campus on 13th January, 2014, by flying kites and lighting wishing sky lanterns spreading a message of hope and prosperity in this New Year.
The Director of Pearl Academy, Jaipur, Mr. Amartya Banerjee said while addressing the students, “These festivals are of great significance and we should adapt their messages in our lives to celebrate them in true sense. They inspire us to be wise, enthusiastic and turn away all darkness from our life and always shine.”
Students enjoyed the day with full enthusiasm in kite flying with their classmates and teachers. The bon fire festival of Lohri was enjoyed by all and everyone danced on Punjabi folk songs. All the students and teachers took pleasure in the warmth of this festival and peanuts, rewri and pop corn were distributed among all as Prasad. At the end, students flew wishing sky lanterns and made the wish that all the evils vanish from their life and they always walk on the path of virtue and wisdom.
Event photographs: Click here
Event Coverage: Click here
Two design concepts displayed at ‘All India-International Contemporary Art Exhibition 2014’ in the ‘Pink City’
He is a passionate academician and loves geometry which very well reflected in his work which was displayed at ‘All India-International Contemporary Art Exhibition 2014’, Jawahar Kala Kendra, Jaipur. Mr. Amit Gehlot, Assistant Professor-Foundation Design, Pearl Academy, Kukas (Jaipur) presented two of his design concepts at the exhibition which are the result of his explorations during his classroom sessions and assignments at the Academy. The exhibition, which started on 31st January, and continued till 2nd February, 2014, displayed Amit’s work along with many other artists.
‘All India-International Contemporary Art Exhibition 2014’ is a group exhibition of national and international artists, who come together to blend their art traditions and cultures under one roof.
About his work, which has been inspired from class-room teachings of geometry, Amit elaborates, “I have been teaching geometry for design at Pearl Academy for the last five years. Often while exploring the geometric concepts for classroom demonstrations and assignments, I come across surprising geometric forms and these two art works are the outcome of such explorations. These outcomes always intrigue me to keep my quest for geometry on.”
Here is brief introduction on our proud faculty – Amit Gehlot
Exploring the space and materials, finding their meaning in functional contexts and spatial precincts, Amit Gehlot is a design professional who started his quest, to understand epitome of professional life through art and design. During 1997, to work as an intern, he applied at an advertising agency in Indore (Madhya Pradesh), and later he got through the Indian Institute of Crafts and Design, (IICD, Jaipur) to experience and learn the skills of being a material explorer and a product designer. During and after graduating from IICD he worked for various studios, export houses, and organisations such as Vivaldi Leather Pvt. Ltd., Aricia India, for more than five years. After which he decided to get back to his true calling and to share his knowledge, learn and experiment in the class room and start learning with young, energetic and aspiring designers. Currently teaching at Pearl Academy India and holding the responsibility of the Course Leader for Foundation Design Department for past three years, which is a very promising commitment in which the department has to cater to the fundamental prerequisites for all the other professional cohorts across centers, simultaneously, and with determination.
Eminent speakers from domains of design, fashion and related businesses enlightened aspiring students on promising future careers
Pearl Academy hosted ‘Creative Careers Conclave’ today at Hotel Ramada, Jaipur, on 2nd February, 2014. The conclave was more of an interactive session, thus helping the students and parents to get more information on future careers in creative fields. The conclave was attended by creatively charged audiences consisting of more than 100 students and their parents wanting to know more about the dynamics of the world of art, design and fashion as an education, career and creative pursuit.
Present at the conclave were some of the esteemed leaders from design, fashion and graphic industry. The panel consisted of ace Fashion Designer Mr. Rohit Kamra; Photographer, Architect and Interior Designer Mr. Shine Bhola; Ms. Anita Dhingra – Owner of Jashan (Manmohan Exports) and Mr. Sunit Jain – Owner of Ratan Textiles. The enthusiastic participation of the inquisitive students was the essence of the conclave where they flooded panelists with their queries. It was an equal thrill for the panelists who responded to each question with detailed explanations enriched with experience, knowledge and guidance.
Enlightening more on this initiative, Mr. Sharad Mehra, CEO, Pearl Academy, said, “Creative Careers Conclave is an interactive platform for the aspiring students who look beyond the conventional careers and want to know more about the immense possibilities in creative industries. Its quest is to help these young, creative minds in finding out their actual interests and making well-informed decisions for their careers with the expertise and knowledge shared by our eminent speakers who have come here today.”
Adding to Mr. Mehra’s views, the campus Director, Mr. Amartya Banerjee also shared that, “The conclave offers students a one stop shop for all their queries on career options and education in the field of design, fashion, and related businesses. Additionally, it’s an eye-opener for the parents who come here with a set of pre-conceived notions but go back with a paradigm shift in their thought process and outlook towards the education/career options for their children. It is certainly not less than an achievement for us that we are informing the society about the new-age careers and their potential; and that they are more than welcoming to accept this change after attending the conclave.”
Delightful to interact with the youngsters at the conclave, Fashion Designer Mr. Rohit Kamra, said, “The millennial generation is smart and cautious in deciding their career preferences. It is always an insightful experience to connect with them directly through conclaves such as Creative Careers Conclave organised by Pearl Academy. While we guide them to choose appropriate careers for them, they also teach us a lot of new things opening our minds to new thoughts and possibilities.”
“Jewellery Designing is growing at a fast pace and is in the need of a neo breed of jewellery designers. Opportunities are ample and now that we have global companies setting up their businesses in India, this sector is extremely potent of providing impressive career options. The first ones, who will dive deeper, will get the pearls! Aspirants have to decide and choose to excel”, said Ms. Anita Dhingra, Owner – Jashan (Jewellery Brand) by Manmohan Exports, throwing more light on the growing jewellery industry in India.
Mr. Sunit Jain, Owner – Ratan Textiles, shared, “The growing purchasing power of the Indian Middle class has created demand for newer products and services, thereby, creating demand for designers both in soft and hard goods. Due to high demand for young designers, this is a very opportune time to choose textile designing as a career and leverage the professional advantage. This conclave is a platform to call-out all the talented designers to follow their passion.”
Inspiring the students to follow their hearts, Mr. Shine Bhola, who himself is a Photographer, Architect and an Interior Designer, said, “One can be anything he wants to be if he has passion for it. There will be challenges but I think that is the beauty of every career or job you opt as only these challenges will decide and define the success of your journey. There is a new learning, new lesson every day which will evolve you as a professional and a human. So, one must follow your dream with passion and commitment.”
One of the parents expressed how today’s generation is well versed with what they want to do in life and how parents must understand and support the aspirations of these creative minds. “I am all set to be more receptive to the ideas of my children after this conclave”, said that parent.
The conclave was well received by all the participants who expressed their interest in future conclave and interactive platforms of similar nature.
Event coverage in media: