One of the most awaited art festivals in the country, Kala Ghoda Arts Festival is back! This year Kala Ghoda will open its doors from 6th to 17th February 2016. Offering a huge kaleidoscope of music, dance, theatre, literature, food, street stalls, cinema, workshops, visual arts, urban design and architecture and heritage walks in the store, this 12-day extravaganza promises to be a riveting ride like never before.
The Kala Ghoda Arts Festival is a community celebration of the arts within one of the most beautiful and historic precincts of Mumbai, The Kala Ghoda Art District.
Last year, Pearl Academy collaborated with the Kala Ghoda Arts Festival (KGAF) as Festival Design Partner. Continuing their association, this year as well Pearl Academy will add a dash of spice and colours to the festival which takes the stakes a notch higher.
With an entire brigade of creative minds Pearl Academy is taking a new initiative called ‘Junk Genie’ – for the pre-Event, we appeal all Mumbaikars to share the household waste and trims with us and our students will work on them to create something interesting, there will also be an art installation on ‘Cosmic Coalesce’ – Environment and creativity without borders, and a canvas painting themed ‘Tic Tac Toe’ were too to be displayed at the event.
Furthermore, Pearl Academy, Mumbai campus is also hosting a design boot camp named as #Social Hearts.
Pearl Academy with the support of Hindustan Times will collect the waste from the city, Pearlites will don their creative side by making interesting art pieces out of scrap. These works of art will be displayed and up for sale at the festival and all proceeds will go to St. Catherine of Siena School and Orphanage.
Next will be an art installation “Cosmic Coalesce” that will aim to create an illusion through layers of fabric representing trees, branches co-mingling into each other and generating depth and colour synthesis. The embroidered motif/ image on all the four sides of the installation will represent a tree form, found anywhere or everywhere, whose branches grow & spread without any constraint, limit or fear. As the branches on different panels blend into each other, a symphony is formed and the music reverberates and takes the surroundings into it engulf. It celebrates the continuous never ending blend of cosmos that knows no borders or end. The centre of the installation would be lit up and lend it a soft luminosity as intrinsic to all cosmic objects or celestial bodies.
Meanwhile, to celebrate the free spirit and constant enthusiasm of young minds, a huge canvas installation will also be exhibited at the event named Tic-Tac-Toe. India is being touted as a young country, as the maximum number of citizens is below the age of 35. Through this installation, the spirit of free minds will be on display uninhibited and without any bars. The students embark on this journey of first conceptualising and then working on the theme of the magic that is going to unravel itself on the blank canvas stretch in front of them. The size of the canvas is estimated to be around 10*15 ft. (vertical) and 15*10 ft. (horizontal).
#Social Hearts is a design Boot Camp hosted by Pearl Academy, Mumbai Campus where individual students (11th Grade and above)/Schools/College Student Groups came in large numbers and use their creative prowess for a social cause. The top 5 entries are on display and for sale at the Pearl Academy stall. The proceeds will be donated to St. Catherine of Siena School and Orphanage.
So, gear up for the most-happening and visually appealing spectacle that is going to start as the soothing spring approaches. And don’t forget to celebrate the spirit of passion and bonding beyond borders by Pearl Academy at the event!
Some glimpses of the artwork to be presented at the Kala Ghoda 2016:
Written by Srishti Kar, a student of Pearl Mumbai.
**Laughter**!! **Clink of glasses!!**
**”Did you see who is here today?”**Whispers..!!**
**”OMG!! I love her shoes”**
“Guys meet Samir!! He is the CEO of Jean Claude Biguine, India…Samir!! Meet my students from Pearl Academy Mumbai!!”
In the winding lanes of Bandra, amongst the charming little boutiques and decadent patisseries, lay the new salon of JEAN CLAUDE BIGUINE PARIS, hosting the launch of the brand and the Autumn-Winter colour palette. But to us, it was our first step into the world which we have set out to conquer, rule and make our own.
‘The Art of Colour’, a stunning Fall collection of the hottest haircolors and trends, was launched as a joint collaboration by Wella professionals and Jean Claude Biguine Paris. The evening saw an inspired guest list, a mix of industry professionals, TV personalities, socialites, bloggers and distinguished members of the brand, who came all the way from France. Several famed personalities also made an appearance, including Kushal Punjabi and Suchitra Pillai. It was certainly a night to be remembered.
Rosé glinted and sparkled over the clink of Chandon glasses as delectable eats made their way through the people. The ambience was a beautiful harmony of vintage Parisian decor and mesmerising starry disco lights. The crowd mingled, laughed and swayed as we soaked it all in. The main event was the fashion show exhibiting the absolute best in colour, cuts and style. Jean Claude Biguine, after having ventured into makeup and nails previously, now displayed their expertise in the arena of hairstyles. And coming together with Wella, their showcase displayed the best of both worlds. While Wella is identified more with classic styles, Jean Claude has a more vibrant aura, and the two identities combined in a fantastic amalgamation. The show was kick-started with a welcome note by the fashion, beauty and lifestyle blogger Stephanie Timmins from Feisty Fox. The models swirled around the guests in ethereal gowns, in classic black and white colours, which set a perfect contrast to the eclectic rock chic hairstyles they sported. The balance of the bold couture hairstyles with the classic beauty of black and white, as surreal lights bathed us all in hues of pink and purple, seemed almost poetic as it sang true to the theme of the night, The Art of Colour.
The conclusion of the show gave way to the continuing merriment of the evening, as people swayed to music, ate, drank and clinked their glasses. To our joy, we even got acknowledged in the conclusive thank you speech, which was just the cherry on top, and the perfect end to a perfect evening. As we walked out with our gifts bags, away from the lights and music, we knew, this was just the start.
“Only legends leave a legacy behind that guides others to follow the path.”
Not everybody in this world has such magical hands that can create artistic masterpieces that are exquisite and simply breathtaking. Belongs to the ancient modernopolis of Ahmedabad, India, Errol Pires Nelson is a man with towering guru-like presence, godly white ponytails, and two extraordinarily long thumbnails (his weapon for some enthralling art).
Erroll Pires has devoted his whole life for a unique art of “Ply-split braiding”, a traditional technique utilized to make camel belts, containers of joy, belts and soft boards. He has refined, transformed, and reinvented its usage for over 30 years in what some would call an obsessive dedication, purposefully refusing the boundary between art and object. Erroll has redefined the form of art which will challenge the human minds and can resurrect the problems that one might be facing to join the centres of art and knowledge.
He joined the National Institute of Design (NID) as a student in 1970. The resource centre provided him his first introduction to the work of Fibre Artists from other countries. Erroll worked for nine years in the textiles and leather industry returning to NID in 1984 as a faculty member. His research into the techniques of ‘Ply-Split Braiding’ started around 1985, awoke a creative spirit of experimentation using this technique and has resulted in “some” pieces that might qualify as Art textiles.
The Guru himself is at Pearl Academy and will visit all the campuses from 31st August to 26th September. At Pearl Delhi, he displayed some of his artwork and interacted with the students about his life’s journey which is full of experiences and hard work on this uncommon topic. His hands, especially his thumbnails are the metaphors for creating such unique masterpieces which are acknowledged worldwide. Being a teacher for most of his life, Mr. Pires comes as an honest, humble and patient tutor who answers numerous queries of his disciples who are keen to learn this art.
Vandana, a student of PGFD (Level 1) said “Mr. Errol Pires is a true legend in this art and his work is a proof that there is no one in this world who can emulate him or his precision.”
Completely awestruck with Mr. Pires presence, she further added that “The technique is so addictive that once you start working on it, it is nearly impossible that you’ll leave the product till it is not completely finished.”
During the workshop, Errol also talked about various other aspects of Ply-Split braiding and how it is going to evolve as a technique in the years to come. He also discussed different kinds of weaving, braiding, and use of steel wire for the same technique.
According to Mr. Pires, it took almost 8 hours to make a complete container. While making a camel belt would take almost a year with 8 hours of work regularly on the product. His first experience with the famous camel belt marked a moment of epiphany for Mr. Pires. The belt is made of using sheep and goat hairs.
His repertoire extends from traditional camel belts to avant-garde three-dimensional objects and seamless dresses. You would be amazed to know that his secret weapon for this brilliant art work is actually not a secret – it’s his hands. His body of work is an amazing amalgamation of magnificent explosion of braided colors.
His vision, art, dedication towards this art is truly remarkable and enlightens our minds to think beyond the conventional forms of designing. It won’t be wrong to say that we are and will be in debt of this living legend for conserving the dying art of ‘Ply-split braiding’ and inspiring many others to carry on this legacy.
Students work on display during the workshop:
Wow, what a Success!
Living up to its expectations, the unstoppable bandwagon of Pow Wow created the buzz, the liveliness, the energy, the vibe which set the tone for all the new Pearlites before stepping into the world full of creativity and innovation. All the young entrants of the Academy participated in the event with full zeal and enthusiasm. Happy faces, cheerful moods, hi-fives, chirpy groups were making the inaugural event an affair to remember for the years to come.
The purpose of PowWow’2015 is to help new Pearlites unlearn, undo, unveil and unravel all the hidden mysteries which have occupied their minds during their schooling phase. Pow Wow is a series of super crazy workshops which introduces the fresh incoming students to a plethora of multi- disciplinary, energetic and multi- sensory activities- through active involvement – that is, through first-hand, investigative experiences, both hands-on and minds-on in nature. The young minds would be engaged both physically and mentally in investigating and manipulating elements in the surrounding environment.
Take for instance; a workshop on ‘Bamboo’ by Suresh Kumar helped students exploring the possibility of the material being a beacon, material of the next century. The workshop aimed at making the students develop not only art but also products which have a good aesthetic value. Students are making different objects and products with Bamboo. Two Bamboo experts have come in from Mehrauli and own a shop in Rajiv Chawk. A total of 30 students enrolled for the workshop. According to the mentor, Bamboo is a substitute for steel and plastic. Even houses in Uttarakhand are being rebuilt from the material due to its sturdy nature.
‘Sixth Sense’ is considered to be an ability of an individual to perceive the subtle-dimension or the unseen world of angels, demons, heaven or hell, etc. or to connect with it. An interesting workshop – ‘The Creative Connexxion’ by Renuka Taneja is inspired from this untapped dimension. Aimed at developing the senses of the young shining minds and enhance their intuition or sixth sense, this workshop will help students to design or create a better world in the future, she said. The touching motive of this workshop is to instil the feeling of gratitude, kindness, honesty and thankfulness among students towards each and everything present around them in this whole universe. We must say that is a beautiful initiative in the right direction to nurture the young minds!
Drama, acting, imitating, show business, et al have always caught our fancy since the childhood stage. At some point in our lives, we all have wanted to become a Hero or an actor who performs for the large crowd and entertain them with his style and moves. ‘Action Express’, a theatre workshop by Himanshu Mehta (Actor & Director) helped students in exploring themselves and shedding their hidden inhibitions through a series of games, activities and various exercises. Interesting storylines, funny concepts, spontaneous actions, cheerful participants have certainly enlightened up the whole workshop. The level of energy and enthusiasm shown by the freshers were commendable.
Everybody loves to Dance; this is one such word which gets our feet tapping, moving and grooving. A unique workshop ‘Dancing Bodies- Shifting Spaces’ by Aastha Gandhi focusses on movement generation through elements like geometry and images. During the workshop, the students were taught how costumes affect the movement of the body. The central line of the body is around which the body forms different shapes in various dance forms. Geometries of the bodies are formed around the central line of body. Changing dimensions of space is what this workshop aimed at teaching. It emphasized on opening the creative buds, so that the students see design, shapes, spaces and patterns and think with a design perspective.
Students thoroughly enjoyed the experience of this workshop as they showcased some of their favourite moves on interesting Bollywood numbers.
A popular saying goes as “Almost everyone with a camera on their Smartphone is a photographer.” Then there’s the other one that goes like “Anyone with a DSLR in his hand considers himself as a photographer.” Photography is an art which needs to be preserved for the well-being of our society. ‘Exploring beyond the Image’, a photography workshop by the well-known photographer Sandeep Biswas proved out to be a huge hit among the new entrants of the academy. He not only discussed the history of photography but also shared his wealth of experience with the participants about the contemporary advancements in this field.
He taught the students the art of reading an image; understand every single detail of image, perspective of photographer while clicking the image, the thought process while choosing the subject. Our budding photographers and young photography enthusiasts looked super happy after learning the new tricks from the master himself.
A super interesting material/craft workshop on ‘Rejuvenating Beads’ by Afsana Chaudhary explored the possibilities of creating products and a range of accessories to familiarize the students with the work culture of the artisans.
The workshop has been aided by Aghaz Group: a group started by 60 women who are skilled in the trade. Four artisans of the group, including the group leader and her daughter have come to teach the students the art. The experts are from Hapur, a village in UP. A group of 30 students attended the workshop and tested their skills with proper guidance from the experts.
This year Pow Wow worked around the theme ‘Ping’ which tends to generates response. Ping is considered as an online expression and is a measure of the latency we feel in everything we do, whether it’s clicking a link, posting a status update, sending a message, playing a game, uploading a file, streaming an online video, or anything else.
A gentle poke on the social media helps draw attention. When you poke your friend, you get poked back. Then you poke again, and get poked back again, and so on, called Ping-Pong poking. Response to stimuli- it encourages curiosity, awareness and tolerance towards new experiences.
Similarly, the sole idea behind POW WOW PING is to generate response or gather feedback from the participants by involving them through an array of activities and exercises. More than 1200 participants from four different cities made this fun-filled event a huge success and helped all the new entrants of the Academy to write a new beginning for the most the important chapter of their life, The College Life!
Check out all the excitement on our FaceBook
Our quest to find India’s 10 most creative minds through ‘Who’s Next’ scholarship program has come to an end. More than 1700 entries from all over the country were submitted in to win the prestigious scholarship. Adjudged by the ‘Who’s Next’ jury including renowned names from the creative industries – Manish Malhotra, Sussanne Khan, Rahul Mishra, Prof. Vikas Satwalekar, Mohan Neelkantan, Dr. Sanyogeitaa Chaddha and Dr. Priya Mary Mathew, the contestants were marked on various skill sets including their level of creativity, innovation, originality and ability to tackle complex problems. The competition proved to be a great platform for young & dynamic minds who wish to make it big at the top level while studying at Pearl Academy.
Want to know who made it to the top 10 and why! Here is a dope on the innovative ideas submitted by India’s most creative minds:
Sakeena Tayebji’s ‘Khana Do’ initiative was conceptualized keeping in mind only one goal – How could we think out of the box to solve one of the perennial problems – hunger, plaguing the mankind. She makes an attempt which couples human values such as philanthropy, love and caring with cutting edge technology such as smartphones, the internet and social networking.
Md. Umar from Tonk, Rajasthan, presented the idea of making fashionable yet affordable clothing for the ‘mango people’. His dream is to design clothes for people from all walks of life, so that no one has to bend their desires to live the life of their dreams.
Another innovative idea of an Eco-Friendly washroom was presented by Divyansha Rawat who impressed everybody with her unique concept. Her aim through her project is to eradicate the problem of wastage of water by recycling it for using it again.
Ambika Ajmani from Bhopal touched sensitive issues like gender equality and openness, female foeticide and abuse, illiteracy, women empowerment, youth depression, and eradication of poverty. Her vision is to bring a change in the society through collaborated efforts by reaching out to the people who are working on such causes to build a better nation.
Chinar Sharma from Dehradun has taken a beautiful initiative to help the cancer affected patients by designing fashionable clothes for them, which will break the monotony and will provide them a trendy look. Her main aim is to make the patients feel empowered and confident among themselves when they look into the mirror.
Nishtha Singh simply floored the judges with her beautiful creations which she made using the paint brush and colours to the maximum effect. Her artwork is mostly inspired by mythology, mystical and magical things depicting the beauty of nature, flora and animals, especially horses.
Sukriti Garg’s projection of a ‘Chair’ is used in her representation to portray a theme that if a person has just the right knowledge, then for him/her the world is a playground (as it is a chair and a book shelf too). Knowledge will get him the opportunity to showcase his talent to the world.
Shashank Shekher Singh discussed the serious issue of child marriage in his project; with this artwork his aim is to eliminate this evil practice completely from our society. He wants to convey this message that marrying at such an adolescent age can completely spoil the innocence, youth and dreams of a girl child.
India is a big country and is densely populated. The issue of ‘Overpopulation’ has been plaguing our country from a very long time. Garima Singhal made her project on this topic by using lamp as a metaphor to perfectly depict this ever-growing problem. Her aim is to create awareness among the masses related on this complex problem.
This ‘Mumbai ki Chori’ a.k.a Monica A. Vanniyar surely won the hearts of judges. She worked on the given theme – ‘World is my Playground’ in a unique manner. According to Monica, her creativity is the mirror image of herself and she also feels that entertainment is one of the best ways to express your feelings. Beauty of Nature, innocence of happiness, heights of achievements, kingdom of creativity, wisdom of entertainment, colors of emotions, simplicity of hard work are few pointers which were discussed in her presentation.
The projects who won this prestigious scholarship program were unique in concept and also have a mass appeal targeting the larger group of audience. The chosen candidates have won scholarship waiving off the whole tuition fee and an all-expense paid study trip to the USA offered by Pearl Academy.
Heartiest Congratulations to all the winners on making it big with Pearl!
«Pearl Academy launches UG and PG courses in Luxury Brand Management and Fashion & Lifestyle E-Commerce to feed the growing appetite of Indian market with competent global professionals»
India is one of the fastest growing luxury markets and is set to touch $14 billion by 2016 as per a recent KPMG Assocham study. Surpassing this is the Fashion and Lifestyle E-Commerce as E-tailing is expected to grow to $32 billion by 2020 according to Technopak. These two domains have already started showing plenty of appetite for the skilled professionals and it will only increase in the coming future. In sync with the evolving Indian market and its requirements, Pearl Academy launches UG and PG courses in Luxury Brand Management and Fashion & Lifestyle E-Commerce. The courses were launched at ‘What’s Next – Winning Ideas in Creative Business’ organized by the School of Creative Business of the Academy on March 12, 2015 at Four Seasons Hotel, Mumbai.
The international industry integrated 3 year BA Honours Courses and the 2 year PG Diplomas have been devised to churn out highly competent and global professionals who have great scope in marketing & communications, merchandising & buying, brand management, consultancy, distribution planning and other related areas in the luxury and e-commerce industries. The B.A. Hons. Courses are delivered in conjunction with Nottingham Trent University (NTU), UK and the PG Diploma courses are validated by Domus Academy, Milan (Italy).
Mr. Sharad Mehra, CEO, Pearl Academy, said, “We are extremely excited as we launch these two courses along with the industry. We are looking forward to being able to train talent that will add and grow the e-commerce and luxury dynamics of the Indian landscape”.
The Luxury Brand courses were launched by Tikka Shatrujit Singh, Advisor – Louis Vuitton I Fendi I Berluti, who was also the Guest of Honour at the event. “ We are excited about introducing more talent to the world of luxury. The industry is extremely dynamic and is always on the lookout for new-age talent to add to its think set.”
Biren Vaidya, Managing Director, The Rose Group said, “Luxury is an exciting industry; you are on the treadmill and you have to keep running harder and harder to create that little bit of edge for your customer. The customer wants more; the lifestyle shift that India is witnessing at this moment is what luxury is all about. For the students today all that I want them to know is that no matter what you study, you get trained to sell luxury by teaching yourself to love it and live it, and only then will you be able to sell it to the customer.”
S, Nagesh, Non-executive Vice-Chairman, Shoppers Stop, launched the courses in Fashion & Lifestyle E-Commerce. “It is imperative for a company to channel their resources in a manner that you actually listen to the customer, be a part of their lifestyle, build their aspirations and actually walk that journey with them. It is great that courses like these are getting introduced to actually hone our talent towards that direction.” said B. S. Nagesh.
Mahesh Murthy, Managing Partner, Seedfund, had this to say “In the old world, competition was rising; in the new world, dominance and monopoly is rising. That is why it is very important that you focus on creating a unique and excellent product to fulfill an unfulfilled need and focus on ensuring that that product masters in design. It is important that you create a product that will have the ‘WOW’ factor.”
The eminent speakers included some of the most celebrated names of the industry including Biren Vaidya, MD & Creative Soul, The Rose Group; Mukesh Gajra, CEO, CaratKraft.in; Neeraj Nagpal, VP-Buying & Merchandising and Sourcing & Supply Chain, Pantaloons Fashion & Retail Ltd. (Aditya Birla Group); Parveen Shaikh, Entrepreneur-Luxury I Youth I Education (Ex-LVMH); and Satish Gokhale, Director, Industrial Design, Design Directions Pvt. Ltd.
What’s Next, an initiative of Pearl Academy, is a series of Intellectual workshops and confluences, ‘What’s Next’ stands as a beacon of revolution in the design space bringing together prominent global thought leaders to deliberate on key issues and ideas towards tomorrow in Design and Design Education.
This is a very common expression by most of the Indians when it comes to talk about condoms which are a taboo subject in India. The topic of sex or precautionary measures such as condoms is generally avoided in public places or otherwise.
But, the well-known youth condom brand SKORE condoms which has also done a lot of innovative campaigns to promote condoms’ awareness in the masses, conducted India’s first design contest and fashion show ‘SKORE Fashionista’ in Mumbai to break the barriers of taboo towards condoms recently. And, 7 teams of Pearlites participated in the fashion show supporting the cause.
In total, 21 students with 3 in each team from the Post-Graduate Fashion Design course at Pearl Academy’s Mumbai based campus participated in the event. Pearlites submitted 1 designer costume per team making it a submission of total 7 garments in which 70% of the garment was created with the help of non-lubricated condoms and wrappers.
Students created different textures and showed an excellent design execution and team effort. It was a great learning experience for them not only in terms of exploring an idea, a material but also helped in what the show set out to achieve ‘Normalising’ the use of the term ‘Condoms’.
In the fashion show, 36 teams with 78 students participated who were from many prestigious design and fashion institutes such as INIFD, WLCI, et al along with Pearl Academy. The show-stopper was the gorgeous Mugdha Godse who wore a scintillating outfit designed by one of the participants at SKORE Fashionista.
Check out what the teams from Pearl Academy Mumbai created and showcased at the fashion show:
Team 1- Rinkle Cheda, Nilima Bohra, Karishma Kachela
The team intended to spread awareness about unsafe sex and prevent aids so that all the colors of the life are nurtured. The team tried to use a band showing the sign of HIV-AIDS represented by halter neck and the skirt consists of different textures made by the wrappers of condoms.
Team 2 – Sakshi Jhunjhunwala, Vaishali Kedia, Divya Jain
Theme – Be A Hero For A Better World
CONDOM! CONDOM! CONDOM! Say it loud. Don’t be ashamed. Don’t throw away your second chance, be smart and use a condom. This piece of plastic, considered to be a thing of shame is nothing but a life jacket, your SAVIOUR or HERO in disguise.
Team 3 – Sargam Mehra, Arwa Arif, Darshana Goenka
The team’s concept is about parents, especially the mothers educating their children about consciously practicing safe sex and making them aware of the repercussions including STD’S like HIV/AIDS if they are not careful.
Team 4 – Akansha Agarwal, Saloni Bafna, Archie Sinhal
Theme – Kamar Kasso – Take Charge
There is a special place for women in Indian mythology such as goddess Durga has the capability to suppress and destroy evil and injustice or Maa Kali who killed the demon Mahishasur. The concept portrayed in the garment depicts the fearless and bold attitude of a woman who does not inhibit herself to buy a protection and taking charge.
Team – 5 Aashi, Riya Garodiya, Dimple
Theme – Seductive Bollywood
Bollywood acts as a seductress for young and old alike. The temptation of fame, money, sex lures even the best of men in the dusky world of cinema. But, none remember to aid themselves from a variety of problems that this world might provide. Team’s creation is a saree that represents both the seductive Bollywood and the protection one needs to use with her. After All You Have To Be Dumb, To Not Use A Condom!
Team 6 – SHUBHANGI JAIN, RIYA PATEL, PALAK BHATNAGAR
The concept is to create a garment which is made out of condom but it won’t look as if it is of condom. The team made a fit pencil skirt and a loosetop to show the narrow and wide mentality of society. Students also used light and dull shades in their garment to show the same.
Team 7 – Rutuja Kumbhar, Aadya Vats
Theme – Condom Queen
The team created a circular skirt with red panels and a sweetheart neck top. For decorative look, students used pearls and made condoms look like flowers.
Teachers and students at Pearl Academy get together to work towards making a difference
10th November, 2014, Mumbai: Pearl, the leading higher education institute in design, fashion and related businesses, observed the “Global Days of Service” from 3rd Nov to 9th Nov, 2014 in Mumbai. This initiative was an opportunity for all the campuses of Pearl Academy, including Andheri East located campus, to collectively work towards making a global impact by volunteering to do something that can bring about a change in the society. The Academy is a member of the Laureate International Universities network, which has a presence in 29 countries serving more than 950,000 students.
During this week long event, Pearlites worked on the AIDA (Awareness, Interest, Desire and Action) model. They also worked towards learning about the various issues in the society and the methods of services used by interacting with NGOs which helped students select an issue and create a plan to tackle it. The team involved then, evaluated the resources and took guidance and help from the expert mentors present to create a strategic outreach. Additionally, architect Rakesh Amin who specialises in designing senior care homes for elderly citizens with special needs such as dementia, Alzheimer, etc. was invited for a special lecture which inspired the students to create such designs which could make the lives of the elderly citizens better.
With the help and guidance of SilverInnings, an NGO which works with Help Age India on issues faced by elderly citizens in the Indian society, the team at Pearl Academy zeroed-in on the activities for the week. They visited the Kisan Gopal Rajpuria Vanprasthashram in Gorai, where they spent a day with 110 elderly citizens at the home and took an initiative to understand their problems in depth. They contributed and made the most of the day by planning exciting activities which got the members of the old age home involved and enthusiastic.
Speaking about the initiative, Ms. Bulbul Chaudhary, Director, Pearl Academy, Mumbai, said, “At Pearl Academy, we believe in inculcating the best values among our students, in a way which allows them to explore their creativity and use their skills towards the benefit of the society. Our endeavor is to enable them to think beyond the conventional and provide holistic solutions for problems that people face on a day-to-day basis. This initiative is a great opportunity for students to understand the challenges faced by different sectors of the society and work to make it better.”
As a part of Laureate International University’s Global Corporate Social Responsibility initiative – ‘Here for Good’, Global Days of Service is an opportunity for the institutions within its network to come together during this one week to make a worldwide impact.
Pearl Academy Now in Mumbai & The Charcoal Project National Scholarship in Alliance with Sussanne Roshan
On the 15th of April ‘14, Pearl Academy launched its all-new campus in one of India’s most creative cities- Mumbai. This launch set a new milestone for Peal Academy all together. For the very first time, Pearl Academy has come together with the successful and very talented Sussanne Roshan in light to Ignite Creativity by joining hands with the academy offering ‘The Charcoal Project National Scholarship’.
“It is really exciting for Mumbai that Pearl Academy is coming to the city,” says Sussanne Roshan at the launch. This full four year long scholarship will be offered to three highly motivated, ambitious and talented students in the creative industry and three other students will get the opportunity to attend the amazing ‘Artfest’ at Santa Fe College of Art & Design in Santa Fe, USA. The ‘ArtFest’ is a full paid 3 weeks long festival where artists, designers and students from more than 40 countries participate.
Pearl Academy has set a very high benchmarks in the quality of education, employability, international exposure and has presented numerous successful alumni to multiple creative industries in the last 20 years. Sharad Mehra (CEO, Pearl Academy) says Pearl Academy is committed to replicate the same in Mumbai.
At the event, Alumni’s & Sussanne Roshan emphasized greatly on the term ‘Inspiration’ and what it means to them.
“Who do you take inspiration from? Above every other voice you listen to your heart. You listen to your heart and you know the right direction.
Bandra 190 is a concept store where Charcoal project is held. There is no agenda. Take a step at a time. If it feels right, then do it.
Continue to something meaningful and contribute to the lives of young design students. It is important to have inspiration and have a mentor.”
– Sussanne Roshan
“Design is a thought which should provoke you, instigate you, calm you, seduce you.
Any design has that kind of effect on a person.
A good design should have a serene and calm effect on me.
Design and feelings go together. If a design evokes feelings, it’s a great design.”
– Harshdeep, Alumna
Each member who is and has been in the past associated with Pearl Academy had some fascinating and inspiring stories to tell about their journey. Amongst the esteemed guests present the most notable Alumni were Leon Vaz, Vaishali Shadangule, Karan Bajaj supporting us at this new milestone. Watch what they have to say about their journeys.
In all, this was an absolutely fabulous launch. Excellence at its best!