With an aim to provide a platform and encourage entrepreneurship amongst alumni and students, Pearl Academy launched ‘Canvass’- the Incubation Cell at its Noida campus. The focus of this initiative is on the three core areas of providing Infrastructure, Mentoring and Investment, to the budding entrepreneurs.
This platform will provide students and alumni an opportunity to nurture their business ideas and bring them to fruition. Shri Pankaj Singh, MLA & General Secretary BJP, Uttar Pradesh inaugurated the incubation cell amongst presence from students, faculty and industry representatives.
To encourage the spirit of entrepreneurship amongst students, Pearl Academy hosted two panel discussions on topics such as ‘Bridging the gap between academic & startup requirements, better startup culture & responsible entrepreneurship’ and ‘Changing length & breadth of Indian economy and entrepreneurship as a new game’, with industry experts from Sheroes, ispirit,Innov8 as well as representatives from StartUpIndia. The discussions touched upon various critical aspects of nurturing and building up a startup enterprise. The knowledge sharing sessions were well received by budding entrepreneurs.
Commenting on the launch of this initiative Nandita Abraham, CEO Pearl Academy said “With the constant growth of design industry in India, more and more young designers are turning entrepreneurs. As educators, our role has also assumed a bigger responsibility by not just believing in their bold ideas, but also to take a step ahead and provide support to fuel our students’ growth as entrepreneurs. I am sure that this initiative will provide critical support and help to our young budding entrepreneurs to transform their innovative and ingenious ideas into a reality.
Sharing his thoughts Shri Pankaj Singh MLA & General Secretary BJP, Uttar Pradesh said, “India being a young nation needs more and more initiatives that encourage youth to become self-reliant. The inauguration of the ‘Canvass – Incubation Cell’ is a step in right direction by Pearl Academy. I congratulate them for having a vision to empower the young creative minds that will go a long way in supporting and realizing the dream of StartUpIndia.
The dedicated 625 sq. ft. facility will provide fully equipped work stations along with wi-fi, meeting rooms, storage space for resources and access to facilities such as laboratory and library. Apart from providing this vital infrastructure, Pearl Academy will also provide mentoring to its alumni through workshops, online modules by domain experts and strategic networking with investors to make these ideas – a business reality. The center is also designed to provide funding assistance to budding entrepreneurs through interactions with angel investors, seed funders etc.
At Pearl Academy, our students are at the center of everything we do and Canvass is yet another initiative to nurture the bold ideas of our students and see them becoming a reality!
Know more about Canvass.
Our annual college fest, Pearl Utsav made waves with more than 2500 college students from across the city coming together for a memorable day. The energies were sky rocketing with many fashion shows, music competition and dance competitions. Artists like Sukhe and DJ Zaeden got the buzzing with just the right music
School of Creative Business students attended a conference on ‘Digital Marketing and Omni-channel Experience’ by the winner of Asia’s top 25 Marketing Professional for 2016 by Asia Retail Congress, Rahul Tripuraneni who heads Marketing @ Arvind Internet Ltd in Bengaluru. On one hand, these students who were on their study trip to Bengaluru got hands-on learning experience on the production process by visiting various factories, on the other hand, this session by Rahul helped them understand the final stage of Marketing & promotion through newer channels.
Two alumuni of Pearl Academy namely Mr Sudhanshu Jain, graphic designer at Alma Mater and Hiya Madhu, Assistant Marketing Manager at Arvind Fashion Brands Ltd. shared their own journeys from being college to now being thorough professionals. An interactive Q&A concluded the successful session.
Before the speakers could bid curious students a farewell, they were greeted with token of love and appreciation by Dr. Poonam Kumar, Ms. Ritu Jain and Mr. Bhaskar Das on behalf of Pearl Academy.
Knowledgable and helpful as it guided us through the future and current prospects of the digital world.
It was extremely insightful and helped in putting everything in perspective.
It gave us new insights in digital marketing.
Attending the conference was a great learning experience
It was an enlightening and knowledgable session. Mr Tripurnaneni’s session along with the Q&A round gave me a detailed understanding about how digital marketing works and the skills required to be a part of such teams.
Being a digital marketing enthusiast, I was able to gather a lot of information about the problems that creep in, the industry environment and the real world scenario while one works for digital market.
The session on digital marketing gave an insight into how digital marketing actually works with practical examples. The questions asked were rightfully answered and all doubts were cleared. It also made us realise the importance of DM and how it is the next big game of the industry and that we should make all attempts to learn to be digital marketers.
Talking to Hiya was really helpful and informative. It gave us an idea about the digital world and the career oppotunities in digital marketing.
Know more about School of Creative Business HERE
As the word is out that the fifth day of AIFW AW’17 will present the Pearl Portfolio. Portfolio has been a signature event of Pearl Academy for the last 23 years and has been an annual launch pad showcasing the work of graduating students pursuing their goals in fashion as well as related industries. Day five will witness five shows by the School of Fashion, Styling and Textiles of Pearl Academy, featuring over 600 ensembles by 350+ students.
As Sunil Sethi, President, FDCI stated, “We are delighted to present the Pearl Portfolio as it is a creative space, which fosters fresh ideas through enabling design education. As a leading body that promotes design excellence, this collaboration will give an opportunity to greenhorns, to have an eclectic vision for the future.” Here is just a teaser of some of the path-breaking works of student one can expect to witness at the event.
1. Sabi – This range by Rishikesh Maskar is being curated from an inspiration derived from a Japanese aesthetic of ‘Sabi’ which means ‘The Bloom Of Time & Gradual Degradation Of All Things In Nature’. It talks about how certain things, no matter how old, hold importance in life with all their imperfections due to age. The garments are conceptualized and designed out of waste textiles from factories and katran markets by up-cycling, reconstruction and zero-waste methods which contribute to the sustainability of resources and to minimize the overall textile waste caused due to fast fashion.
2. ‘Rabari’ inspired from the nomads of Gujarat. Student Supriya Jain says, ‘I want to be the source here, to spread knowledge on who are they, and what makes them special as people having been losing the value of what is authentic and what makes India’. Hence, a small Initiative, where she wishes to put herself in their shoes and revamp their clothing, embroidery etc in such a way that even in today’s world, their tribe holds the same value as it did before. The colour palette is inspired by the environment. The fabrics used are 100% handloom; 100%cotton, sheep wool, promoting the power of handlooms.
3.Gyakusetsu(Japanese for Paradox) by Vrinda Arora is a culmination of the old and new, an aesthetic turnover from natural adversities, Japan is the perfect specimen of a cultural paradox. This reflection helps build upon Autumn/Winter 2017-18, a collection aiming to bridge the gap between the extremes, yet coexisting effortlessly
in order to create a distinct identity for a wearer who believes in minimalism and comfort. Taking its silhouette direction from traditional japanese garments,the Kimono and the Hakama, the range has been designed to cater to a
casual/street wear style, keeping the look extremely relaxed. The fabrics included variations of woolen blends both heavy and light weight. The colour palette comprises of soft pinks and lilacs that move towards deep purples and maroons.
4.Student working on ‘Apatani Tribe’ collection says – ‘My inspiration comes from Tribes, it is an autumn winter collection and my collection take cues from the Ancient Culture where the tribes still continue to live a hard and non-materialistic life. This collection uses shawls of Arunachal Pradesh tribes. The garments embrace simplicity have straight silhouettes and warm color story.’
5.‘Raunaq’ by Devyani Kharbanda is a collection that uses nothing but just ‘Katran’. The garments are made out of waste material and developed by using various techniques into interesting surfaces which are usable and wearable.
If this sounds exciting to you, come join us this Sunday at Amazon India Fashion Week to witness more of such ground-breaking work by our graduating batch from Fashion Design and other related courses. Join the EVENT NOW.
Like the river water flows smoothly, like the tree grows unknowingly, likewise our time flowed in Pearl Academy. It felt like a gentle breeze came and flew away giving us some memorable moments.
Everything went so undisturbed and smoothly that it’s hard to comprehend. It all started on 22nd September 2016 at 9:41 am when we all were settled in the bus and after few minutes the journey to experience those “22 years of nurturing experience “at Pearl Academy began. It was 11:13 am when we reached the place, we all were looking forward to working with the faculties and students of Pearl and our hopes got high when we realized that the faculties there were very friendly and ingenious. They assisted us from the start to end. They made us realize that no matter what the circumstances are, they will help us out to accomplish our goal.
At a leisurely pace, time drifted and we were getting into it. Between all this, there was a time when one of the faculty indirectly stated, “You can dominate your goal only then when you know its weakness and power”. Those were the words which etched in my mind, maybe to all my comrades present there. As I mentioned earlier, all the moments, all the fun and everything was a gentle breeze, which came to lend us some enjoyable time but there is a balance between fun and sorrow. The same we experienced when we heard that this workshop was going to end by 4:00 pm.
And with the flow of time, it was 4:00 pm when everything came to pause and all the elevated fun crashed.
We all were regretting and were just left with the possibilities like if we had more time to work with the faculties, it would have been more fun.
But we know somethings can’t be changed.
After attending the whole event we settled in the bus by 4:23 pm and finally with a group photo made it a memorable day.
You can look out for next A Day at Pearl on Pearl’s website.
Pearl Academy unleashed a spool of creative energies in its second year as design partner of the Kala Ghoda Arts Festival, the country’s prestigious art and cultural event in Mumbai.
In a creative blend of imagination and talent, students encouraged a dialogue around the environment and sustainable practices through their art installation Cosmic Coalesce and recycling project Junk Genie, which created magic out of junk. The recycled products, a huge hit with the audience, were sold at the venue and the proceeds will go to St. Catherine of Sienna Orphanage and School of Bandra West. In a display of infectious joie de vivre, Pearlites also painted live on a large blank canvas at the venue.
India’s largest private institution for design, fashion and creative business, Pearl Academy believes in creativity beyond borders. Students collected unwanted or broken articles from households and worked with their faculty at Pearl Academy to creatively transform them into planters, key-chains, wall-clocks, decorative lights, colorful baskets, wind chimes, wall-hangings, recycled tyre seats, candles, etc.
On encouraging the spirit of Remake, Reuse, Reassemble and Recombine, Virat Bapat, faculty mentor for Creating Magic Out of Junk initiative said, “We reoriented common junk in interesting ways to create functional lifestyle accessory items, conceptualized and executed by the students themselves. The students are working towards a good cause and they have learnt a lot in the process.”
Shradha Vidulkar, student at Pearl Academy shared, “This has been an amazing learning curve for me. The faculty helped us practice some basic concepts of design, which made the product beautiful and also added to its utility.”
The Cosmic Coalesce, symbolizing creativity beyond borders, is composed of 16 metal frames, with illusory layers of embroidered fabric, lit up at the center for a celestial glow. It’s a vision of cosmic oneness, with arching branches and trees, created using hand embroidery, appliqué work, weaving and burnt-out print techniques, resulting in a synthesis of depth and color.
The metal frames are divided into four layers with four specific walls. Fabric is stretched on all 16 frames, each serving as one side of a vertically oriented cuboid. There are four such cuboids inside each other. Explaining the concept, Ruchita Verma, Director, Pearl Academy Mumbai said, “India is associated with gorgeous fabrics, which are spread across states and societies. According to Indian tradition, all parts belong to a whole, and must ultimately return to it. What better way to depict this than through the Cosmic Coalesce?”
She added, “It has been our endeavor at Pearl Academy to constantly mentor and nurture creativity of our students. An installation is a good way to challenge their creative intellect and have their creativity blossom.”
Painting live on a canvas at the Kala Ghoda Arts Festival also gave Pearlites an expressive outlet to translate their emotions into powerful paintings. Sharing her experience, Krutika Shah, a communication design student at Pearl Academy said, “This has been an amazing learning experience for me. It has given me the freedom to experiment and express my creative streak. It was great fun to work on a concept like this.”
The artworks created by students of Pearl Academy were on display at the Kala
Ghoda 14th February Arts Festival till 2016. Pearlites work – Cosmic Coalesce, Junk Genie and Live Canvas painting which caught the attention of many were also covered by the leading national daily Hindustan Times. And here’s to the Pearl Academy’s Mumbai team who made it all possible.
One of the most awaited art festivals in the country, Kala Ghoda Arts Festival is back! This year Kala Ghoda will open its doors from 6th to 17th February 2016. Offering a huge kaleidoscope of music, dance, theatre, literature, food, street stalls, cinema, workshops, visual arts, urban design and architecture and heritage walks in the store, this 12-day extravaganza promises to be a riveting ride like never before.
The Kala Ghoda Arts Festival is a community celebration of the arts within one of the most beautiful and historic precincts of Mumbai, The Kala Ghoda Art District.
Last year, Pearl Academy collaborated with the Kala Ghoda Arts Festival (KGAF) as Festival Design Partner. Continuing their association, this year as well Pearl Academy will add a dash of spice and colours to the festival which takes the stakes a notch higher.
With an entire brigade of creative minds Pearl Academy is taking a new initiative called ‘Junk Genie’ – for the pre-Event, we appeal all Mumbaikars to share the household waste and trims with us and our students will work on them to create something interesting, there will also be an art installation on ‘Cosmic Coalesce’ – Environment and creativity without borders, and a canvas painting themed ‘Tic Tac Toe’ were too to be displayed at the event.
Furthermore, Pearl Academy, Mumbai campus is also hosting a design boot camp named as #Social Hearts.
Pearl Academy with the support of Hindustan Times will collect the waste from the city, Pearlites will don their creative side by making interesting art pieces out of scrap. These works of art will be displayed and up for sale at the festival and all proceeds will go to St. Catherine of Siena School and Orphanage.
Next will be an art installation “Cosmic Coalesce” that will aim to create an illusion through layers of fabric representing trees, branches co-mingling into each other and generating depth and colour synthesis. The embroidered motif/ image on all the four sides of the installation will represent a tree form, found anywhere or everywhere, whose branches grow & spread without any constraint, limit or fear. As the branches on different panels blend into each other, a symphony is formed and the music reverberates and takes the surroundings into it engulf. It celebrates the continuous never ending blend of cosmos that knows no borders or end. The centre of the installation would be lit up and lend it a soft luminosity as intrinsic to all cosmic objects or celestial bodies.
Meanwhile, to celebrate the free spirit and constant enthusiasm of young minds, a huge canvas installation will also be exhibited at the event named Tic-Tac-Toe. India is being touted as a young country, as the maximum number of citizens is below the age of 35. Through this installation, the spirit of free minds will be on display uninhibited and without any bars. The students embark on this journey of first conceptualising and then working on the theme of the magic that is going to unravel itself on the blank canvas stretch in front of them. The size of the canvas is estimated to be around 10*15 ft. (vertical) and 15*10 ft. (horizontal).
#Social Hearts is a design Boot Camp hosted by Pearl Academy, Mumbai Campus where individual students (11th Grade and above)/Schools/College Student Groups came in large numbers and use their creative prowess for a social cause. The top 5 entries are on display and for sale at the Pearl Academy stall. The proceeds will be donated to St. Catherine of Siena School and Orphanage.
So, gear up for the most-happening and visually appealing spectacle that is going to start as the soothing spring approaches. And don’t forget to celebrate the spirit of passion and bonding beyond borders by Pearl Academy at the event!
Some glimpses of the artwork to be presented at the Kala Ghoda 2016:
Hansraj College witnessed a compelling, informative and eye-opening round of the Creative Career Conclave, an initiative by Pearl Academy.
The big auditorium was aptly filled by the large gathering of more than 250 enthusiastic students. The creatively charged audience at the conclave was enthralled by the rich information and knowledge that the esteemed panellists shared with them on several creative careers. Students wanted to know more about ‘Careers of Tomorrow’ and with Pearl Academy introducing courses in niche segments such as Sports Business, Fashion & Lifestyle eCommerce and Journalism & Mass communication, the conclave became all the more relevant.
Ms. Jyotsana Raghunathan, Associate Professor, Pearl Academy donned the anchor’s hat to initiate the event. The experts present during the conclave featured names like well-known fashion designer Rina Dhaka, Principal Architect Manish Gulati (MOFA), ace photographer Rohit Dhingra and Dr. Bhavna Chaddha- Head Corporate Relations, Pearl Academy.
Rina Dhaka started the session with emphasis on various aspects of fashion designing and discussed hardships associated with the glamorous world of fashion. To a query on the scope of Fashion marketing in India, Rina said, ‘Marketing is a wonderful medium to communicate your thoughts among the masses if you have good communication skills you can become a good seller. Every Fashion designer or a Fashion house requires good marketing professionals to promote or sell their brand in the market.’
The second speaker Manish Gulati – Principle Architect, MOFA carried forward the discussion further and gave important insights into the world of architecture. “Architecture as a field leaves you free; it opens up a lot of dimensions to play with.” He talked about his journey which started from Retail, Exhibition and Events and finally finding his passion in architectural and interior design practice.
Talking about his inspirations, Manish said, “When you observe the world around you; its hues, textures, psyches, people, diversity, landscape, all become a part of a collective consciousness.”
In his impressive portfolio, Manish has designed the launch of Virgin Atlantic in India, 25years of India Today, Delhi Daredevils (Delhi) office and various big profile government infrastructures. He ended by saying “Design and architecture go hand-in-hand and requires an innate passion for it to make a career out of them.”
Dr. Bhavna Chaddha, AVP Corporate Relations, Pearl Academy, threw some light on the recent news about Startup India that was launched last weekend. She talked about the Action Plan which includes some amazing incentives for startup entrepreneurs such as a massive Rs 10,000 crore fund. The government has also proposed to create a new category of business (“Innovative Startups”) with guidelines that will make it easier to start these businesses. Further, she added that Pearl Academy will soon launch its own incubation centres across all its campuses to promote the budding ideas in the innovation space.
The session with the industry experts was in line with Pearl Academy’s objective to guide and empower students with knowledge and perspective, which would further enable them to assess their future and be somebody tomorrow.
“Not every Indian designer wins an International acclaim quite that often, but when it does, it makes it big.”
Delhi-based designer Suket Dhir’s brand Suketdhir won the famous ‘International Woolmark Prize’ this January 2016 at the Pitti Uomo (the biannual menswear trade show) in Florence, Italy. The award recognises design excellence using merino wool.
Dhir made it to the list of six finalists from over 70 nominees around the world, before winning the award. He quoted to NY Times on his win “I didn’t expect it, but I was hoping. My god was I hoping. This is the most beautiful and surreal moment for me, my family and all my team back in New Delhi. It is a real game changer for the house of Suketdhir.”
Launched in 2009, the brand wins a cash prize of $70,000, and also partnerships with department stores around the world to sell the winning collection. This award will steady the career ship for fledgling designer’s career. Dhir said that while he wanted to go international, he didn’t have the right contacts. So, this win will provide him the perfect Launchpad to grow his name globally on the fashion circuit.
“The judging panel said it was impressed by the collection’s contemporary take on classic Western tailoring with an Indian twist – homage to the style of his grandfather that marries sharp lines with a romantic sub continental fluidity,” the New York Times report further stated.
In 2014, designer Rahul Mishra also bagged the similar award in the women’s wear category.
Earlier last year, Suket Dhir also shared his valuable inputs with the fashion design students of Pearl Academy Noida. During the chat with the Pearlites, Mr. Dhir quoted the importance of organic fashion in the near future. Dhir also runs a Weddingwear and Womenswear capsule but these are not his priority list.
Check out more of his work: Here
“Leadership is not wielding authority – its empowering people.”
‘OFFLINE’ is a unique initiative by the Research and Curation team of the School of Design at Pearl Academy. It is meant to be an informal and collegial yet a robust and rigorous forum for faculty to present previous, current, or future research projects and ideas. Here, the faculty propose discussion around professional projects that provoke or are able to lead to a research investigation.
Such intellectual and thought provoking initiatives are laying a strong foundation in the field of Design and expand the array of opportunities to play with. The title suggests the valuable intellectual ‘labour’ our academicians engage in when they are not ‘online,’ that is after fulfilling their teaching and administrative duties.
Let’s briefly walk through the topics covered in this super exciting series called ‘OFFLINE’.
• ‘Textile Tectonic’ by Dr. Anuradha Chatterjee (School of Design) – The inaugural seminar exposed the textile and sartorial foundations of architecture through the writings of John Ruskin. Dr. Chatterjee’s made a presentation on the Transformations/ Text / Tectonic/ Textile which depicted John Ruskin’s architectural historiography as ‘creative’.
• ‘Design and Fashion: Method and Madness’ by Dr. S. Badrinarayan (School of Design) – Dr. Badrinarayan’s talk considered the role of method and madness (where madness is interpreted as arbitrariness, a chance eruption into the calm waters of the method) in the parallel disciplines of architecture and fashion.
• ‘Green Energy Retrofit’ by Manisha G Das (School of Design) – In the third instalment of the series, Ms. Das discussed the findings from the study that was initiated at SUM@ark during the presentation. It is part of a series, which constitutes the research identifying parameters that may catalyse Green retrofits within residential built stocks in urban precincts.
• ‘Portents and Prospects of Corporate Social Responsibility in India’ by Dr. Poonam Kumar (School of Creative Business) – The primary aim of the research is to understand the development of CSR policy in India over the past few years. The paper she presented also examines an in-depth analysis of current DPE (Department of Public Enterprises) guidelines, GRI (Global Reporting Initiative) reporting and its implementation in few companies in India.
• ‘MILLENNAGOGY’ (Teaching Design in the Digital Age) by Nidhip Mehta (Head, School of Design) – Digitalism is the new technological heroism. This research emphasized the fact that history doesn’t exactly repeat itself, but it echoes itself. In the past, design pedagogy tended to be ahead of the technological curve, but now the design academia is now facing a crisis that hasn’t been seen in 150 years. In this presentation, Nidhip aptly explains how we got here, what it means for the current student generation, and what to expect in the future.
• ‘Wearable Structures’ by Rashmi Malik (School of Design) – An interesting study carried out by Ms. Malik aims to break the monotony of the traditional jewellery and encourage the use wearable structures. In her presentation, Ms. Rashmi discussed the benefits of Computer-aided 3D jewellery modelling, which is an excellent tool to supplement the conventional approach of representation (freehand technical drawing) and the traditional jewellery techniques, in order to be able to develop projects from the design phase through the development stage and up to actual production. Her ongoing research focuses on parametrically designed jewellery via computational tools and hybrid explorations among the several design disciplines.
OFFLINE occurs fortnightly on a Friday late afternoon, a great way to celebrate the end of the week. With its increasing popularity, ‘OFFLINE’ is seen as not just a gathering but a culture – “a culture of reflecting thoughts, sharing ideologies, investigating issues, and synergizing the creative intellect at and beyond Pearl!”