“I was not able to help my sister but then I decided to help all those sisters who face the same problem.” says Kartik Verma whose maiden project ‘Assuage Mom’ took him to the top 3 positions at the Global James McGuire Business Plan Competition. The project that caters to the pregnant and nursing women, has already received huge appreciation at International level for its perfect value proposition and unique target audience.
Kartik is a Level 3 student of Fashion Business Management (FBM) at Naraina campus of Pearl Academy. Talking about the journey of his ambitious project ‘Assuage Mom’, Kartik says, “Assuage Mom was conceptualised in level 2 of my graduation when we were supposed to develop a business plan to fill the market need gap. Many ideas came to my mind but they were not beneficial for the society. So, I thought of listing down the products that would be beneficial for any of my family member. And, that’s when I thought of solving my sister’s problem. She had to think twice before going out with her baby about her clothes and the place. Many a times she ignored outings so that she could feed her baby comfortably.”
‘Assuage Mom’ is an exclusive brand developed to provide clothing for nursing mothers, especially catering to the Indian culture where feeding is considered to be a very private practice. As a brand, Assuage Mom not only fulfils the functional parameters but it is also high on fashion quotient to meet the needs of the contemporary Indian women.
With the rapid increase in number of working women professionals, there is a huge need gap of such products to support them in maintaining a fine balance between personal and professional lives. The idea behind this is to make these super moms look good, confident and not restrict them from their day-to-day activities. She should look a gorgeous and proud mother with no hints of shyness or embarrassment.
Another major USP of the brand is the organic fabric used in manufacturing the garments, which makes them eco-friendly and sustainable. Also, these clothes are skin-friendly, anti-bacterial and softer than cotton that will pamper women during this most important phase of their life.
While designing the product line, factors like comfort and convenience were given utmost priority to provide the mother a soothing experience. These garments will comfort moms in their last trimester of pregnancy and will also prove to be a beneficial option for nursing after delivery.
How it is different from other Maternity Brands? Assuage mom is not a just a maternity wear brand, it is a lot different from all the maternity wear brands present in the market online or offline like Ninematernity, FirstCry, etc. today. The uniqueness of this brand lies in the concept that it takes care of the mother during the period of pregnancy and will carry the same during the nursing phase. The Indian market has yet to experience something of this sort.
Kartik achieved what many would aspire for but the real task is actually a mammoth one and it is standing right in front of him – to prove the worth of his pioneer brand ‘Assuage Mom’ and turn it into a successful venture.
We wish him Good luck for the competition finale and for his future endeavors as well!
***The Global James McGuire Business Plan Competition promotes the entrepreneurial spirit among students at Laureate International Universities Network institutions. This competition has two categories – one for undergraduate students and the other for working adults, graduate students and recent alumni. The team with the best business plan at each participating network institution receives an award established by the local institution. The top six teams in the network (three undergraduate and three graduate/alumni/working adult teams) are invited to a global competition, which takes place at the Annual Laureate Leadership Summit. To know more about the competition, click here: Global James McGuire Business Plan Competition
«Pearl Academy launches UG and PG courses in Luxury Brand Management and Fashion & Lifestyle E-Commerce to feed the growing appetite of Indian market with competent global professionals»
India is one of the fastest growing luxury markets and is set to touch $14 billion by 2016 as per a recent KPMG Assocham study. Surpassing this is the Fashion and Lifestyle E-Commerce as E-tailing is expected to grow to $32 billion by 2020 according to Technopak. These two domains have already started showing plenty of appetite for the skilled professionals and it will only increase in the coming future. In sync with the evolving Indian market and its requirements, Pearl Academy launches UG and PG courses in Luxury Brand Management and Fashion & Lifestyle E-Commerce. The courses were launched at ‘What’s Next – Winning Ideas in Creative Business’ organized by the School of Creative Business of the Academy on March 12, 2015 at Four Seasons Hotel, Mumbai.
The international industry integrated 3 year BA Honours Courses and the 2 year PG Diplomas have been devised to churn out highly competent and global professionals who have great scope in marketing & communications, merchandising & buying, brand management, consultancy, distribution planning and other related areas in the luxury and e-commerce industries. The B.A. Hons. Courses are delivered in conjunction with Nottingham Trent University (NTU), UK and the PG Diploma courses are validated by Domus Academy, Milan (Italy).
Mr. Sharad Mehra, CEO, Pearl Academy, said, “We are extremely excited as we launch these two courses along with the industry. We are looking forward to being able to train talent that will add and grow the e-commerce and luxury dynamics of the Indian landscape”.
The Luxury Brand courses were launched by Tikka Shatrujit Singh, Advisor – Louis Vuitton I Fendi I Berluti, who was also the Guest of Honour at the event. “ We are excited about introducing more talent to the world of luxury. The industry is extremely dynamic and is always on the lookout for new-age talent to add to its think set.”
Biren Vaidya, Managing Director, The Rose Group said, “Luxury is an exciting industry; you are on the treadmill and you have to keep running harder and harder to create that little bit of edge for your customer. The customer wants more; the lifestyle shift that India is witnessing at this moment is what luxury is all about. For the students today all that I want them to know is that no matter what you study, you get trained to sell luxury by teaching yourself to love it and live it, and only then will you be able to sell it to the customer.”
S, Nagesh, Non-executive Vice-Chairman, Shoppers Stop, launched the courses in Fashion & Lifestyle E-Commerce. “It is imperative for a company to channel their resources in a manner that you actually listen to the customer, be a part of their lifestyle, build their aspirations and actually walk that journey with them. It is great that courses like these are getting introduced to actually hone our talent towards that direction.” said B. S. Nagesh.
Mahesh Murthy, Managing Partner, Seedfund, had this to say “In the old world, competition was rising; in the new world, dominance and monopoly is rising. That is why it is very important that you focus on creating a unique and excellent product to fulfill an unfulfilled need and focus on ensuring that that product masters in design. It is important that you create a product that will have the ‘WOW’ factor.”
The eminent speakers included some of the most celebrated names of the industry including Biren Vaidya, MD & Creative Soul, The Rose Group; Mukesh Gajra, CEO, CaratKraft.in; Neeraj Nagpal, VP-Buying & Merchandising and Sourcing & Supply Chain, Pantaloons Fashion & Retail Ltd. (Aditya Birla Group); Parveen Shaikh, Entrepreneur-Luxury I Youth I Education (Ex-LVMH); and Satish Gokhale, Director, Industrial Design, Design Directions Pvt. Ltd.
What’s Next, an initiative of Pearl Academy, is a series of Intellectual workshops and confluences, ‘What’s Next’ stands as a beacon of revolution in the design space bringing together prominent global thought leaders to deliberate on key issues and ideas towards tomorrow in Design and Design Education.
– Submitted by Smitha Bang , Shreya Seerehalli and Rossa Pulimoottil, School of Creative Business, Pearl Academy Mumbai –
On 10th February, 2015 we, students of Pearl Academy planned a factory visit to Midas Touch Exports based in Navi Mumbai. Midas Touch Exports was established in the year 1973 with a vast manufacturing unit which allows them to be one of the very well -known export houses in Mumbai. Mr. Rajani manages the challenges that each day brings with it.
Ms. Shobha and Ms. Amrita showed us around the factory in two groups. First we saw the sampling department, where we saw different types of printing methods which they sourced from different suppliers and tech packs were generally given by their buyers. There was an array of different machinery for the various types of stitching. The prototype of garments were also shown to us and explained in detail. We were informed that their international buyers were from Spain, Portugal and Turkey and Indian buyers were Pantaloons, Big Bazaar, Reliance, and Globus. Adjacent to the sampling unit was the trim store where all the necessary trims were stored, including threads, shade cards, tags, buttons, laces, poly bags, zippers etc. The labelling tags were sourced out and attached later on in the process.
We received a detailed insight into the pattern making process which included an opportunity to observe the pattern master at work and a look into the CAD room where the technician proceeded with making the marker on the Gerber machine and taking out the consumption as well. Processes like cutting, sewing, finishing, quality check were seen in between.
According to staff, they produce approximately 1 lakh pieces monthly; they handle almost 200 styles at once. Midas Touch requires minimum of 60 days for garment production. The cost of the garment was seen to be almost 4 times lesser than the MRP.
The laborers were multi skilled and could rotate their jobs in case of absenteeism or any other requirement. There were around 300 laborers working on 5 different styles and different colors. They worked from 9.00 am to 6.00 pm on weekdays.
We learnt a lot as students of merchandising and marketing as it was our first practical exposure in understanding the mass production.
This was definitely very different from what we learnt on pen and paper. We were able to correlate to the visit as we have learnt everything in class and were able to gain a realistic view regarding the functioning of a production house. The significance of time and action plan and importance of every stage was clearly perceived through this exercise. We are indeed very grateful to the management team of Midas Touch for their hospitality and welcoming approach.
With an extensive experience of about 2 decades in operations ( sales , marketing & distribution ) in Consumer goods & services( FMCG , Pharmaceuticals , OTC , Banking & Telecom sectors ), Syed Sameer is a self-motivated and dynamic individual. He recently visited the Delhi campus to conduct an interactive session with our students from School of Creative Business.
India is a land of dispersion , where nearly 68% population residing in rural India which is inaccessible through roads , purchasing stocks from nearly 1.5cr retailers . In the given scenario , the selection of markets & retailers becomes of prime importance since the cost of direct distribution is pretty steep , combined with the managing motivation & ROI of the channel partner . Also , taking the indirect route of distribution is a function if brand building & margins , which again hits the bottom line .
Sales management comes handy , since keeping the attrition at low levels & devising variable salary for high performers can keep the growth engine running . Also effective utilization of the given sales force becomes paramount to drive consistency .
“We have entered in the era of predatory marketing , where retaining & upgrading the existing customers is the easiest route to profitability along with being a cost effective one . Attacking the category users is also recommended for start ups working on limited resources . CRM is not a software platform , but a conscious cost effective sales strategy” says Mr.Sameer
~ Around 150 students from various schools participated in the talent search inter school competition held at Rajasthan kala Academy ~
Kota, 22nd November, 2014: Our Jaipur campus organized ‘Creative Pearl’ – an inter-school talent search competition for students at Rajasthan Kala Academy at Kota. Around 150 students from renowned schools in Kota and neighbouring areas participated in six different categories:
- Picasso Me – Redesign a T-Shirt – Redesign a T-shirt using tools and accessories
- Shoot on the Spot (Theme – Action and Elegance) – Click photographs to capture the campus & students
- Jewellery Design – Glam Sham – Design jewellery from Recycled Products
- Collage Competition – Theme: My Story
- Ogilvy – Logo Design – Design Pearl Logo on completing 21 year
- Best out of Waste – Design an interior product using waste material
Speaking about the event Dr. Veena Dutta, Director, Pearl Academy, Jaipur, said, “Creative Pearl is one of multiple initiatives by Pearl Academy to help students explore their creative potential. We encourage their talent and guide students on how they can turn their passion into a promising career. Besides, students also get to learn about plethora of options in the field of design, fashion and creative businesses through our experts at Pearl Academy which they generally are not aware of.”
Students from reputed schools such Sophia School, Modern Public School, Shri Padampat Singhania School, St. Paul School, Lawrence & Mayo School, Bansal Public School, DAV School and Aklank School among others participated in Creative Pearl.
It was a room full of creative think-tanks, fashion and design enthusiasts along with revered industry experts regarded as visionaries of creative businesses, gathered together to partake in a stimulating discussion with a power-packed panel of MP Ranjan- Design Thinker, Madhav Raman- Architect and Urbanist, Suresh Sethi- VP Design at Whirlpool and David Hayer- Country Head – GAP.
Marquee speakers also included communication designers Alex Hanna and Stephen Lee who shared their work on ‘Brand identity in the age of social media’ and the ‘Changing face of motion graphics’.
Insightful case-studies on burgeoning sectors and top consumer brands that have used design thinking to mushroom businesses across the globe and to create brand unshakeable brand equity, were presented to the audience.
In a series of discussions and insightful presentations, the panellists covered the entire paradigm of creative businesses. Thought-provoking exchanges around use of tradition in a contemporary way with brands, creating independent and symbiotic urban models, cultural connotations that inspire big business and the capability of design to bring transformational and radical changes, highlighted the true objective of ‘What’s Next’.
In an almost sacrilege manner, the visionaries urged the audience to think beyond economics and structure in order to foster a unique entrepreneurial environment. The panel was lauded for bringing myriad ideas from different creative fields.
The BIG News!
Sharad Mehra, C.E.O., Pearl Academy, announced the way-forward for the institute underlining the vision for the next few years. Pearl Academy is proliferating into four independent specialized units:
• School of Design
• School of Fashion, Styling and Textile
• School of Creative Business
• School of Communication, Media and Film
The idea is to propel trans-disciplinary knowledge and educational culture beyond the current realm of things. Our partnership with ‘Design For Change’ is aimed at benefiting more than 250 schools from Pearl Academy’s pedagogical expertise.
With great enthusiasm, the Pearl team also announced the facelift of the Jaipur campus into a purpose-built, state-of-the-art facility for the students and community. This was followed by Prof. Tarun Panwar introducing the ‘World Café’ discussion format to be adhered to from the next ‘What’s Next’ series of events.
To bring the night to a close, a few handpicked assignments were presented by top students to breeze in ingenious ideas that revolved around the future of fashion, design and creative business.
Here’s some more highlights for you – http://pearlacademy.com/blog/events/whats-next/
Faculty at the Pearl Academy cherishes each successful moment. Our professors are doing well and learning and growing through this process. They make us proud every day and we would like to share their success stories with all of you. Just read on.
Prof. Rajan Gondkar was on the TV show Career Mantra on Zee Marudhara. In the live telecast he shared his views on Jewellery Design as a lucrative career option. He shared his valuable insights on this career path and also answered queries from interested candidates.
Check out this awesome video here: http://bit.ly/1aCoE2j
Our faculty Mr. Ankur Gulati from the Delhi campus was invited over by the TV Show Career Mantra on Zee Marudhara. He shared his expertise and wisdom in the field of fashion design with the audience. He also talked about fashion design as a career and the kind of obstacles and success you can face as a designer.
Check out this video right here: http://bit.ly/1efLb4f
Ms. Seema Mahajan has been featured in the newspaper Hindustan in an exclusive article wherein she expressed her views on Interior Design as a career path. It is an enlightening read for those who aspire to take the world of interior designing by storm.
Read up the full article here: http://bit.ly/1llEtyV
We at Pearl Academy have started with our admission for 2014 and we are looking for talented and ambitious students who are prepared to put their best efforts to build a fulfilling career in fashion, design or business. Pearl Academy in the last 20 years has empowered young minds with endless industry opportunities and global exchange programs as a part of their study module.
So, do what you love this year. Apply for admissions today.
Apply online at http://bit.ly/Admissions2014. You can reach out to us at this toll free number – 1800 103 3005
Here’s an unparalleled opportunity for all school students out there. Are you guys ready to take it?
Pearl Academy presents ‘Expert Speak’, a 3-city event, at our campuses in Delhi, Noida, and Jaipur, where you will get your chance to gain enlightenment and listen to some of the most creative minds from the industry. They will speak about trends, best practices, career opportunities, and more.
The Delhi and Noida events are now over and they were a huge success, thanks to everyone who made it there. In case you missed out on the above events, there is still a chance for you to catch the experts at our Jaipur campus where we’ll be available till the 23rd of December.
Along with that there’s a very special test of the likes that you’ve never taken before. The ‘Pearl Aptitude Test’ or PAT is designed for you to get your personalised career potential profile. It’s a simple test through you would be able to ease the process of figuring out the best study and career path for yourself.
PAT is based on Howard Earl Gardner’s study, which suggested that we do not have just an intellectual capacity, but have many different intelligences including musical, interpersonal, kinesthetic, intrapersonal, spatial-visual and linguistic intelligences. This test will help you realise what kinds of intelligence you possess and what strengths you have. It is the ideal way to gauge your intelligence and figure out the best path for your future that helps you become a stronger individual. Know more about Gardner’s study here: http://bit.ly/1cdRHra
Take the Pearl Aptitude Test at our Jaipur campus and in case you can’t take it this time, worry not, we’ll announce future dates to take PAT soon. Stay tuned.
Register for Expert Speak here: http://bit.ly/expertspeak or call us at 1800 103 3005
Having David James Baker for a Q&A session was truly a delight as he enthralled us by his in-depth knowledge of the world of film making. There were plenty of questions for him to answer and he obliged and shared his thoughts on a variety of topics. It was amazing to have this chat with him and we’re sure each participant has gained something from it.
David shared his excitement about visiting India for the first time and meeting everyone here. He will be one of the four main speakers at the Creative Careers Conclave and he will also hold a talk on Why Some Videos Go Viral on the Internet. Register for the events here:
Creative Careers Conclave, Mumbai: http://bit.ly/1a7mQvl
A Talk On Why Some Videos Go Viral, Delhi: http://on.fb.me/1hZbsYc
When asked about his expectations from the Creative Careers Conclave, David said, “You saved the toughest question for the last! I would like for all of the artists and creators involved in the CCC to realize that they stand to benefit most in the new landscape of art and media we are discussing. Especially, if they can adapt their work to thrive in the new formats of expression and feedback.”
To read the complete Q&A session, click here: http://bit.ly/I0u9Kj