Posts by category: Amazon Fashion Week

The Glitz, The Glamour, The Panache at Amazon India Fashion Week Spring-Summer ’16

Amazon week1As the winter winds gently whisper in your ears, you can feel the Delhi fashion circuit heating up. FDCI’s AMAZON INDIA FASHION WEEK in its 26th edition, promised a riveting ride . The Amazon India Fashion Week Spring-Summer 2016 was held at the NSIC Grounds, from Oct 7-11, 2015. Being Asia’s largest fashion and trade platform, the event offered thought-provoking ideas through conversational pieces of fashion in an attempt to handcraft it for a global audience by creating timeless portraits.

The buzz around `Made in India’ campaign labeled a visual documentation of what lies at the core of our aesthetics. This season’s edition featured an impressive list of 115 established style gurus as well as novices, from all across the country. The fashion week showcased works of some of the most well-known & ace designers like Rohit Bal, Rahul Khanna, Rohit Gandhi, Gauri & Nainika, JJ Valaya, Malini Ramani, Manish Arora, Namrata Joshipura, Rajesh Pratap Singh, Â Sabyasachi, and Tarun Tahiliani.

Rohit Bal1

With 30 runway shows that engineered a unique language, dripping with indigenous crafts, modern luxury and counter-cultural influences. Mirroring what young India aspires for, as the new ‘cool’ meets engaging authenticity, this edition had over 100 designer stalls at the exhibit area.

The Fashion Design Council of India (FDCI) is known for its precision in scouring untapped potential and for giving new-found creative geniuses a lucrative opportunity, catapulting them to fame. The new set of designers challenged the status quo of the industry and the energy at the event was palpable. The talented bunch of Pearlites also made their presence felt at the premier event and set the stage on fire with their amazing collections, cool quotient, and stylish dresses.

Vaishali S, Vineet Bahl, Shweta Jain, Aditya Dugar are among the few lucky ones who presented their masterpieces on the ramp in front of industry big shots. Their scintillating collections were widely appreciated by the fashion conscious crowd. The fashion week was all about how to be minimalistic, stylish, and glamorous at the same time. The designers focused mostly on subtle colours, compact designs, earthen and peaceful colours and lots of hi-fashion appetite.

Vineet3Vineet Bahl, the talented young designer and ex-Pearlite worked on the theme ‘Through the Looking Glass’ that consisted of bright summer appropriate tunics layered with basic whites and dressed with oriental inspired motifs. He focuses on the concept of fluidity and believes his collections needs to be fluid enough, so that it could be worn by anyone and everyone. At AIWSS’16, he presented some jaw-dropping fluid, androgynous and yet feminine collections. He chose minimal floral patterns which denoted femininity and oversized tops which denoted gender fluidity.

Vineet Final


Vaishali S, another gifted designer rocked the ramp with her spell-binding yet subtle collections based on the conceptVaishali1 of ‘Yajna’, the transformation of one form of energy into another. Vaishali is popular for merging Western attire with Indian intricate designs. Her admirable skills at merging the two sides of the world; Indian and Western, is remarkable. She has also clothed famous fashion divas like Sonam Kapoor, Vidya Balan and Tanisha Mukherjee. She has delicately put together simplicity and finesse in her work. For Vaishali S, SS16 minimalism didn’t mean minimal options. It is remarkable how Vaishali captured the modernity, the airiness and the immediateness of the creations with a traditional fabric like hand-woven khadi. The effect was quietly impressive and this talented lady is sure to find buyers queuing up to place orders! So let’s take a look at Vaishali’s collection for Amazon India Fashion Week Summer/Spring 2016 –

Vaishali final


This ensemble could be great for those who like to keep their style simple and yet stylish.

Aditya Dugar, ex-alumna of Pearl Academy presented his collection on the 3rd day of the Amazon India Fashion Week which began with the much-awaited Hi-5 show, featuring young talent of the fashion world. Mr. Dugar showcased his first women’s wear line having clean silhouettes and intricate details for Spring-Summer ’16. This young talented lad stunned the audience with his mind-blowing creations and made dhoti pants make a comeback in versatile silhouettes.

Aditya final



Other alumni of Pearl Academy Divyam Mehta, Manish Gupta, Rimzim Dadu, Shipra Jain, Ruchika Sachdeva, and Priyanka Modi had also set up different stalls at the Amazon India Fashion Week. The creativity quotient was certainly a few notches higher during the event which was full of style and glamour.

The grand finale of the Amazon India Fashion Week Spring-Summer 2016 (AIFW) was held on Sunday night, with “Born in Banaras” as the theme. There were 16 designers who showcased their interpretations of Banaras on the final day. The first half was all about western silhouettes, with the likes of Namrata Joshipura presenting a black-and-golden brocade trench coat, a jumpsuit and a long dress with a slit. Rohit Gandhi and Rahul Khanna stuck to their signature silhouettes. Banaras is a chaotic, colourful, thrilling city, a dichotomy of sorts between what was and what is. The AIFW finale couldn’t have asked for more, as the event ended on a high with ample brouhaha from the tipsy audience!

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Day 4 at Amazon Fashion week

«Submitted by Lavanya, Student at Pearl Academy, Delhi»

The fourth day of the ongoing Amazon India Fashion Week here saw a glimpse of two different worlds through the collection of Pia Pauro, and a range by designer trio Viral, Ashish and Vikrant and the collection by bodice.

Pauro came up with a boho-chic collection titled ‘Riders On the Storm’. The collection took the audience on a wild Savannah. Inspired by Navajo, a folkart, her collection was rural yet underlined with contemporary and style quotient.

Models were seen wearing elaborated quirky head-gears with intricate details with feathers which gave a very tribal feel to her collection. The collection varied from Wrap dresses, kaftans to lehngas and sarees and not to miss out on the cocktail dresses which were entirely hand embroidered in cut-work embroidery. She made use of cotton and silk with the color palette that looked inspired from Arizona desert and  the rocky mountains. Colors like yellow, burnt orange, pepper pink, cornflour blue, bone white and khaki were used in her collection. The embroideries were inspired by appliques in horse motifs and tipis.

All in all, it was a collection people would love to get their hands on to. It was simply phenomenal.

The other collection “Virtues” by Viral, Ashish and Vikrant was a romance between Military and Steam-punk with an Indian touch.  This combination was highly appreciated and was visually very appealing. The inspiration was derived from Terrorism. Yes, terrorism and how the military saves us from evil. Hence, the camouflage prints to indicate their lives. Just like military is divided into different sections, the collection was also separated through colours like green, yellow and brown. Soft subtle embroideries of zardozi were seen on the long flowy silhouettes. Mirrors and silk thread is used on satin, georgette and chanderi. Black Spectacles and fancy ear covers made the collection even more eloquent.

Later that evening, audience witnessed “Bodice”. A bodice  historically, is an article of clothing for women, covering the body from the neck to the waist. In modern usage it typically refers to a specific type of upper garment common in Europe during the 16th to the 18th century, or to the upper portion of a modern dress to distinguish it from the skirt and sleeves. Vouge India Fashion Fund presented Bodice that showcased an admirable collection on the ramp with great pride. The collection had interesting pallet of pastel colors and the designs were inspired by the modern day women.

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Day 3 at Amazon Fashion Week

«Submitted by Lavanya, student at Pearl Academy, Delhi »

The day started with an incredible collection by Paromita Banerjee who showcased Bora part-2. Her work was truly inspiring in many ways. Her work is primarily influenced by the concept of “hand-made” hand loom fabrics. The color scheme was  radiantly gloomy with a comprehensive use of complimentary colors. The highlights of the show were the reversible coats. While we spoke to people about her collection, Abheer Gupta said “ it’s interesting to see how Paromita manages to put her work together and while you are wondering how does it go together , there she is putting bewildering the audience!”

The next collection was by Tanvi Kedia, her collection of ethnic wear had extensive effervescent colors and the detailed work was more than flattering.

One of my favorite collection showcased was ‘JamaliKamali’ by Anupama dayal, Her work had a lot of prints and to my surprise after talking to her kids Teesta and Neel Dayal we were informed that all the prints were handmade first by Anupama Dayal herself and then block printed on the fabrics. The colors used were very alluring and expressive.

Sanchita’s collection had a wide use of flare work on sleeves with minimal embellishments around it.  A lot of distorted prints were used which visually looked very appealing and interesting.

We also got a chance to speak to the famous designer Anikta who didn’t showcase this year but she spoke about her collection ‘saaj’ which has been inspired by ice-cream colors and geometric patterns.

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New Age Courses in E-Com and Indian Couture Launched at Amazon India Fashion Week A/W 2015

New Age Courses in E-Com and Indian Couture Launched at Amazon India Fashion Week A/W 2015

In India, E-tailing is expected to grow to $32 billion by 2020 and ethnic wear industry is set to grow by 8.4% i.e. USD 11.63 billion over the next decade as per a recent report by Technopak. These industry statistics clearly indicate that the need of skilled entry and mid-level professionals will be more than ever in these domains in the near future.

In sync with the evolving Indian market and its requirements, Pearl Academy, India’s leading design, fashion and creative business higher education institute, launched UG and PG courses in Fashion & Lifestyle E-Commerce (FLE) and Indian Couture (IC) at Amazon India Fashion Week (AIFW), Autumn Winter, 2015, at Pragati Maidan in New Delhi. The courses were launched by noted fashion designer and couturier Mr. JJ Vallaya; President of Fashion Design Council of India (FDCI) Mr. Sunil Sethi, and CEO of Pearl Academy Mr. Sharad Mehra.


Introducing the Indian Couture Course, ace fashion designer Mr. JJ Vallaya said, “India is the biggest market for Indian couture and a dedicated course on this was much required. Pearl Academy has always been known for offering unique courses defining the future of fashion. I am glad that the Academy has taken the lead in formulating a specialized course for Indian Couture. Also, as E-Commerce is what we are heading towards, a balanced amalgamation of technology and craft is the need of the hour.

Mr. Sunil Sethi, President-Fashion Design Council of India (FDCI), launched the Fashion & Lifestyle E-Commerce Courses and said, “The business of Fashion has evolved immensely in the last decade, especially the shift from four walls of stores to the ever expanding online medium. We are glad that Pearl Academy has pioneered new age courses in this domain to boost E-Tailing’s growth.”

Mr. Sharad Mehra, CEO, Pearl Academy, said, “Pearl Academy has always been a pioneer in introducing courses that are futuristic and help shape the design, fashion and business landscape of India. We are extremely excited to introduce specialised courses in Fashion & Lifestyle E-Commerce and Indian Couture along with the industry. We are looking forward to train fresh talent which will further strengthen growth of these industries.

 The international, industry integrated 3 year BA Honours and 2 year PG Diploma Courses of FLE and one year PG Professional Diploma in Indian Couture have been exclusively devised to churn out highly competent and global professionals for the E-Commerce and Indian wear sectors.

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Day 2 at Amazon Fashion Week

Day 2 at Amazon Fashion Week

«Submitted by Lavanya, student at Pearl Academy, Delhi »

«Photo Courtesy : Ashna Khan and Lavanya, students at Pearl Academy, Delhi»

Today while the audiences were witnessing some great talent at the venue, Pearl Academy launched two new courses just before Amit Aggarwal’s show. UG and PG programs in Indian Couture and Fashion & Lifestyle E-commerce  were announced by the industry stalwarts like JJ Valaya(a prominent Indian Fashion Designer), Sunil Sethi(President of FDCI) along with our CEO, Mr.Sharad Mehra . After a lot of research within the industry, a vital need for professionals in these areas was observed along with an evident scope of job opportunities in coming years, and hence the need of such courses in the market to develop and nurture such experts.

“it is interesting how the bulk of the market offers Indian aesthetics however none of the colleges offer a professional course, and after a lot research and market study it is evident that there will be around 15,000 job openings within the next 5 years for professionals in E-Commerce.”, as were the words of Sharad Mehra.

We also had students from our Jaipur campus and LDT Nagold, Germany as a part of this grand launch. Overall, it was a great opportunity for students to interact with Sunil Sethi and JJ Valaya and it was overwhelming to see their excitement as we launched these much-needed courses.

The evening was then followed by Amit Aggarwal’s amazing show. Different silhouettes with the mix of materials like straws and Organdy fabric created a spectacular show with brilliant choreography and music.

Later in the evening, Abraham andThakore’s collection was a pure take on how black was going to be the color of 2015, the impeccable mix of Indian and western couture. His patchwork, fine use of zips and embellishments were more than complimentary and a treat to the eyes for many.

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Day 1 at Amazon Fashion Week

«Submitted by Pearlites Ashna Khan and Lavanya, edited by Kajol Arora»


The biggest fashion event in Delhi has finally begun, and did it start with a bang? Well, definitely YES. Wills and FDCI have separated after 9 years of amazing shows and FDCI has now collaborated with Amazon to bring to you the spectacular – AMAZON INDIA FASHION WEEK. Amazon fashion week showcases works from some of the most amazing designers, from old gold’s like Rajesh Pratap Singh, JJ Valaya, Gaurav Gupta to fresh designers showing off the talents of the youth. About a 100 designers are showcasing their work at this great event and we at Pearl Academy are the proud academic partners for the event.

Here, let’s recap what day 1 looked like.

A lot of chanderi, polki, block printing and various other indian handicrafts were seen in the different stalls of various designers. There was a lot of creativity seen in the setting of the stores, such as Amit Aggarwal who used straws to make chandeliers while Aneet Arora’s stall had a creative use of dolls.

We also saw great social support from Elle, who launched a campaign called ELLE BREAST CANCER CAMPAIGN. Harper Bazaar was also seen supporting and displaying khandi products.

The Opening show was of Rajesh Pratap Singh, followed by Nikasha/Payal Singha, Kavita Bhartia, Anju Modi and JJ Valaya.

We must confess that Rajesh Pratap’s opening show was breathtaking. The show wasn’t really like the usual shows, he used a strategy never seen before. The theme of his show was “We are born in hospitals, we die in hospitals and then there is everything in between”. There were a number of hospital beds placed along the ramp. With his usual minimalist approach, the line had brilliant cuts, fabulous hand-woven fabric and prominent prints. The colours used went well with the theme, all on the lines of white along with shades of black. Checks, distorted polka dots and unbalanced prints were very prominent. His designs had a global appeal yet the style remained passionately Indian.

On interviewing Nasir Abdullah, Actor, he said that he absolutely loved the show and has never seen anything better. Sonalika Sahay (model), Pooman Vasudeva (designer) and Pooja Kapur (designer) seemed to agree to the show’s brilliance!

Day one definitely left us in awe, hoping for some more action in coming days. Stay tuned!

Some of the stylish people we encountered at the event are as follows, feel free to get inspired 🙂

Bela Ameen draped it off really well!Bela

Divya Arora had a very chic yet classy look topped with the hat!



Anupam Chatterjee – white shirt, drappy pants, scarf and parrot green slippers… that is the look!


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