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Bringing more colors in the life of Underprivileged girls

Our students from different courses under School of Creative Business came together to formulate concepts and then paint the same on the walls of schools under the Laadli Foundation Trust. With inspirational images to emancipate the minds of the young girls studying in these schools, the activity received phenomenal response from all stakeholders. The Foundation noticed a rapid upswing in attendance of these female students as the happy walls brought a sense of inclusivity for them. We are proud of our students for colouring people’s lives in some capacity.

Catch the glimpses of the amazing work done by the students of Fashion Business – Marketing & Merchandising, MA Fashion Marketing and Fashion Marketing & Retail Management below:

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Swearing by the Orange Code

Swearing by the Orange Code

“Each time a woman stands up for herself, without knowing it possibly, without claiming it, she stands up for all women.” – Maya Angelou

Artists often play a key role in bringing social changes across cultures and countries, raising voice against issues ranging from violence to sexism to child trafficking. Gifted with the expressive talent, artists challenge the existing narratives, highlight the gaps present in them and inspire solutions through art.
Our very talented faculty and students at Pearl Academy set out to do the same this year through actively supporting by UN’s Orange Label Project.

The Orange Label Project’, run and supported by the UN Trust Fund and London College of Fashion, UAL is a global initiative to End Violence against Women by engaging and connecting with new audiences, particularly young people, through a series of creative activities. To mark the 20th anniversary of UN Trust Fund to End Violence against Women (UNTF), fashion disciplines were brought together to club creative ideas to fight the violence against women. Students and faculty from fashion disciplines from around the world, and across disciplines, were invited to produce a piece of work incorporating the project colour orange. The United Nation has proclaimed 25th of every month as International “Orange Day”.

Pearl Academy has been actively supporting the cause by observing Orange Day every month through a series of initiatives which have gone a long way in sensitizing our students and faculty on the issue. Panel discussions were organized at our Delhi and Mumbai campuses with speakers from various fields such as media, fashion, arts and business to widen and take the discussion of women empowerment to all sections of the society.
Our students narrated various anecdotes and actively debated with the speakers on various facets of the subject to make these panel discussions more invigorating.

Education is considered to be one of the biggest sources of emancipation and at Pearl Academy, we are ensuring that our young fashion students incorporate the learnings from these initiatives not just in their collections, but also in their demeanour and attitude at their workplaces.

As a part of the Orange Label Project, Pearlites also participated in illustration, film, journalism and photography categories and created works of arts aimed at raising awareness of the core message, educating, informing and involving audiences worldwide. A positive message that ‘together we can eliminate this problem’ was sent out through these entries. On 25th November the winners were announced by the UNTF and our Pearlites gloriously won top laurels in four categories:

Sumedha Sekar from FMC Level 3 won the first prize of 500 pounds in Fashion Journalism category for her article “Breaking the Myth: Fallen Princess”. Sumedha in her award winning piece theorizes the works of Dina Goldstein, a visual artist whose work in editorial and documentary style photography is known for its connections to pop surrealism. Dina takes a feminist perspective on the most popular women from the history and re-writes their stories through her pictures.

Arshti Narang & Bhavnoor Minocha from FMC Level 1 too won first prize and 500 pounds under Fashion Illustration category. The duo challenges the global fashion magazines forillustrating and propagating physical and mental violence faced by women.

Abhineet Dang from Communication Design Level 3 won the second prize in Fashion Films category. Abhijeet shot a small video that highlights the violence against women and girls that is rooted in gender-based discrimination, social norms and gender stereotypes.

Our faculty too made us proud by winning the Second prize in Fashion Photography category. Shalini Gupta, Rohit Dhingra, Neha Dimri & Navaid Mehtab worked together on a series of images to change the perception of women being the weaker sex due to pre-programed gender expectations, hoping to curb the premise for violent behaviour against women.

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Fashion and Food came together in a feast of the senses

Pearl Alumni show stoppers got Sunday brunchers to sit up and take notice of their cutting edge pret collections at the Pullman Hotel, Aerocity. 9 alumni spiced up the brunch with their collection. Below is the details on their brands and some action from the glamorous afternoon.

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Watch out this space for more updates.

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Pearlites ready to take over the Paris Fashion Week

Pearlites ready to take over the Paris Fashion Week

Imagine the joy of a film making student if he gets an opportunity to assist a Shoojit Sircar or a Karan Johar? It will be his biggest dream come true! At Pearl Academy, four students experienced the same high when they were chosen by the ace designer Rahul Mishra to assist him at the world’s biggest fashion extravaganza – Paris Fashion Week!

The holy grail of all fashion designers, Paris Fashion Week is the mecca for fashion designers across the world. No matter how much success they enjoy at home and abroad, showcasing their collection at PFW is the zenith they aspire to reach in their careers.

“A national treasure” is how famed fashion critic Suzy Menkes has described Indian designer Rahul Mishra. A previous winner of the International Woolmark Prize, he has been showing in Paris for four seasons now – and will take to the ramp in the fashion capital again during Paris Fashion Week in October. Though Rahul Mishra has become truly international considering his label retails out of Paris’s Collette and London’s Harvey Nichols, he still takes pride in his Indian roots Rahul Mishra has been closely associated with Pearl Academy and took six students from Pearl Academy’s Fashion Design course to PFW in 2015 also.

The four students who got the chance of a lifetime to assist Rahul Mishra at PFW this year are- – Vibhuti Bhatt, Jyoti Yadav, Damanjeet Singh, and Radhika Garg all studying fashion. Jyoti Yadav, who also had the opportunity to work with Rahul Mishra, shares her views on his working style, “Rahul Mishra is an extremely humble person who takes no pride in the work he does. A true mentor who would take out time very now and then to share with us the true picture of the industry, yet motivating us to do better each day. He is the role-model we need at this juncture of our careers.”

With butterflies in their stomach and rosy dreams in their eyes, the students are all set to take a giant leap in their careers by making their Paris dreams come true! Excitement is running high and we wish that all this excitement translates into a dazzling show at Paris!

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Look, who dropped by to quiz us?

Rajdeep Sardesai has been a popular face of English news journalism in India and has been known for his gladiatorial style interviews with the most seasoned politicians of India! But in his new avatar, he is busy quizzing students across India in his new show – NewsWhiz!

Apart from quizzing Pearlites at the Delhi West campus, he motivated the students to work harder to do justice to all the privileges that they are getting as a “lucky generation” spoilt for choices!
Watch full interview below:

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“Creativity should be wearable” – Pankaj & Nidhi

“Creativity should be wearable” – Pankaj & Nidhi

As a part of its tie up with FDCI, Pearl Academy hosted its first Masterclass, with the husband wife designer duo – Pankaj & Nidhi. We had a little tete-a-tete with them, where they took us through their journey, reminiscing about their early days struggle. The duo also conducted an interactive activity with the students to test their creativity. The bunch of students were handed with mystery box with embellishments. The students were supposed to use these embellishments and white T-shirts to create their own design and style. The day was filled with sky-rocketing energies, splendid creativity and interaction that inspired many young and aspiring designers.

On asking about their journey and about Pearl Academy, this is what they had to say –

Watch out as we progress with this alliance and interact with other celebrated designers like Rina Singh Eka, Amit Aggarwal, Nida Mahmood Nida Mahmood and Anju Modi Clothing in coming months.

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When a picture won him a thousand words

When a picture won him a thousand words

While the whole lot of our generation is obsessed with traveling and travel photography, there are very few who can inspire many with their stories and experiences. Shekhar Rawat, a freelance photographer from Delhi, recently shared his adventures with the world through photographs that captured the nuances of his experience as well demonstrated the mastery of his skill.

Shekhar with his team climbed up the Gaumukh, the snout of the Gangotri Glacier, one of the most challenging climbing routes across the world. The trek wasn’t only literally challenging but also denoted the challenges and trials faced by Shekhar in his career. But the climb up at the top also became one of the top defining moments in Shekhar’s life. His enthusiasm for the story and pictures he made while on the trek soon transformed into the feeling of elation and achievement as the story found its place in the National Geographic Magazine. The story named as ‘Fleeting Beauty’ featured in the 50th-anniversary edition of National Geographic Travel India Magazine which came out in August and has already reached a wide audience.

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Ecstatic at the turn of the events, Shekhar said, “The Best Way to predict the future is to create it”. Reminiscing on his journey, Shekhar talks about his Professional Photography Diploma from Pearl Academy. He acknowledges the guidance of his teachers with a special mention of Rohit Dhingra who helped him in learning the precision and vision required by photographers.

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It’s raining Accolades for Gaurav Mandal

It’s raining Accolades for Gaurav Mandal

Gaurav Mandal, Faculty – Delhi NCR (East) Centre, has made us proud by winning 2 national awards from Indian Handloom Brand Contest by Ministry of Textiles Government of India. He bagged the first prize in Indian Men’s wear and Indo western women wear. Gaurav emerged winner amongst some serious competition, 1500 Designers who participated in 1st round out of which 450 were selected for 2nd round. Gaurav Mandal won ‘Best Design’ in both the categories.

Commenting on this achievement, Gaurav said “This is a tribute to our national treasure- handloom. The holistic look, including accessories have been rendered with handloom fabrics sourced from different states of India. With a titillate color palate of Black red and white, the look was created by combination of modern silhouettes with Indian classical drapes.
The journey of making this collection had been very enriching. Sourcing, travelling and connecting with artisans to infuse the core of this Indian handloom in myself. From beautiful weaver cluster of Mahesh wari, Madhya Pradesh to the very artistic tailor community in Pili hit district, Uttar Pradesh.”

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Swearing by the code Orange

Swearing by the code Orange

Keeping true to its values of maintaining Gender Equality and contributing towards ending all forms of violence against women, Pearl Academy has recently joined hands with the London College of Fashion. The two colleges have come together to commemorate the 20th anniversary United Nations Trust Fund to End Violence against Women (UNTF) in 2016, under the umbrella of the ‘ORANGE LABEL’ project organized by University of Arts, London.

The United Nations Secretary-General’s Campaign UNiTE to End Violence against Women has proclaimed the 25th of each month as “Orange Day”, a day to raise awareness and take action to end violence against women and girls. As a bright and optimistic colour, orange represents a future free from violence against women and girls, for the UNiTE Campaign.
On 26th July, Pearl Academy hosted a series of panel discussions across its Campuses- Delhi West, Delhi East and Mumbai. The event was centred on bringing about the stories and anecdotes narrated by the panellists themselves and initiating an atmosphere of dialogue with the young minds. The discussion invited questions and observations from the audience who showed ample interest and concern towards the issue.

The series commenced with the Delhi West campus on 26th morning and witnessed attendance from the diverse set of panellists: Ms. Monica Dhawan- Head of India Vision Foundation, Ms. Jaya Bharti- Psychiatrist, Mr. Dhrupad Krwa- Co-Founder & CEO of HaikuJam, Ms. Megha Mishra- NGO Atijeevan Foundation, Ms. Nidhi Mittal- Designer, and Ms. Nina Sangma- Quint Journalist.

The panellists shared insights on the position of women vis-à-vis society. That how women themselves have been participating in their own exploitation by succumbing to the status quo set by their male counter parts. And hence, becoming the inevitable part of the hegemony persistent in the society for centuries. The discussion went on to highlight ‘Education’ as a source of emancipation, underlining the importance of developing the faculty of reasoning and training them with the skill sets so as to enable them to gain financial independence.
The discussion also touched upon the importance of art, literature, performing arts, etc in acting as a medium through which the victims or survivors of different types of violence could vent their fury and anxiety. That how artistic expressions can be used in channelize anger into creating creative communications that can be shared with the world.

The panel discussion culminated with the thought provoking insight by eminent panellist Megha Mishra, that the world needs little deeds of niceties in our everyday lives to curb many small and big acts of violence. Students also shared how fashion and design bring along responsibility and that art can be used to create awareness of equality in both men and women. And, that the onus lies firstly with the women (mothers) themselves to raise their sons properly and take the prime action to end violence against women and girls.

Stay tuned to read more on the panel discussions from Delhi East and Mumbai…

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5 Top Product Designers across the globe

5 Top Product Designers across the globe

There are two kinds of people on this planet- one who use Apple Products, others who do not. But what these two groups have in common is the appreciation for the beauty and designing of Apple Products- the MacBooks , iPhones, iPads, Apple Watch and iOS. The celebrated man behind these pieces of beauty is Sir Jonathan Ive, the Chief Design Officer (CDO) of Apple Inc. All the glory that Apple enjoys today has a lot to do with the persistent endeavours and creativity of this man.

With the multitude of never-existed-before career choices available today for the youth, Product Design is one of the most interesting, challenging and well-paid profession. Traditionally understood as a mere art of creating beautiful artefacts, Product Design has grown into a strategic, specialised and systematic conception and development of the ideas that beautifully resolve the user’s need, the client’s brief by way of either improving existing products for the better or innovating and building new products.

Below are some of the most popular Product Designers from across the globe, creating a mark in the designing world, transforming not just how we see the products but gifting us and many more generations to come with some revolutionary products.

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With the ever evolving market and consumer demands, product and technology innovation is the need of the hour. So, if you’re planning to consider Product Design as a career option then Pearl Academy offers four-year UG Course in Product Design, spread across four semester and one year of Foundation. The principal aim of this program in Product Design is to produce competent, creative and ethical product designers/entrepreneurs who are intellectually mature, ecologically sensitive and socially responsible.

The faculty at Pearl Academy is credited for matching steps with the Global standards. The Product Design faculty is multi-faceted and passionate professionals. Heading the course are- Ms. Srishti Bajaj and Mr. Hardik Gandhi. Ms. Bajaj with her M.A. in Product Design from Royal College of Art, London has been hailed as one of “The top 20 creative entrepreneur in India” by IIM and the British council. Mr. Gandhi, a post-graduate from NID (Ahmedabad) comes with an experience of over 10 years and has been recognised by the prestigious ELLE DECOR‘s Young Talent of the Year 2012-13, one of the many awards and honours he has won.

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