Sitting in the car, on the way to Lower Parel, the butterflies in my stomach were not going to settle anytime soon. Excited at the prospect of being a part of a shoot crew, I sat patiently and settled in for the long drive.

First, we went to the production centre of Taxi Fabric in the by lanes of Parel. We got the chance to see how the fabric is printed and were mesmerized by the whole process. The little unit, in the middle of cramped lanes was world apart from their beautiful office in the Mills compound. Taxi Fabric office had multiple displays of their different fabrics in their upholstery.

The crew started the process of setting up and we started shooting like paparazzi.

Clicking pictures, making videos and capturing all that was going on, proved to be more fun than what I had thought. Seeing the boisterous activity behind the camera, makes you understand the amount of work that goes into shooting a 30 minute episode.

I learned that day, that we must go all out to get the perfect shot, to capture the perfect moment. To show good things, what we need the most is, patience. Even if it takes long, we can’t rush things just to get it done. The smallest of jobs are essential and make the frame, what it is.


Listening to Sanket Avlani talking about how Taxi Fabric started, instilled confidence in me that doing out of the box things need not always be a crazy idea. If you believe in it enough, and give that little extra of yourself to the idea, it may prove to be a journey of a lifetime.

Vedika Khemka

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