Monthly Archives: February 2017

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A Date with Dior

A Date with Dior

14th Feb, when one spends the entire day with their loved ones, or occupy themselves in doing the thing they love the most. That’s it, but just imagine if the day is full of surprises for you and makes you the happiest person in the world with some unique celebrations.

Just imagine, what can be more fabulous than a makeover session at Dior on a Valentine’s day? Wondering how it can be possible? Where luxury is about creating experiences that make memories, Pearl Academy made it pleasant for its fashion designing students and gave them some great memories to take back home on the most romantic day of the year.

Christian Dior, most often people associate the brand with bright red lips. When anyone wears Dior products, the automatic thought of luxury, haute couture, and desire comes into mind. Every product that it offers has a story that has changed the world.

Let’s have a look at the reason why Pearl Academy chose Dior makeover as it’s first preference. The house of Dior is not anything new that we have come across. Instead, it possesses an incredibly rich history and timeless designs. From the very beginning, the brand has never stopped whisking people away with its innovative approach to fashion and magical collections.

All the colour and shine of Dior will be with you for hours with an unrivalled texture. To witness the same feeling, fashion designing students went to Dior store. Students started the day with fun-filled lectures, with no clue what surprises the other side of the day will bring to them. Surprisingly two girls were the lucky ones to be chosen to go for a makeover session with a special makeup artist at Dior, Select City Walk, Saket, New Delhi.

Yes, it was Dior, they had no words to express how they felt with this announcement. Simply awestruck!

Putting their best foot forward to experience THE DIOR MAKEOVER, the students were introduced to a makeup artist who took them through what Dior Makeup is all about and shared everything he knew about Dior. It was a perfect learning experience for the girls as they experienced the class of Dior eye makeup and simultaneously learnt how to do it and how to choose certain shades over others for different skin types.

Another noteworthy thing about this experience was that the students were given time to practice what they learnt. To add to the amazing dream-like experience, makeup artists made them try their latest launch ‘Poison perfume.’, which worked as a cherry on the cake.

This appointment complemented the theoretical learnings that students have in class as they could practically relate a lot of components of branding that they have studied. In a nutshell, it was a thrilling and immensely satisfying exposure for the luxury brand management students.

Someone has rightly said that ‘A girl should be two things classy and fabulous.’ 14th Feb 2017, couldn’t have gotten better than this! Pearl Academy looks forward to conducting more of such experiential learning programs for the students. Try adding more colours to your days and make them a memory with Pearl Academy.

Know more about the course HERE

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Tihar Jail & Pearl Academy jointly set up a fashion laboratory at the prison

Tihar Jail & Pearl Academy jointly set up a fashion laboratory at the prison

A step towards encouraging women inmates to learn life sustaining skills

Pearl Academy, India’s leading institution for design, fashion and creative business took a one of its kind initiative by setting up a fashion laboratory in collaboration with Tihar Jail. Offering a unique opportunity to the women prisoners of Tihar Jail to build an holistic and independent life after prison, Pearl Academy has set up a Fashion Laboratory equipped with all the essential facilities and tools necessary for learning basics of design & construction, in the prison premises.

Furnished with pattern making tools and sewing kits backed by the latest lighting and ventilation facilities, the Lab will provide specialized sewing machines, overlock machines, ironing machines and dress forms pattern tables with cork top. Furthermore, Pearl Academy will hold certification programs with an aim to build self-confidence within the inmates. The details of the training are given below:

• Capsules of forty-five 45 days, divided into three 3 core modules, will be used in the certificate program
• There will be three 3 such capsules in a single academic year
• Two or more trainees will be assisted for placements

Mr Sudhir Yadav, Director General of Tihar Jail and Professor Nandita Abraham, CEO, Pearl Academy jointly launched the fashion laboratory. Extending their support to this unique initiative aimed at skilling and hence empowering the women inmates, Mrs Punya Salila Srivastava, Secretary, Directorate of Training and Technical Education, Government of India and Mr Abhishek Singh, District Magistrate, New Delhi were also present at the occasion.

The inauguration ceremony was followed by a joint fashion show and a cultural program by the Pearl Academy students and women inmates.
students-of-pearl-academy-perform-during-a-501850

Commenting on this initiative, Mr Sudhir Yadav, DG Prisons, Tihar Jail, said “It’s a unique initiative which shows the commitment of Tihar Jail to promote skill development among inmates. It will help the women inmates to learn life sustaining skills and will provide them with great opportunities to earn a livelihood in their ‘life-after-prison. I thank Pearl Academy for their continuous cooperation and efforts in establishing this fashion laboratory and setting up well thought out certification programs.”
DG

Professor Nandita Abraham, CEO, Pearl Academy excited about the initiative, said “Pearl Academy is committed to skill development, and this is one of a kind initiative which will help the women inmates of Tihar jail to build a new life after prison. The fashion laboratory is equipped with all the facilities and machinery needed for learning basics of design & construction skills. We are happy to be a part of Skill India Mission and also in our small way, trying our best to contribute to the society by empowering these women to help them rebuild their lives.”
Nandita Abraham

The event was covered by top publications and news channels like TOI, India Today, Business Standard, Delhi Aaj Tak et al. Catch some of it here:-

Know More about Pearl Academy: http://pearlacademy.com/

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by in / Business / Luxury
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Students at The Indian Luxury EXPO 2017 at Porsche Centre

Students at The Indian Luxury EXPO 2017 at Porsche Centre

The Indian luxury Expo is a unique exhibition showcasing leading luxury brands across various lifestyle segments was held over a wine and cheese at the extravagant Porsche centre, Gurugram on February 4 & 5, 2017. The Indian luxury Expo was graced by the Creme de la Creme of Delhi’s social glitterati, UHNI’s and VIP’s. Some of the names that were seen included Ashish Bhasin, Sonali Bhasin, Deepika Krishna, Garima Nagpal, Sheetal Kapoor and many more.

The Indian luxury Expo has evolved as the single largest firm for luxury exhibitions and private showcases, which brings luxury brands and their target audience to connect directly with one another. The expo consists of highly esteemed advisory board and personally invited guests which make it a perfect opportunity for networking.
Participating Brands in The Indian luxury Expo :
 LG OLED TV
 Wilson Audio
 Indiano Pelletteria
 Diani
 Anaikka by Kanika Saluja
 Eikowa
 Madhuri Bhaduri
 The Smoke Company
 Chockriti
 Tempur
 INV Homes
 Chitwan Singh Nanda
 Eventwala
 Wowsome

The Indian luxury Expo gave an opportunity to the students of Pearl Academy studying Luxury Brand Management to come and witness the circle of luxury industry. The job profile allocated to each student was unique and thought upon.

The job profiles included Digital ninja handling social media, RSVP calls, Customer engagement, Brand engagement, Event aesthetics, Crisis Management and Overall Co ordination of the event, were professionally handled by Nikita Tiwari, Aghya Goel, Yashvi Poonia, Minal Dalal, Rony Jacob, Priyanshi Gupta & Sayali Muley.

During this event Pearl Academy students used their soft skills & communication, customer service & understanding of the luxury industry, to develop their Brand Management skills. The event encouraged the students to leap ahead and understand the luxury environment.

We congratulate the students on their outstanding performance during the event and Thank The Indian luxury expo for facilitating Pearl Academy’s participation in this event which was an amazing opportunity to explore and understand the Depth of luxury.

Here is what some of the students have to say –
Nikita Tiwari : (Overall Coordinator) ” This was a great learning experience where we acknowledged the who’s and who’s of the luxury industry very closely. The exposure gave us a chance to learn about the insights of the luxury industry which enhanced our capabilities to understand a brand and its valuation.”

Aghya Goel : (Social Media) “Getting of the benches and entering the luxury atmosphere gave an exceptional learning experience. We understood the functioning and what goes behind making an event. Close interactions with brands spread across various sectors widened the prospectus of luxury for us. Soft skills and life skills learned in Pearl academy made us Perform exceptionally well.”

Yashvi Poonia : “The event served as a great learning experience. It gave us the opportunity to gain experience in the luxury environment where VIP guests had high expectations for the service quality and overall experience. This experience developed the confidence, the ability to speak different stakeholder and the knowledge about the luxury sector.”

Minal Dalal : “The event was the first baby step and first experience into the luxury world. Explring and learning about the known Indian luxury brands was pretty informative. this event boosted up my confidence and communication skill. Introduction to opulent people was over overwhelming. A great event to learn basics of luxury. Would like to take the opportunity of working together again.”

Rony Jacob : “Truth be told the heedless feeling of luxury does exist in India, but the indian Luxury Expo is passionate to create true aspirations and belief of luxury to various individuals. I for once never believed such a platform existed and ceased the opportunity to explore what the Indian Luxury Market is all about and TILE has helped me experienced it in various ways, all in all i hope to be part of the organization sooner or later.”

Sayali Muley : ” The Indian Luxury Expo offered me a basket full of experiences. I leant a lot about managing an event. I got to meet and interact the industry experts, which was amazing. Looking forward to attending and working with TILE again.”

Know More about the course HERE

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