It’s not always about genius ideas sometimes it’s about making that passionate good idea a reality.
On 9th November, Wednesday we had a guest lecture with Ms. Sara Elizabeth Chawla, co-founder of, an online journal for alternative culture and contemporary music news from India and South Asia. Truly speaking, this wasn’t even just another guest lecture but was a live interview like ‘The Oprah Winfrey’ Show. Our course leader Rachna Imam ensured to craft all relevant and interesting questions.

Ms. Sarah gave us some quality insights on what it takes to be an entrepreneur and start a business particularly in creative field right from the scratch. She shared her journey so far of with us. We were mesmerized by the spark she had in her eyes while narrating her memories of initial days of the venture. She started this online music journal 5 years ago along with her husband Mr. Munbir Chawla.


She also talked about their yearly flagship event Magnetic fields Music Festival. Popularly known as “mag fest” among its guests who are ardent fans on this festival, is also the most awaited event by PR & Events students of Pearl Academy. In this festival students of PR & Events of Pearl Academy are sent to gain quality on-ground experience. She also shared with us the USP of Mag Fest comparatively against the other prominent festivals of India.


In this session Ms. Sarah spoke about various topics related to Event Management, Creative Business and Personal Development. Our takeout was not only insights regarding all these topics but it also inspired us to try our hands at everything that comes our way and that way, eventually we students can figure out what we really want to do in our lives ahead.

School of Creative Business at pearl Academy has always organised such sessions by inviting conspicuous professionals from industry to guide us. Constantly we are reminded by our faculties to be an idea blooming entities, and such sessions only are a level-up for us from not only thinking of ideas but also to give it a shape.

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