Monthly Archives: July 2016

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Swearing by the code Orange

Swearing by the code Orange

Keeping true to its values of maintaining Gender Equality and contributing towards ending all forms of violence against women, Pearl Academy has recently joined hands with the London College of Fashion. The two colleges have come together to commemorate the 20th anniversary United Nations Trust Fund to End Violence against Women (UNTF) in 2016, under the umbrella of the ‘ORANGE LABEL’ project organized by University of Arts, London.

The United Nations Secretary-General’s Campaign UNiTE to End Violence against Women has proclaimed the 25th of each month as “Orange Day”, a day to raise awareness and take action to end violence against women and girls. As a bright and optimistic colour, orange represents a future free from violence against women and girls, for the UNiTE Campaign.
On 26th July, Pearl Academy hosted a series of panel discussions across its Campuses- Delhi West, Delhi East and Mumbai. The event was centred on bringing about the stories and anecdotes narrated by the panellists themselves and initiating an atmosphere of dialogue with the young minds. The discussion invited questions and observations from the audience who showed ample interest and concern towards the issue.

The series commenced with the Delhi West campus on 26th morning and witnessed attendance from the diverse set of panellists: Ms. Monica Dhawan- Head of India Vision Foundation, Ms. Jaya Bharti- Psychiatrist, Mr. Dhrupad Krwa- Co-Founder & CEO of HaikuJam, Ms. Megha Mishra- NGO Atijeevan Foundation, Ms. Nidhi Mittal- Designer, and Ms. Nina Sangma- Quint Journalist.

The panellists shared insights on the position of women vis-à-vis society. That how women themselves have been participating in their own exploitation by succumbing to the status quo set by their male counter parts. And hence, becoming the inevitable part of the hegemony persistent in the society for centuries. The discussion went on to highlight ‘Education’ as a source of emancipation, underlining the importance of developing the faculty of reasoning and training them with the skill sets so as to enable them to gain financial independence.
The discussion also touched upon the importance of art, literature, performing arts, etc in acting as a medium through which the victims or survivors of different types of violence could vent their fury and anxiety. That how artistic expressions can be used in channelize anger into creating creative communications that can be shared with the world.

The panel discussion culminated with the thought provoking insight by eminent panellist Megha Mishra, that the world needs little deeds of niceties in our everyday lives to curb many small and big acts of violence. Students also shared how fashion and design bring along responsibility and that art can be used to create awareness of equality in both men and women. And, that the onus lies firstly with the women (mothers) themselves to raise their sons properly and take the prime action to end violence against women and girls.

Stay tuned to read more on the panel discussions from Delhi East and Mumbai…

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How the beauty scene is changing in India

How the beauty scene is changing in India

India has a culture of beauty that spans ages and a large, upward moving population.
Indian consumers are becoming increasingly knowledgeable about beauty and personal care.

According to research, India’s retail beauty and cosmetics industry is expected to grow to USD 2.68 billion by 2020. The industry is booming, thanks in part to the growing desire among both men and women to look good and stand out amongst the crowd.

From being satisfied with a black kohl pencil and a simple pink lipstick (or brown, red or maroon – take your pick), Indians have started to demand the whole package – with products ranging from a foundation with an inbuilt sunscreen to shampoos that not only cleanse the hair but also make it thicker.

Over the last few years, there has been an influx of many international cosmetic brands. This can be attributed to the growing demand of branded products amongst consumers due to aggressive marketing strategies employed by these players; and also to global influence. Companies are also trying to stay ahead of the game by launching new products that cater to specific consumer requirements, further fuelling the industry’s growth.

The above factors, along with the emergence of technology has given rise to a new breed of professionals – that of beauty, makeup and lifestyle bloggers. This has been made possible due to the explosion of social media – YouTube, Twitter, Instagram, Facebook, Vine etc. A small but growing tribe of ‘influencers’ is quick to buy the trending eyeliner or foundation and review it online, for the benefit of their followers. Brands seize this opportunity to reach out to prospective customers, potentially saving lakhs of their marketing moolah which is better spent elsewhere.

Brands are pulling out all stops to extract the most out of blogger tie-ups. From offering free special promotions (to the bloggers’ audience), to making certain coveted items on sale for limited periods to even offering a trip to Paris to a lucky few, different strategies are deployed to test an avenue that is still in its nascent stage in India.

An estimated ten to twelve million weddings take place in India every year. The estimated cost of a wedding could be anywhere between Rs. 5 lakhs to, well, there is no upper limit really. Several ancillary markets benefit from this boom – jewelry, apparels, décor and makeup.

As soon as a wedding date is fixed, finding a good makeup artist and hairstylist is one of the biggest priorities for a bride. After all, those pictures are going to stay for life! It is not unusual for established makeup artists to charge upwards of INR 20,000 to do hair and makeup for just one bridal event. More renowned names are said to charge INR 50,000 for the same offering. And customers are coming to them in droves.

At Pearl Academy, diploma courses are offered in Fashion Media Makeup and Styling & Grooming. The former program offers intensive conceptual and practical study for a career in fashion hair and make-up design, covering international hair and makeup trends. Employment opportunities can be found in advertising, television, cinema, events, fashion, weddings etc. The latter course is aimed at equipping learners with the ability to style themselves aesthetically, in order to meet the challenges of looking their best, whatever the occasion.

Click here to know more on Fashion Media MakeUp or Styling & Grooming

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