Monthly Archives: April 2016

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The Art of Creating Art from Waste

The Art of Creating Art from Waste

Information Age is coupled tightly with the advent of personal computers, phones, televisions and other electronic items especially for the majority of the population in developed and developing economies. With the advent of technology arises the problem of Electronic waste, which can be defined as unwanted, non-functional, and obsolete electronic goods that have essentially reached the end of their lifespan. Worldwide 20 to 50 million metric tons of e-waste are disposed of every year, releasing noxious fumes that are polluting the air, water and is harming the ecosystems around the world.

A large chunk of e-waste is not actually waste and is fit for re-use or recycling, though merely a 12.5% is recycled currently. Highlighting this concern and to safeguard the ecosystem from further damage, Arushi Sunil Poddar, a UG student in Fashion Design from Pearl Academy has created an artwork to educate the masses. The work of art is on display at the Oberoi Mall (Goregaon) from 28th April to 30th April. This installation is a part of Arushi’s College Project for which she borrows from ‘Responsible Consumption’, one of the UN Global Goals towards the betterment of society.

The thought provoking artefact highlights the importance of ‘reduce, re-use and recycle’. Sharing her thoughts behind this Arushi says, “The main aim of setting up this installation is to spread awareness among masses to give their e-waste for Recycling only to legitimate recycling companies, rather than to the local scrap dealer. As the latter might not be equipped to handle the e-waste responsibly, leading to grave environmental and health hazards.”

Pearl Academy has a rich reservoir of ideas and the institute is creatively instilling the same spirit in their students. Arushi’s mentor Arundhati Mitra and Kanupriya Sharma, Faculty at Pearl Academy Mumbai are highly pleased with her creation. Commenting on the gravity of the situation, one of the mentors, Arundhati says “Even after having easy access to knowledge and information on e-waste, little do we know about its consequences; it was only recently that a study declared that Mumbai, Delhi and Bengaluru are sitting on a pile of hazardous e-waste. Arushi’s work is very progressive and offers to create more awareness on such a sensitive topic”.

E-waste is a global problem and people across the world are trying to find solutions to reduce and reuse the electronic waste. Not just in India, a New-York based Chilean artist too is trying to transform how we treat e-waste. She finds beauty in the act of re-cycle as she weaves beautiful jewellery pieces from cables and creates some futuristic- feminine adornments. These wonderful women through their divergent thinking are bringing notice to perils of e-waste.

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Exploit your creativity, make makeup and styling your career

Exploit your creativity, make makeup and styling your career

Beauty never goes out of fashion. Since time immemorial, people have spent an astounding amount of money in a stylishly coiffed hair or on the perfect make-up. Just visit any neighbourhood saloon and you will see the proof of this statement. Whether it is a simple family function or a birthday party, a lavish wedding ceremony or a society event, people flock to salons and spas to get a beauty job including makeup and hair styling. In recent years, the personal grooming and beauty industry has grown at a very fast rate. And, this is the right time to exploit this fact.

Students opting for makeup artist’s course or other related courses like fashion media makeup courses should know that there is a world of opportunities waiting for them. While makeup courses have been there for years now, fashion media makeup course is a relatively new entrant to this field and it is designed to acquaint students with international make-up trends and techniques besides hair styling, make-up design and special effects makeup. Though makeup courses are common throughout the country, fashion media makeup courses are offered only by a few select institutes. These courses include hair dressing (that includes cutting, colouring and styling), skincare and facial treatments, pedicures, manicures, nails and make-up. Students can choose from a range of makeup courses offered by institutes across the country. Besides one-year comprehensive Diploma courses in makeup, there are many short courses that one can opt for. These courses are usually of two to three months’ duration. Some of these courses also merge the subject with wellness and include exercise, nutrition and diet.

Makeup and styling artists are in demand in many industries today. Advertising, television, cinema and fashion are just a few industries where students can have a highly lucrative and satisfying career. One can also get a job in a salon or spa or start their own business. The best part about this industry is that it offers students a wide range of opportunities.

If you have a passion for styling and makeup, then unleash your creativity and arm yourselves with the right skills.

Related course at pearl Academy HERE

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“It Is Not About Showing That You Are Doing Well… It’s About the Feeling That Tells You That”  – Manish Arora

“It Is Not About Showing That You Are Doing Well… It’s About the Feeling That Tells You That” – Manish Arora

Ace designer Manish Arora visited Pearl Academy, where he shared highlights from his journey as a designer. He was there to deliver a talk which was aimed at instilling fresh zeal and providing clarity of thought to young Pearlites. The event also marked the collaboration of Manish Arora with the E-commerce fashion store Koovs.com catering to the western clothing needs of fashionable men and women across India. The talk was moderated by Nonita Kalra, Editor Harper Bazaar.

Nonita initiated the conversation by narrating definitive events from Manish’s life- his college days, first Paris Fashion Week, collaborations with MAC and Swatch etc, which was followed by a dialogue between Pearlites and the designer.

The inquisitive Pearlites had many interesting queries relating to both life and work. Manish addressed each query with full enthusiasm and advised the young minds to stay in tune with global happenings and infuse the same in their creations to stay relevant in dynamic times. Manish also candidly talked about why he does not prefer bringing celebrities on the ramp to highlight his creations, unlike many of his contemporaries. Manish believes that the designs and creations are the ‘Hero’ of any fashion show and all resources should be focused towards bringing them to the spotlight.

The talk took a philosophical turn when Manish shared his thoughts on material aspect of life. He went on to explain the detached attitude he maintains with material possessions and how he has built his own definition of happiness and choosing to reject the parameters created by the society to measure it, defining happiness not as an act that needs to be validated by others but to be only experienced within. He evoked the young minds to not fall prey to these shackles but rather carve their own niche and work on developing their own individuality.

Lastly, Manish dwelled upon the distinction between excitement and inspiration, where he went on to say that excitement is one which is easily found in today’s generation while they are lacking in inspiration. He stresses upon the vitality of right inspiration in any artist’s work.

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Pearl Academy takes education to next level!

Pearl Academy takes education to next level!

Pearl Academy has recently launched a series of new courses aimed at addressing the needs of a rapidly growing market. Many diversified courses have been announced. These are all full time courses and give students a chance to pinpoint their interests and choose the subject that interests them the most.

Media and entertainment business

This three year under graduation course has been designed to help students learn how the media and entertainment industry works. The curriculum has been designed after in-depth study and includes entertainment/media classes and real-world experiences. This course is aimed to help students get an idea of the latest technology used in the industry and its role in the coming years. This course also provides insights into the corporate culture and its challenges and demands.

This course seeks to address the urgent need of critical training and skills that enable students to learn how to handle creative as well as practical daily operational requirements of the industry.

Industry trends:
Industry forecasts indicate a steady growth of 14 % from 2015 to 2020 with revenues likely to exceed US$ 32.7 billion by 2019. In 2014, the industry had a growth of 0.7 per cent over the previous year. The country’s television industry had had a steady year-on-year growth of about 13.8%. Incidentally, Digital Advertising has emerged as the fastest growing segment with an annual growth rate of 44.5%.

Career pathways:
Armed with this degree, one can easily have a career in films, television, radio, print media, TV, online media and the digital world.

Journalism and mass communication

This three year under graduation course aims to equip students with the art of creating and contextualising message for the masses. For the first time in India, Pearl Academy offers a new age, design-based, digital and tech savvy mass communication course with an international curricula and focus on special interest modules designed to give students an edge over others in the industry. Subject will vary from traditional print media and different forms of reporting and writing for it to globalisation, international communication and media, television journalism and digital journalism and writing for the internet. Students will also benefit from international exposure through overseas exchange credited in the curriculum. The course will touch on the principles and practices of public relations, advertising and strategies with emphasis on account planning, PR writings and media relations. Each subject is given a rigorous treatment and students get to learn each and every aspect, be it technical or managerial.

Industry trends:
Today, people get their news from various outlets other than newspaper, TV and radio. The internet has emerged as a big player. Technology is changing rapidly and what was relevant yesterday is not relevant today. This course enables students to deal with these changes and emerge fully equipped with the skills needed in this industry.

Career pathways:
The career opportunities for graduates of this course are endless. One can opt for reporting, writing, editing, photographing, broadcasting, researching or anchoring.

Fashion and lifestyle ecommerce

This three-year under-graduate course is aimed to equip graduates with an understanding of the dynamics of online business and online buying behaviour to create a consumer-oriented online business strategy. The course provides a holistic knowledge on fashion product development for Ecommerce platform and offers an amalgamation of Indian and global online business sensibilities. The in-built Overseas Exchange Program is designed to acclimatise students with the latest in the global online business industry. The course will arm the students with the knowledge and skills required to manage long term profit making online ventures

Industry trends:
E-commerce sales in India have seen a tremendous growth in recent years. From $2.3 billion in 2012 to an estimated $17.5 in 2014, there has been an almost eight-fold growth in this sector. Though India is still in a nascent stage regarding fashion ecommerce, things are expected to change soon. With increased Internet penetration and easy-to-use payment mechanisms, the fashion segment of the online retail e-commerce industry is projected to reach $2.9 billion this year.

Career pathways:
Students can join an existing venture or develop their own online retail venture. The options are endless.

Industry trends:
Sports is a $200 billion dollar a year industry globally. The sports industry has emerged as one of the most lucrative options in India. It has given employment and created a lot of entrepreneurs. Without question, these are exciting times for the Indian sports industry. According to industry forecasts, sports in India is poised to be a multi-million dollar industry. But there is a serious dearth of trained and talented people.

Career pathway:
This course will give students a chance not only to work with athletes but also see the corporate and business side of the sports world. One can work for professional sporting groups in the marketing, health, promotions and compliance sectors or opt for fitness and health-focused positions with the athletes. Getting into the retail space is another option where one can represent sporting goods stores and more.

Lifestyle accessory design

This four years full time BA (Honours) Lifestyle Accessory Design programme at the Pearl Academy aims to cater to the lifestyle accessory market. This course is a mix of fashion, product and design ethnography. It emphasises on the aspects of innovativeness of concept, formal attributes of the product coupled with its functional need and experiential value, its versatility of applications and its consumer and market relevance. The course focuses on the four major domains of lifestyle accessory design, i.e., jewellery design, leather based accessory design, craft based accessory design and interior space accessory design.

Focused inputs will be given on various Jewellery materials and techniques to enable students to design either costume/precious jewellery targeting a specific consumer segment. It introduces the student to leather working techniques, sensitises students to India’s cultural heritage and how they can intervene responsibly to preserve these age old crafts and help them sustain by developing new products/and strategies. The course also teaches students the relationship between lifestyle, living space and interior accessories.

Industry trends:
This industry has grown at a rate of 24-35% in the last few years and the boundaries of specialisations within design are fading. The demand for professionals with deep understanding of users, their lifestyles and their unique need for personal expression is rapidly growing. Today, the industry needs designers who are equipped to contribute in various aspects of product design right from coming up with an idea to contributing in marketing and sales strategies or even designing kiosks.

Career pathway:
The market is constantly growing and there is always a need for fresh talent. The accessories sector has endless opportunities to offer for graduates. An accessory designer can join export houses, design houses, retail sector, craft sector, online-retailers or even start their own labels.

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Design and Bollywood…

Design and Bollywood…

There’s something magical about the Bollywood movies, you can never have enough of the songs, the fights, choreography and the amazing inspiring locations. Movies always move us into another world, giving us that desirable escape, even influencing the clothing we wear, the music we listen to, or the way we decorate our homes. From the early epics, which had heavy sets and bejeweled extras, to today’s superhero special effects extravaganzas, our Indian movies have always been tempted to show too much.

Being a lifestyle researcher I am always curious to understand what defines the trends, even in movies and through movies. The way movies have been designed in current times captivates my imagination. I recently saw two very diverse movies, Bajirao Mastani and chalk & duster and both succeeded in creating a vibrant and authentic universe for its audiences in front of the camera. Each movie defined meaning because each expressed the idea impressively, manipulated the ideas creating the purest form of communication for its audiences.

Bajirao Mastani is an epic love story from a time period audiences have not witnessed but the movie was designed in a way that each and every scene unfolded in front of their eyes creating ‘suspense of disbelief’. One bad prop, one unbelievable costume, one poor background could have brought the illusion crashing down and at that moment, the audience would have popped out of the story and it would have been a fight to re-engage them. A very small but effective design detail in Bajirao Mastani; Ranveer’s Singh’s character was deliberately designed to have the accent while delivering dialogue, I believe this accent strongly added authenticity to the story of Bajirao Mastani.

An effective design involved at all stages be it the costume, set, location or production has a place in cinema spectacle and irrespective of the budget helps in transporting the audience into an illusive reality. Like in chalk and duster which is very much based on our current challenge-education, something we question every day, what the audience remembered and what has stayed forever, is a great movie regardless of the number of people on screen.

Design creates a suspension of disbelief which enables the audience to “notice” nothing and entirely immersed in the story. Although seldom celebrated design plays an important role in movies. A really good movie can stay with us forever creating this goodness which influences our way of viewing and remembering movies. Certainly, when something is both beautiful and functional, it earns a place in our lives and becomes a part of our experience. Our movies have us living in, on, and around design.

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Enter a world of privilege: Become a luxury brand manager

Enter a world of privilege: Become a luxury brand manager

Managing a brand requires an innovative mind coupled with marketing and PR skills. Brand management as a career option has been around for almost two and a half decades now. However, this is a relatively new entrant in the career market. One gets to work in a fast-paced, challenging and vibrant space and the glamour quotient is, no doubt, quite enticing to students and aspiring candidates. Luxury brand management is not about managing a product of a particular brand but marketing the brand itself.
However, a career in this sector is not all about the glamour attached to it. One needs to be well versed in the marketing, design, PR, logistics, finance and so on. One has to define, position and deliver the brand to potential customers in such a way that the customer is won over. One might have the aptitude but the core skills needed here have to be acquired. This is where luxury brand management courses come into play. These courses impart knowledge on specific skills regarding marketing, business and managerial qualities that enables one to manage luxury brands.

Today, with global luxury brands making an entry into the Indian market, especially in metros like Mumbai and New Delhi, there is an urgent need for fresh talent to manage this space. Hi-end cars, apparel, jewellery, wines, resorts, spa services, fashion accessories, watches, have taken the Indian market by storm. A luxury brand manager has to understand the history of the brand and its values. Courses offered by institutes are tailor made to impart all this and more. Some institutes offer online luxury management courses while others have short courses on this subject. This is convenient for many who are hard pressed for time.

However, there are very few certified luxury management courses from good institutes that one can choose from in the country though this is a common course in most European colleges. But, fortunately, most institutes seem to be waking up to this reality and are either offering or are on the verge of offering such courses. But Mumbai and New Delhi in India are good places to come to if one wishes to pursue a career in this line. There are some institutes in both these places that offer global luxury brand management courses. Some of these courses are short or part-time courses, which students can pursue along with other interests. Even working people keen to join this industry can apply for such courses. Online courses on luxury brand management are also ideal for working people and students who wish to take this up but have time constraints.

Explore related courses at Pearl Academy

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Journalism courses help students write a perfect copy

Journalism courses help students write a perfect copy

In today’s world, one is faced with many career options and an equivalent number of courses that can help them realise their goals. Journalism is one such course that students often opt for. Being a journalist is not easy and, other than a talent for writing, there are other skills that need to be honed and perfected to ensure a successful career in this industry.

There are many journalism courses offered by universities and institutes that help students in their efforts. Besides introducing students to the history and development of journalism over the years, these courses give them an in-depth look at how this industry functions.

Ask any journalist and he or she will say that writing is one the most important aspects of their work. Anybody can write, but to write a news article is a very different ball game. That one must have good writing skills to be a journalist goes without saying. But to become a good news writer, one must first know the fundamentals of this kind of writing. Institutes often try and get news reporters from leading newspapers to speak on the art of writing a good news report for their journalism courses.

Journalism is one industry where time is of paramount importance. Journalism courses teach students the importance of working, and maintaining high standards, under the pressure of deadlines. Writing under such pressure is not an easy thing to do and it needs proper training to be able to do so. Students learn the importance of being alert for any news worthy event and getting their facts right. They are trained to look beyond the obvious and get to the crux of the matter while doing the research for any story.

All journalism courses instil in students the importance of the five W’s and one H – who, what, where, when, why and how. They are taught to check and double check and verify everything before they write a news report. The written report should not only be factually correct but also engaging to hold the interest of the reader.

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Media & Journalism

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Career in Fashion Styling and Image Design

What is fashion styling and who are some of the famous stylists in India?
Fashion styling is to create enduring and alluring Images based on current fashion trends, social context, brand and personal identity by working with Photographers/ Designers/Creative and Art directors/Hair and makeup artists for Fashion magazines, Movies, Websites, TV commercial and Serials, Retail spaces/Celebrity and personal makeovers. The famous Stylists in India are Anaita Shroff Adhajania, Niharika Bhasin, Arjun Bhasin, Tanya Ghavri, Rhea Kapoor¸Gautam Kalra¸Edward Lalrempuia

Difference between Fashion Design and Fashion Styling and Image Design
The major difference is that Fashion Styling and Image Design orients the students towards creating a complete overall image whereas Fashion Design students are oriented towardsactually making the garments. In Fashion Styling they learn how to execute concepts in editorial and commercial space and about personal styling and image consultancy. Fashion Styling and Image Design also emphasize on “Display” as the core image and identity of retail and other spaces. However, Fashion Design creates the strong foundation in pattern cutting, garment construction alongside draping and helps student consolidate knowledge on current trends and contemporary design related to global and national markets in context of structured clothing.

What is the skill set required and what are the career options?
Passion for design, a good visual eye and a strong emotional quotient are some of the basic requirements. Often professional stylists work with styling agencies for TV and reality shows as well as with popular photographers to style portfolios. They also have an option to work as independent Fashion Stylist and Image Designer / Brand Stylist / Stylist in TV Industry and Advertising/Costume Designer for Movies/E-commerce Stylist and Curator/Personal Shopper/Fashion Magazine Stylist/Visual Merchandiser/Stylist for Fashion Shows/ Celebrity Stylist.

Is it important to have formal education to be a stylist?
It is important to have classroom understanding of this field as it will equip you with the skills required to be a successful professional tomorrow. It is critical to have an understanding of different domains such as Make-up and Hairstyling, Photography, CAD and Visual Merchandising. A 4 year UG and 2 year PG courses from a good design institute should cover all the basic elements of the above in forms of modules and workshops.

What things should a student look for while choosing a design school for such courses?
A design institute should be forward looking and prepare its students for what’s coming next and not just what already exists. It should prepare students for tomorrow – the workplaces, the trends, the dynamic industries. A student should definitely consider the faculty experience, employability & entrepreneurship nurturing, Industry exposure & connect and international exposure provided by the institute before joining.

Know more about the course HERE

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Students from Pearl Academy at Paris Fashion Week

Students from Pearl Academy at Paris Fashion Week

Paris fashion Week, is the most celebrated fashion event across the globe. It is ‘a dream come true’ for any designer or fashion aspirant to be present at this prestigious event. Fashion designer Rahul Mishra who presented his collection at the Paris Fashion Week was supported by a group of design students from Pearl Academy. This is the first time that students from India have gone to Paris Fashion Week to help at a designers show.

Six Pearlites were given a chance to experience this global event. The students’ involvement with the designer and his collection started in India and went on till the show ended in Paris. They assisted Rahul with conceptualization, giving finishing touches to the collection, ensuring on ground preparedness, garment readiness, model coordination and in overall execution of the show in Paris. The students from Pearl Academy were a part of the hustle and bustle of the entire experience helping all along the way.

The students were visibly excited and shared their experiences of the Paris Fashion Week and recollected their once in a lifetime experiences. Akshita Nangia, a student from Agra who went abroad for the first time said, “”It was like living a dream. Getting great insights into managing a global fashion fiesta was fantastic. Being on time, being cool-headed under pressure and being detail-oriented, were some of the things I learned as a part of the process. Also, the fun and excitement of being at the greatest fashion show in the world was overwhelming.”

Expressing her joy, Tanaya Bora who hails from Assam said, “It was an experience of a lifetime. The opportunity of being at the Paris Fashion Week has given me the confidence to pursue a career in the fashion industry. It was amazing to be a part of the action and learn at the Paris Fashion Week. I would like to thank Pearl Academy and my faculty for providing me this great opportunity”.

Rahul Mishra, shared his experience of working with the Pearl Academy students “These students brought in lot of exuberance and vibrancy to my team at the Fashion Week. Their willingness to learn and to be a part of even the smallest of tasks was very commendable. I hope it was a great learning experience for them.”

“Pearl Academy provides life changing experiences to its students. Getting to be at Paris Fashion Week is one such opportunity. Our endeavor is to help young minds to find themselves and empower them to Be Somebody. This year over 200 students from Pearl Academy have experienced the world through similar opportunities.” Said Claudio Moderini, Head Academics Pearl Academy.

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