Monthly Archives: May 2015

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Art Exhibition at Pearl Academy NOIDA leaves visitors spellbound

Every Child is a born ArtisIMG_1484t. The problem is how to remain an artist once he grows up.

Picasso

Pearl Academy, NOIDA hosted an Art Exhibition at its campus to promote young and talented artists from Nest Fine Arts Institute, Indirapuram, recently. The five-day long art exhibition provided a visual treat to many art aficionados from the NOIDA and Delhi area.

The exhibition was inaugurated by renowned Indian Artist and Padma Shri awardee Ram V Sutar along with Kaushal Tara Sharma from the arts institute and Nien Siao, Director, Pearl Academy NOIDA.  

IMG-20150522-WA0020

Padma Shri Awardee Ram V Sutar shared his thoughts during the inauguration of the exhibition and said, “These young talents are like flowers— more you help them blossom, more they will spread their fragrance in all directions in the form of their unique imagination converted into artistic expressions. We need to stimulate their minds and for this purpose, we are required to let them go free to feel the world around them. We need to help make fine arts more popular in the society, so that the talents of these people get proper recognition.

Nien Siao, Director, Pearl Academy, NOIDA, emphasized on the importance of such events and said, “We have initiated this exhibition to showcase the talent of those young and promising artists, who otherwise don’t get an opportunity to display their creative imagination. We would like this event to be organised on an annual basis so that talent of more and more deserving artists get recognition. In fact, this art exhibition is an opportunity to unleash the hidden creativity in every student.

Around 75 participants showcased their paintings at the NOIDA campus of Pearl Academy. From modern and contemporary to free art, the paintings on display are a mirror of life reflecting variety of it. The exhibition was visited by more than 1000 visitors during its 5 days making it a huge success.

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A guide to a career in Product Designing

PGIDSDesign is present everywhere, but rarely acknowledged.

If you sit back and think of the things we do every day and the ease with which we do it, you will realise how important design is in our everyday lives. Let us share some instances with you – What if the chair you sit on at work was not designed keeping in mind your long-hour desk jobs? And the laptop you work on – don’t you prefer a sleeker design over a bulky one? And if you have to make notes, wouldn’t you prefer a pen that doesn’t slip through your fingers as you write? Here’s that important role design plays.
Design is the essence of a product. Design is what gives a product structure and beauty.

As Steve Jobs rightly said, design is not just what it looks like and feels like. Design is how it works.
A good product design, be it for something as simple as a bottle or a chair to something as intricate and complex as a smartphone, design is based on a thorough study of consumer needs and aspirations. It is essential for a product designer to understand the user’s requirements, be on a constant lookout for opportunities and yes, make innovation your best friend. In a nutshell, a product designer is the one who conceives the product in his/ her mind. This role combines art, science and technology to create tangible three-dimensional products.

So, while you are exploring career opportunities around you, product design could offer you an exciting, creative and fulfilling career. Here is a non- exhaustive list of skills that you must possess, and eventually master in order to become a product designer:

Curiosity: Innovation is driven by curiosity. To be a good product designer, you must always be curious about how things work and how they can be made better.
Imagination: Let your imagination run wild. If you can dream it, you can definitely do it.
Flawless execution: An idea, if not executed well, is just an idea. To turn all your creativity and imagination into reality, you must have the grit and determination to execute it and do it well. Flawless execution of an idea requires extensive training and hard work.
Business acumen: For your designs to become a hit, it is essential that you understand the consumer market. There is no point creating a product that is no longer needed or something that the consumer just won’t buy.
Global awareness: It’s very important to be updated with global trends and developments in technology. Remember, the world is becoming smaller every day. Brace up to cater to a global audience.

If you are always brimming with exciting ideas, have an eye for detail and the will power to try till you get it right, the product you design could be the next big thing we hear about.

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6 Funky Independent Brands We Love

6 Funky Independent Brands We Love

Quirky ideas stand out. There are no two ways about it. And if the idea is unconventional and funky enough, it’s definitely going to catch our attention – like these homegrown indie brands that have walked off the beaten path, and guess what, loved by India.

From prints covering minions and owls to crazy pop culture graphics, these designs have wowed us much.

Quirk Box
A riot of colours, we love each and every design of this offbeat, creative and innovative brand. The brainchild of Jayesh Sachdev and Rixi Bhatia, Quirk Box is a fashion and lifestyle label that believes in wearable eccentricity. Watch out for the pop-coloured unique prints.

Chumbak
Extremely popular for their fun products that echo an easy-going charisma, Chumbak is a magnet that will draw you towards its fun prints. The label was born out of love for India and the love for travel.

Happily Unmarried
Happily married is the term we’re quite familiar with until happily unmarried was anti established. Yes, that’s how they like to position themselves. A fun brand with even funnier phrases and lines that run across all their products, Happily Unmarried is a fashion and lifestyle label.

The Elephant Company
Launched with the aim to make everyday life a little more interesting, The Elephant Company designs are inspired by a perfect blend of Indian heritage and international élan. The vibrant colours and designs will only increase you your love for everything India.

Forty Red Bangles
This label is here to tell a tale of different cities through its designs, and when they’re at it, Forty Red Bangles marries sustainability and creativity with its handcrafted pieces. The name came from the Founder, Ramona’s forty red bangles she wore as a newly wed. These bangles represented the connection between her past and her future; and all the joys and tribulations that finally led to a collection of ideas and experiences that evolved into a lifestyle label.

Red Wolf
Heavily influenced by pop culture, Red Wolf is an indie clothing brand with a line of graphic tees. After giving up their 9 to 5 jobs, three engineers decided to design something they truly believed in for the twenty-something across the world.

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Nandan’s signature Art Work making a buzz internationally

Nandan GhiyaTo every artist, his each art piece is special but he makes his identity in the world with his greatest masterpieces that challenge the power of imagination of the audience. One such emerging Indian artist is Nandan Ghiya, faculty at Pearl Academy Jaipur, who believes that any arrangement of form and space defines individual, cultural, geographic or economic identities.

Through his artworks under his signature ‘deFacebook Project’, Nandan has gone on to develop his unique point of view on contemporary societies and human relationships thereby making his work an interesting interface between the past and the present where faces, genres and pixels mix and match in a series of vintage print collages.

Recently, Nandan’s work was published in ‘Photography and Inherited History of India‘, a book by San Jose Museum of Art in Association with University of California Press. This book accompanies the exhibition of the same name organized collaboratively by San Jose Museum of Art California and Ulrich Museum of Art, Wichita State University, Kansas on the view in San Jose from February 5 through August 2, 2015 and in Wichita from September 12 through December 12, 2015.

Nandan Ghiya Interview

For his project, Nandan took inspiration from the nearly bygone tradition of studio photography, he invited participants to pose against a constructed space which was created using pixelated vinyl-print cut-outs of photography studio objects like a chair, a flower bouquet on a stool, a backdrop or a carpet. Photo documentation is taken, then manipulated on a computer and printed with an instant photo-printer.

Nandan’s tryst with the art is not new. Apart from being born and brought up in Jaipur, he comes from a family of art dealers and his earliest memories of growing up was surrounded by pictures of ancestors, gurus, and political heroes hanging on the walls of his ancestral home. His experimental art practice challenges our perception of the status-quo and thus presents a new perspective of the young generation from a country with long-standing histories and cultures within a fast globalizing world.

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When Kartik decided to help his sister and more like her through ‘Assuage Mom’

When Kartik decided to help his sister and more like her through ‘Assuage Mom’

 

Assuage mom1I was not able to help my sister but then I decided to help all those sisters who face the same problem.” says Kartik Verma whose maiden project ‘Assuage Mom’ took him to the top 3 positions at the Global James McGuire Business Plan Competition. The project that caters to the pregnant and nursing women, has already received huge appreciation at International level for its perfect value proposition and unique target audience.

 

Kartik is a Level 3 student of Fashion Business Management Kartik Verma(FBM) at Naraina campus of Pearl Academy. Talking about the journey of his ambitious project ‘Assuage Mom’, Kartik says, “Assuage Mom was conceptualised in level 2 of my graduation when we were supposed to develop a business plan to fill the market need gap. Many ideas came to my mind but they were not beneficial for the society. So, I thought of listing down the products that would be beneficial for any of my family member. And, that’s when I thought of solving my sister’s problem. She had to think twice before going out with her baby about her clothes and the place. Many a times she ignored outings so that she could feed her baby comfortably.”

 

‘Assuage Mom’ is an exclusive brand developed to provide clothing for nursing mothers, especially catering to the Indian culture where feeding is considered to be a very private practice. As a brand, Assuage Mom not only fulfils the functional parameters but it is also high on fashion quotient to meet the needs of the contemporary Indian women.

With the rapid increase in number of working women professionals, there is a huge need gap of such products to support them in maintaining a fine balance between personal and professional lives. The idea behind this is to make these super moms look good, confident and not restrict them from their day-to-day activities. She should look a gorgeous and proud mother with no hints of shyness or embarrassment.

Another major USP of the brand is the organic fabric used in manufacturing the garments, which makes them eco-friendly and sustainable. Also, these clothes are skin-friendly, anti-bacterial and softer than cotton that will pamper women during this most important phase of their life.

While designing the product line, factors like comfort and convenience were given utmost priority to provide the mother a soothing experience. These garments will comfort moms in their last trimester of pregnancy and will also prove to be a beneficial option for nursing after delivery.


How it is different from other Maternity Brands?
 Assuage mom is not a just a maternity wear brand, it is a lot different from all the maternity wear brands present in the market online or offline like Ninematernity, FirstCry, etc. today. The uniqueness of this brand lies in the concept that it takes care of the mother during the period of pregnancy and will carry the same during the nursing phase. The Indian market has yet to experience something of this sort.

Kartik achieved what many would aspire for but the real task is actually a mammoth one and it is standing right in front of him – to prove the worth of  his pioneer brand ‘Assuage Mom’ and turn it into a successful venture.

We wish him Good luck for the competition finale and for his future endeavors as well!

mcguire-logo-2014***The Global James McGuire Business Plan Competition promotes the entrepreneurial spirit among students at Laureate International Universities Network institutions. This competition has two categories – one for undergraduate students and the other for working adults, graduate students and recent alumni. The team with the best business plan at each participating network institution receives an award established by the local institution. The top six teams in the network (three undergraduate and three graduate/alumni/working adult teams) are invited to a global competition, which takes place at the Annual Laureate Leadership Summit. To know more about the competition, click here: Global James McGuire Business Plan Competition

 

 

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Let’s get educated in luxury!

PG - Luxury Brands
A lot of us love to own anything that comes with a luxury tag on it. If you take a stroll in any upmarket mall in India, you can’t fail to notice the swanky luxury brand showrooms around. Indians today are becoming increasingly aware of brands. They aspire to own things that are high-end and luxurious. With luxury brands joining the e-commerce bandwagon, Indians today are shopping for luxury products online.
According to a recent report by A.T. Kearney, the global luxury market is US$15 billion and it is estimated to reach US$18 billion by 2017, and is growing at the rate of 20-30% each year. The report also suggests that India is the fastest growing emerging market for luxury goods, and is projected to surpass China. The luxury market in India is expected to grow at 86% in constant value terms between 2013 and 2018, according to Euromonitor International.
In the luxury market, service plays a very significant role in growth and revenues. A luxury product or service requires professionals that are capable of understanding the market, consumer psyche, demand and changing demographics. With the huge boom in the Indian luxury market, one of the biggest challenges that they face is a dearth of skilled staff. This is also one of the reasons why only about 30% of the world’s luxury brands have a presence in India. Industry experts have repeatedly cited that the need of the hour in the Indian luxury market is skilled staff.
A career in luxury brands can be fruitful and exciting because of its large scope and demand. Specific professional training, skill development and education are extremely important. Luxury brands across the world are in search of young, educated and enthusiastic professionals that understand the market. So, if you have an inkling for luxury brands, there is no better time than today to be a part of this industry!

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Design, Creativity and Brilliance at Portfolio’15, Jaipur

Pooja Verma's 'The Post Apocalyptic Bride' collection at PORTFOLIO'14 by Pearl Academy Jaipur

Portfolio’15 was all about vision, creativity, innovation and ideas by the students of Pearl Academy that possess a great potential to change the landscape of creative industries. It is a celebration of the several years of hard work of Pearlites. Portfolio’15 presented more than 100 brilliant and innovative designs by its graduating students at Hotel Clarks Amer in the esteemed presence of Manish Malhotra as ‘Guest of Honour’. Manish Malhotra has also associated with the Academy as ‘Mentor’ for the School of Fashion, Styling and Textiles.

Pearlites were at the zenith of their enthusiasm as they were super excited about their final year projects which were put on display during the event. Innovation appeared to be the theme of the event which was perfectly supported by the fabulous installations, projects, presentations, explorations, ensemble, et al by the graduating students from Fashion Design, Textile Design and Jewellery Design courses. EnthraDr. Veena Dutta, Director, Pearl Academy-Jaipur, Manish Malhotra and Sharad Mehra, CEO-Pearl Academy at PORTFOLIO'15 by Pearl Academy Jaipurlling ramps shows presented by Pearlites were attended by the industry leaders, aspiring designers, students and their parents.

Manish Malhotra was impressed by the ground-breaking creativity of many student projects and said, “The capabilities & artistic calibre of these young students have truly impressed me today. Pearl Academy has done a commendable job in mentoring these kids. Industry demands a constant struggle and it could be safely said that these students have that hunger in them to fight their way forward.”

Dr. Veena Dutta, Director, Pearl Academy-Jaipur, said, “Portfolio’15 is the reflection of all the values that Pearl Academy stands for. It showcases the emerging talent of the graduating batch from Textile Deign, Fashion Design and Jewelry Design. It is with great sense of pride and satisfaction that we are sending out our treasured pearls in the profession world! I congratulate the passing cohorts and the entire Pearl family for achieving another year of success. I wish all graduates a very successful and promising future ahead in whatever they peruse.”

The event waswinners- Jaipur attended by the who’s who of the city including Paritosh Mehta, Founder-Trunks Company; Sunita Shekhawat, Jewellery Designer; Jaykirti Baria, Founder – Jaykirti Textiles; Ayush Kasliwal, and Jane Himmat Singh among many others.

After the towering success of Portfolio’15 in Delhi, Jaipur Portfolio was also a success and garnered admiration from all the corners of industry. Portfolio’15 ended on a high note with awards distribution ceremony for the outstanding work presented by Pearlites.

 

 

List of WINNERS from Portfolio’15, Jaipur

Undergraduate Course in Jewellery Design

# Innovative Collection
Neha Singhal for ‘Not Being to Being’
Shriya Aggarwal for ‘Seasons in the Sun’

# Best Commercially Viable Design Collection
Divya Thukral for ‘Hanami (Joy of Cherry Blossom)’

Undergraduate Course in Textile Design

# Most Innovative Collection
Anujyot Jain for ‘Metamorphosis’

# Best Design Collection
Aarushi Arora for ‘Pure’

Post Graduate Diploma in Fashion Design

# Best Design Collection
Nikita Jangir for ‘Wayang Kulit’

Undergraduate Course in Fashion Design

# Most Practical Collection
Aaransha Gupta for ‘Saral’

# Most Innovative Collection
Aashita Jain for ‘Contemporary Armour’
Pooja Vijay Verma for ‘The Post-Apocalyptic Bride’

# Best Design Collection
Shaivya Gupta for ‘La Femme Enfant’

For more glimpses, click here: PORTFOLIO’15 Jaipur

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Bigger and better than ever PORTFOLIO 2015!

Wow, What a Success! PORTFOLIO 2015, Pearl Academy’s biggest and the most happening event ended on a high leaving everyone craving for more. The 3-day event was a perfect amalgamation of design, creativity and innovation demonstrated by the graduating students of Pearl Academy. All the graduating students from UG and PG courses under School of Communication, Media & Film; School of Design; School of Creative Business; and School of Fashion Styling & Textiles, were enthusiastic to showcase their years of hard-work and dedication at Portfolio’15.

Manish Malhotra, India’s most celebrated costume Designer, was the Guest of Honour at the event. His presence inspired the new crop of budding designers to achieve greater heights in their fields of interest. Manish Malhotra has also associated with the Academy as Mentor of School of Fashion, Styling and Textiles.

Model displaying the work of Fashion Media Make-up Course under School of Fashion, Styling & TextilesNew Undergraduate courses in Jewellery Design and Product Design for the Noida campus of Pearl Academy were launched during the event by designer duo Shantanu and Nikhil Mehra along with Subhash Bhola, Director, Bhola Sons Jewellery. On Day3, Renowned fashion designers JJ Valaya and Rina Dhaka marked their presence as Chief Guests in one of the ramp shows. The guest list includes many such eminent personalities from the creative industries including Anjan Chakravorty, Design Head, Times of India; Ankur Singh Chauhan, Head & Director-CII (Delhi State); Rinki Singhania, Head-Visual Merchandising, LVMH (Watches & Jewellery); Madhu and Neeraj Manchanda from NM Architects who were present at various activities during the three days of Portfolio’15 at NSIC, Okhla.

Day one set the tempo for the grand event and started with ‘Design Immersion workshops’ conducted for over 1500 students from more than 25 schools across Delhi/NCR. If Day one was about learning and exploration, day two was buzzing with fashion shows, panel discussions and the special guest – Mr. Manish Malhotra. The last and the final day focused on panel discussion, fashion shows and the awards ceremony.

Niyati Jain from School of Communication, Media & Film showing her book on Spiders to Manish MalhotraManish Malhotra was impressed by the innovative creativity of many student projects and said, “The capabilities & artistic calibre of these young students have truly impressed me today. Pearl Academy has done a commendable job in mentoring these kids. The industry demands a constant struggle and it could be safely said that these students have that hunger in them to fight their way forward.”

Sharad Mehra, CEO, Pearl Academy, said, “Portfolio’15 has been our biggest and best Portfolio till date and I’m absolutely delighted to see the response from the industry, students and guests. Pearlites have showcased some of their most creative work using this platform and I’m very proud of each one of them!”

Sharad Mehra, CEO, Pearl Academy, felicitating the winners at PORTFOLIO'15When asked about the changing trends of design education and industry in India, Mr. Mehra quoted “What gives us immense pride is when our students go out in the real professional world, they get acknowledged for their learnings, exposure, skill-set and attitude earned during the academic years at Pearl. The industry recognizes us as best. We also seek its association and work closely to formulate pioneering courses/curriculum to make the design industries grow manifold. With the change in the design landscape in India, we have also evolved into an education provider that provides global professionals with the potential to be the future front-runners of the creative industries.”

A scorpion made by the students of Pearl AcademyStudents used this coveted platform to display their innovative and out-of-the-box ideas in the form of installations, projects, presentations, movies, photographs, explorations, ensemble to woo the visitors. Furthermore, mesmerizing ramps shows presented by Pearlites were attended by the industry leaders, aspiring designers, students and their parents.

Unique designs, vibrant colours, enticing themes, lots of music and dance made this season of Portfolio’15, an affair to remember. The event ended on a high note with two breath-taking fashion shows on the last day followed with awards distribution ceremony for the outstanding work presented by Pearlites.

For Portfolio glimpses, click here:
PORTFOLIO’15
DESIGN IMMERSION WORKSHOPS
PORTFOLIO AWARDS CEREMONY

 

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by in / Delhi / Events / Uncategorized
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Portfolio’15 decodes design on day One

Design cyclePortfolio’15, the annual graduating event of Pearl Academy (8-10 May) will be remembered for plenty of reasons. The magnanimous display of design intellect by Pearlites added flair to the event and lightened up the mega exhibition. More than 500 innovative final year projects made by the graduating students from various UG and PG courses were on display at NSIC Exhibition grounds Okhla. And guess what! The grand celebration witnessed a footfall of 1500 plus visitors on Day-1 itself.

lamp lightingThe first day began with the traditional lamp lighting ceremony. The projects showcased at the exhibition were inspired from honourable PM’s ‘Make in India’ initiative. Anand Banik, student of Pearl Academy from the School of Creative Business made a project on ‘Impact of Make in India Initiative in Apparel Industry’ and suggested how we can profitably execute this concept of Make in India.

The Day1 of Portfolio’15 was also dedicated to Design Immersion Workshops in which students from 9th grade and above learnt various aspects of design in Product Design, Styling, Photography, Jewellery Design etc. by experts from Pearl Academy. These participating students, who were from over 25 prestigious schools across Delhi/NCR, engaged with experts and gained a real-time exposure and insight into the world of creativity.

DSC_0964Students from Delhi Public School, Army Public School, Heritage School, Modern School (Bharakhamba), Sanskriti and Tagore International School among others looked super excited to be a part of the Portfolio.

But that’s just the beginning folks. Day 2 will be even more exciting and you know why – Manish Malhotra ofcourse! Stay here for more updates.

For more pictures of day one, click here:Portfolio’15 Day One Glimpses

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“If you can dream it, you can achieve it”, says Laila Tyabji to Pearlites at Jaipur campus

Laila Tyabji addressing students at Pearl Academy JaipurPadma Shri Laila Tyabji justifies every role she’s playing in her real life – a social worker, a craft revivalist, an art designer or being the founder of ‘Dastkar’ (a Delhi-based NGO) working for the revival of traditional crafts in India. She was honoured by the Govt. of India in 2012 with the fourth–highest Indian civilian award – Padma Shri, for her immense contribution in the art and crafts industry. The credit to revolutionize the craft industry in India also goes to Tyabji as she has been helping in developing a market for Indian crafts, modernizing the artisans’ skills, and acting as the liaising link between the artisans and the buyers.

Tyabji visited Pearl Academy’s Kukas based campus to enlighten our students on the importance of India’s rich art and craft heritage along with its much needed conservation. More than 200 students from the Academy attended her session and got a chance to know the maestro closely.

Students attending session by Laila Tyabji in Auditorium of Pearl Academy JaipurTyabji said, “India has the most extraordinary crafts people. These very custodians of this rich heritage need to be reassured of a promising economic future for them as well their new generation in order to keep the culture alive. When I look in the future, I can see only one possibility to realise this – student artisans’ partnership. The best craft documentation can emerge only out of this synergy and pave path for world’s most innovative designs leading to an accomplishment mutually beneficial to the students and the artisans.” She further added, “Design students can contribute towards a better life for artisans in the society. Together, they can take crafts beyond the existing products and inspire the rest to believe in the vast potential of Indian art and craft.

Laila Tyabji at Pearl Academy JaipurTyabji also shared her views on the city’s rich cultural legacy and said, “Jaipur city, in fact the entire Rajasthan has been known for its rich art and craft which has inspired national and international designers. The world is witness to the deep influence of Rajasthani art, culture, traditions, architecture, et al in numerous designers’ creations. It is a matter of pride and glory. To keep this inspiration alive for the future generations of designers, we have to act now and conserve what we have and add more value to it to make it commercially profitable for the artisans.

Dr. Veena Dutta, Director, Pearl Academy Jaipur, said, “Tyabji is an institution in herself. We are overwhelmed with her presence today. Our students listened to her and her golden words are their take away. We hope that this session impact their conscious deeply so that it’s not just a batch of designers that enter the professional world tomorrow, but the rays of hope to brighten up the life of people wherever they go tomorrow.

 

More about Padma Shri Laila Tyabji

Ms. Tyabji is a textile designer and art revivalist. She did her schooling at the Welham Girls’ School in Dehradun and continued her studies in art at Vadodara. Later, she went to Japan and got trained under Toshi Yoshida, a Japanese printmaking artist to start a career as a designer.

 

Tyabji is also a co-founder of Dastkar with five other women in 1981. The inaugural Dastkar Nature Bazaar has since become a regular event with a permanent venue at Kisan Haat, Mehrauli and Delhi. Tyabji also cooperated with the Self-Employed Women’s Association of India (SEWA), a similar non-governmental organization.

 

Laila Tyabji authored Threads and Voices – Behind the Indian Textile Tradition, published in 2007, and has written several articles in many Indian journals. In 2003, Tyabji was awarded the ‘Aid to Artisans’ Preservation of Craft Award, the first Asian and the second overall recipient of the award. She is also a recipient of the NIFT Lifetime Achievement Award and the Chishti Harmony Award. The Limca Book of Records, an Indian repository of records and achievements, named Laila Tyabji as ‘Person of the Year’ in 2014.

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