YouTube is emerging as the favourite destination amongst creative agencies and different brand campaigns that are made available online to engage with their audience. It’s now that the user base in India continues to grow at a rapid pace, that all creative agencies, corporates and other marketing agencies are utilizing the true potential of Youtube.
Google India came up with a list of top YouTube ads in 2013 in India as per the YouTube Ads Leader board, which ranks the “most engaging” commercial content that people have been watching on the platform.
Dove Real Beauty Sketches:
The short film used an FBI-trained sketch artist to draw women first based on their own self-perception and then based on that of a stranger.
Released exclusively on YouTube, campaign has a very high emotional quotient as it touches the cords of human perception around how they perceive themselves as compared to other individuals. Campaign sends across a strong message that digital led campaigns are self-sustaining and delivers a high ROI.
Lifebuoy help a child reach 5: Each year, in India, over 2 million children die before their 5th birthday due to infections that can be prevented by simply hand washing with soap. This film for Unilever’s Lifebuoy soap, by Lowe Lintas, tells the moving story of a father’s celebration of his son reaching the age of 5. The film won a silver lion at Cannes 2013, Content tailor made for YouTube, divulges into a very serious issue in India which is to prevent child mortality by early age infections like diarrhea etc, crossing over 10 million hits on YouTube campaign has been a huge success because of its socially sensitive nature.
Kit-kat Dancing babies: This Digital campaign is symbolic of success humorous content enjoys on YouTube, Humorous babies’ content is highly popular on YouTube and such videos attract huge viewership. The highlight of the video is the infectious music track, created by celebrated music producer Mikey McCleary. The ad film was directed by Shyam Madiraju, from Gobsmack, Bobby Pawar, Chief Creative Officer, JWT, and Madiraju worked closely with animation experts from Crater Film Studios, Belgrade, to create the mix of real and animated “baby” shots.
Old spice Mantastic Man: A very non-conventional ad campaign released on YouTube becoming instant hit as it talks about Masculinity with a pinch of humor which has proved to be an instant hit among the audience and the message is absorbed by the public very clearly. The campaign is an adaptation of the global Old Spice campaign and features Milind Soman in the role played by Isaiah Mustafa. Seated on his throne. He then explains the ingredients Old Spice Deodorants have to make one ‘Mantastic and a refined man’. It ends with the girl sitting on his lap and Soman urging viewers to buy the deodorant.
Evian baby and me: Another classic digital ad campaign using babies’ funny content to send the message across to the target audience. Strong viewership of 60 million is symbolic of popularity of the babies’ content on YouTube. This isn’t the first time Evian has scored big with its baby advertising shenanigans. In 2009, the company’s “Roller Babies” commercial, which featured roller-skating babies, became a huge success.
Kajol’s reaction on Lifebuoy help a child reaches 5: In this vides made exclusively for YouTube, Kajol talks about her experience as a mother and how she feels about the Gandappa story. She shares her feelings on how unfortunate it is that children in rural India lose their life because of diseases like diarrhea.
Ramesh and Suresh ad campaign for Cadbury 5 star: Riding on the success of previous campaigns featuring the funny duo of Ramesh and Suresh, this campaign cashes on the recall value of the characters Ramesh and Suresh which have established a great connect with the audience for the funny element they possess.
Sony Xperia z: Sony xperia z campaign divulges into real life situations to show the features of the product. The ad is over 120 seconds and keeps the viewer hooked throughout.
Samsung Galaxy S4: A completely product driven ad campaign giving viewers a detailed visual info of all the features of the mobile phone. It’s very interesting way to keep the audience focus intact on the product.
Google Reunion Campaign: A highly emotional campaign in which Google reunites friends split by partition of India and Pakistan. Campaign slightly over 3.5 minutes was released on YouTube and became instant hit as it crossed 10 million hits in a very short span of time.
Source courtesy: afaqs.com
BE OPEN Foundation’s ‘Made in India Competition 2013-14’ gave some unforgettable moments of joy, pride and accomplishment to two Pearlites – Pallav Choudhury from Textile Design (Cohort 2010-14) and Chhavi Porwal from Fashion Design (Cohort 2010-14).
Talented Pallav Choudhary’s idea of contemporary handcraft design ‘Simplicity with a touch of anarchism’ brought home winner’s trophy of Made in India Competition by BE OPEN Foundation. Pallav designed a Scarf collection of dyed fabrics that reflected and resembled the beauty and purity of Pangong Lake in Pangong Tso, his inspiration for this collection. Each scarf is unique hand dyed piece of fabric, which has been delicately folded, resisted and dyed. Earlier in the year, Pallav had also presented a handcrafted scarf to none other than Condoleezza Rice, former US secretary of state, during her visit to India.
Chhavi made Pearl Academy proud by winning the prestigious Made in India competition by BE OPEN Foundation under the category of fashion. Her beautiful collection in black and white colours wowed the jury. The Design Concept of her project deals with the story which travels through the rules followed by universe, which preferably are the methods or solutions of the survival and were discovered and followed by nature itself, where only experience could take us.
Both Pallav and Chhavi won won a cash prize of 1500 dollars each.